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Meals and Soups in Romania

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    Report

  • 22 Pages
  • November 2023
  • Region: Romania
  • Euromonitor International
  • ID: 5731927
Projected retail volume growth for some categories of meals and soups in 2023 is boosted by the total lifting of Coronavirus (COVID-19) restrictions since 2022. This has led to a return to the office for employees for whom many of these products represent a convenient and rapid meal solution during the day. The return to work meant less cooking. Office employees increased their cooking frequency in the remote work period during pandemic lockdowns and home seclusion.

The Meals and Soups in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEALS AND SOUPS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Both traditional and premium recipes gain traction in ready meals
  • Convenience and healthy positioning boost prepared salads and frozen pizza
  • Chilled soup rides the health wave to post the fastest retail volume growth
PROSPECTS AND OPPORTUNITIES
  • Convenience and premiumisation to spur chilled and frozen ready meals
  • Dry soup to lose appeal amid the healthy food trend and return to busy on-the-go lifestyles
  • Private label and artisanal food present challenges to branded players
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2018-2023
  • Table 2 Sales of Meals and Soups by Category: Value 2018-2023
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2018-2023
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
  • Table 7 NBO Company Shares of Meals and Soups: % Value 2019-2023
  • Table 8 LBN Brand Shares of Meals and Soups: % Value 2020-2023
  • Table 9 Distribution of Meals and Soups by Format: % Value 2018-2023
  • Table 10 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
  • Table 11 Forecast Sales of Meals and Soups by Category: Value 2023-2028
  • Table 12 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
COOKING INGREDIENTS AND MEALS IN ROMANIA
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
  • Table 19 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
  • Table 20 Penetration of Private Label by Category: % Value 2018-2023
  • Table 21 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources