Coffee in Brazil

  • ID: 573210
  • Report
  • Region: Brazil
  • 19 pages
  • Euromonitor International
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The economic situation continues to adversely impact overall consumer goods sales in the country, prompting many consumers to re-think their purchasing behaviour focusing on more affordable products. While the penetration of fresh ground standard coffee is high in the country, coffee pods are still relatively novel to a large majority of homes. Even so, pods continue to register double-digit growth in volume sales.

The Coffee in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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COFFEE IN BRAZIL

List of Contents and Tables
  • Headlines
  • Prospects
  • Fresh Ground Coffee Pods Grow Despite Unfavourable Economic Climate
  • On-trade Volume Sales Slow But Still Grow More Than Off-trade Volumes
  • Returnable Coffee Pods Enter Brazil But Challenges Remain
  • Competitive Landscape
  • 3 Corações Leads Coffee With A Wide Portfolio
  • Coca-Cola Consolidates in Coffee
  • Jde Gambles on Brand Acquisition To Reinforce Its Strategy
  • Category Data
  • Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 2 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
  • Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
  • Executive Summary
  • Coffee Registers Steady Growth Despite Economic Crisis
  • Packaging As A Key Driver for Hot Drinks Growth
  • Major Manufacturers Continue To Consolidate
  • Market Response Still Not Encouraging for Innovations
  • Hot Drinks Set To Register Solid Performance Over Forecast Period
  • Market Data
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
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Trends

Despite the unfavourable economic situation, fresh ground coffee pods continued to be most dynamic within coffee in 2016, registering a 32% increase in retail volume sales which reached 9,100 tonnes. Sales were boosted by frequent discounts offered by manufacturers and retailers, as well as the increasing penetration of pod coffee machines, sales of which grew by 12% in retail volume terms in 2016. Major manufacturers have continued to offer aggressive discounts on combined sales of machines and pods, as well as consistent launches of new flavours and variations.

Competitive Landscape

With a 21% value share, 3 Corações SA remained the leading coffee player in 2016. The company has a strong presence in fresh ground coffee pods (ranking second), is the leading player in standard fresh ground coffee and holds third position in instant coffee in terms of value share. In part, these outstanding positions are the result of constant new product launches, very much in line with what consumers are looking for: eg a lactose-free instant coffee mix (3 Corações Cappuccino Zero Lactose) and Latte pods, sold separately, so that consumers can mix them with any other beverages from the portfolio and create new ones.

Prospects

Coffee is expected to record a 7% CAGR in retail value sales at constant 2016 prices during the forecast period, reaching BRL27.7 billion in 2021. In retail volume terms, product sales are expected to register a 3% CAGR, in line with the review period performance, as penetration is already high throughout all regions of the country. Foodservice volume sales of coffee are set to record a 4% CAGR over the forecast period, with recovery expected from 2018 onwards.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Brazil with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Brazil market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
The market research reports answer questions such as:
  • What is the market size of Coffee in Brazil?
  • What are the major brands in Brazil?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Brazil?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Hot Drinks market research database.
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