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Meals and Soups in Indonesia

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    Report

  • 23 Pages
  • November 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 5731947
Meals and soups continues to post dynamic growth in current value and retail volume terms in 2025. This is being fuelled by the increasing demand for convenient meal solutions from busy, urban professionals. Growth has also been propelled by the rapid rise of Wow Spageti and Pop Spageti with their innovative lines of dried ready meals.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Busy urbanites drive sales in their quest for convenience
INDUSTRY PERFORMANCE
  • Meals and soups benefiting from rising demand for convenience
  • Instant spaghetti brings newfound enthusiasm for dried ready meals
WHAT’S NEXT?
  • Sales set to benefit from the growing demand for quick, tasty and nutritious meals
  • Shelf stable ready meals evolving to meet the needs of modern consumers
  • Digital marketing and expanded distribution could be key to growth
COMPETITIVE LANDSCAPE
  • Delifood increases its lead by building on the success of Super Bubur and Wow Spageti
  • Pop Spageti’s success follows hot on the heels of Wow Spageti
CHANNELS
  • Convenience stores playing a key role in the rise of ready meals in Indonesia
  • E-commerce pairs well with the convenient positioning of ready meals
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN INDONESIA
EXECUTIVE SUMMARY
  • Ongoing economic challenges encourage consumers to trade down
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Need for convenience and economic pressures impact purchasing behaviour
  • Consumer purchasing decisions being shaped by health and wellness concerns
  • Social media and digital marketing playing a vital role in the market
WHAT’S NEXT?
  • Bright outlook for the market with sales set to benefit from an economic recovery
  • Increasing health consciousness set to inform demand and innovation
  • New labelling regulation set to transform the market
COMPETITIVE LANDSCAPE
  • Unilever remains on top despite being impacted by a boycott
  • Kewpie sees strong gains while Ajinomoto closes the gap on Unilever
CHANNELS
  • Small local grocers dominate sales but convenience stores seeing dynamic growth
  • E-commerce on the rise as consumers embrace the convenience of online shopping
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources