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Coffee in Austria

  • ID: 573209
  • Report
  • Region: Austria
  • 21 Pages
  • Euromonitor International
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In 2018, coffee in Austria performed largely in line with the growth pattern established in recent years. Retail volume sales recorded a modest decline, as the favourable impact of temporarily higher population growth was not enough to offset reduced demand from declining consumer reach. While coffee remains a highly popular beverage, there is a rising share of young male adults in particular that are increasingly replacing coffee with other beverages (for example, RTD coffee or energy drinks).

The Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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COFFEE IN AUSTRIA

List of Contents and Tables
Headlines
Prospects
Value Growth Sustained by Migration Towards Higher-priced Products
More Subdued Growth Prospects for Maturing Coffee Pods
Demand for Instant Coffee To Benefit From Migratory Influx
Competitive Landscape
Broad Positioning Allows Tchibo-eduscho To Stay Ahead
Minor Players Expand Into Pods and Traditional Ground Coffee
Nestlé Relaunches Nescafé Gold for Its Instant Coffee Brand
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 7 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 8 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023
Executive Summary
Hot Drinks Records Moderate Current Value Growth
Hot Drinks Growth Increasingly Relies on Specific Value
Major International Coffee Manufacturers Continue To Dominate
Innovation Through Sustainable Sourcing and Health and Wellness
Modest Positive Value Growth in Hot Drinks, Driven by Coffee
Market Data
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Sources
Summary 1 Research Sources
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Milford Tee Austria GmbH
Vivatis AG
Maresi Markenartikelvertrieb AG & Co KG
Hornig GmbH
Julius Meinl AG
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