The latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, including regional analysis and an evaluation of each of the services that comprise CPaaS offerings.
Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.
Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.
It includes strategic recommendations for providers, which are aligned to 5-year forecasts for the market, including:
- RCS Business Messaging
- OTT Business Messaging
- Push Notifications
- SMS Business Messaging
- Voice API Services
This research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Market Data & Forecasting (PDF)
- 12 months’ access to harvest online data platform
Key Market Statistics
Market size in 2021:
- $8.7bn
Market size in 2026:
- $34.1bn
2021 to 2026 CAGR:
- 293%
Key Features
Market Outlook: An evaluation of key market drivers, technological challenges and strategic recommendations for key messaging technology stakeholders including:
- OTT Business Messaging
- RCS Business Messaging
- SMS Business Messaging
The Competitor Leaderboard: Key player capability and capacity assessment of 17 leading vendors, including:
- CM.com
- Comviva
- GMS Worldwide
- IMImobile
- Infobip
- Interop Technologies
- Kaleyra
- LINK Mobility
- MessageBird
- Nexmo
- Route Mobile
- Syniverse
- Sinch
- Twilio
- Tyntec
- Plivo
- Zenvia
Future Business Model Analysis: An evaluation of the key disruptive services that can be implemented by CPaaS platforms to increase the value of services, including:
- Automation & Conversational Models
- CCaaS (Contact Centre-as-a-Service)
- CDPs (Customer Data Platforms)
- eCommerce & Online Retail
- Flash Calling
- In-messaging Payments
- Mobile Security & Authentication
Regional Market Analysis: A regional assessment of the potential for CPaaS services across 8 key global regions, including:
- North America
- Latin America
- West Europe
- Central & East Europe
- Far East & China
- Indian Subcontinent
- Rest of Asia Pacific
- Africa & Middle East
Key Questions Answered
- Which emerging services are set to disrupt the CPaaS market over the next 5 years?
- Who are the leading CPaaS vendors in 2021?
- What is the potential for OTT business messaging services via CPaaS platforms?
- What will the value of the CPaaS market be by 2026?
- What are the ‘untapped’ regions CPaaS vendors can capitalise on?
The CPaaS forecast suite includes:
Market Summary, including:
- Total Mobile Subscribers
- Average Service Revenue for Mobile Subscriber
- Total Service Revenue
Technology splits for total traffic over CPaaS platforms, and total CPaaS revenue for the following technologies:
- OTT Business Messaging
- Push Notifications
- RCS Business Messaging
- SMS Business Messaging
- Voice API Services
Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.
Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.
Companies Mentioned
- CM.com
- Comviva
- Kaleyra
- LINK Mobility
- Route Mobile
- Syniverse
- CM.com
- Comviva
- GMS Worldwide
- IMImobile
- Infobip
- Interop Technologies
- Kalyera
- LINK Mobility
- MessageBird
- Route Mobile
- Syniverse
- Sinch
- Twilio
- Tyntec
- Plivo
- Vonage
- Zenvia
- 3CInteractive
- AA
- ABN AMRO Bank
- Absa
- Accenture
- ACL Mobile
- ACTITO
- Adax
- AfroSaude
- AFS (Arab Financial Services)
- AH to Go
- Air Asia
- Airbnb
- Airtel
- AiRXOS
- Al Rayan Bank
- Aldeamo
- Alfa-Bank Kazakhstan
- Allied Bank
- Allo
- Amazon
- Amber Alert
- Apollo Hospitals
- Apple
- Aramex
- Arcadia
- ArmenTel
- Asia Insurance 1950
- AstraZeneca
- AT&T
- ATIS (Alliance for Telecommunications Industry Solutions)
- Authy
- AXA
- Axiata
- Azerfon
- Banca Intesa San Paolo
- Banca Transilvania
- Bancontact
- Bandyer
- Barclays
- BBC
- Beeline
- Bessemer Venture Partners
- Best Buy
- Best Western
- BlaBlaCar
- BMW
- BNP Paribas
- Booking.com
- BT
- Bukalapak
- Buongiorno SMS
- Capitec Bank
- CarDekho
- Cellusys
- Centrica
- Chatfuel
- Chatlayer.ai
- CitNOW
- Citrus
- Claro
- Coca-Cola Enterprises
- Comfone
- COMFY
- Conversation24
- CPA FERRERE
- Crédit Agricole
- Crunch
- CTI Africa
- CTIA
- CX Company
- Dahmakan
- Daraz
- Deckers
- Deliveroo
- Dell
- DHL
- Dialogic
- Digital Bold
- Digitel
- Dimension Data
- DinarPAY
- DNB Nor
- DocPlanner Group
- Doctolib
- Domino’s
- Doxy.me
- Draper Fisher Jurveston
- du
- E.On
- EaseMyTrip.com
- eBay
- Ebury
- Econet Wireless
- Emirates
- Emirates College of Technology
- Etam
- Etisalat
- Euroconsumers
- Eurowings
- EVA
- Everbridge
- Flipkart
- FNB (First National Bank)
- Fokker
- Foodora
- Future of Voice
- Gamigo
- GE Aviation
- Geocell
- Geva Group
- Global Ticket
- GoDaddy
- Golan Telecom
- Grameenphone
- GSMA
- GTBank
- Healthcare at Home
- Heineken
- Helsenorge
- Hermes
- HeyHi
- HF Group
- Highside Telecom
- HP
- Hulu
- Hutch
- Hyundai
- IBM
- ICICI Bank
- Idea Cellular
- iDeal
- IHG
- IKEA
- Indosat Ooerdoo
- Insung Information
- ISS
- ITU (International Telecommunication Union)
- Jazz
- Johnson & Johnson
- JustPark
- Jysk
- Kakao Talk
- k-lab
- Leadsquared
- Leanpay
- Lebara Mobile
- LendingPoint
- Levi’s
- Lifesize
- liveClinic LLC
- LogMeIn
- Lyft
- Magento
- Mahindra Group
- Marham
- Marks & Spencer
- Mars
- Mastercard
- Mavenir
- medGo
- MediaMarkt
- MEF (Mobile Ecosystem Forum)
- Mepal
- Mercado Livre
- METRO Cash & Carry
- MHP (Mironivsky Hliboproduct)
- Mobey Forum
- MobiFone Vietnam
- Mobile Marketing Association
- Mobileum
- Mollie SMS
- MTD Products
- MTN
- Mukuru
- myElefant
- Nederlandse Loterij
- New Day
- New10
- Nexi
- Nexmo
- Next
- NHS
- Nickel
- NLB Banka
- NodeWeaver
- Norwegian Cruise Line
- Norwegian Health Agency
- NTT Docomo
- O2
- Oi
- OLA
- Omnize
- Onecom
- Ooredoo
- OpenCart
- OpenMarket
- OpenSooq
- Optimus Digital
- Oracle
- Orange
- Oxfam
- Oyo
- PagerDuty
- Paidy
- Papa John’s Pizza
- Parcelforce
- Parkmobile
- Parloa
- Paylogic
- Paym
- Paytm
- PensionBee
- Pizza Hut
- Postnord
- Practo
- Radware
- Raiffeisen Bank
- Rakuten
- RAM Tracking
- Randstad
- Rapido
- RealNetworks
- Red Cross
- Red Hat
- Red je Pakketje
- Redpoint Venture
- Remitly
- RINA (Rural Independent Network Alliance)
- Roadmap
- Robi
- RobinHQ.com
- Rostrvm Solutions
- Royal Mail
- Safaricom
- Sainsbury’s
- Salesforce
- Samsung
- SAP
- Sberbank
- Selligent
- Senati
- SendGrid Inc
- Sequoia
- ShoeBeDo
- SMSCity
- SnappCar
- Sngular
- SolutionReach
- Solutions Infini
- Spark Capital
- Spotify
- SSE
- Standard Bank
- StartupsVsCovid19
- StepOne
- SurveyMonkey
- Symsoft
- Takeaway.com
- TalkTalk
- TanTan
- TATA 1mg
- Telefónica
- Telegram
- Tele-Town Hall
- TelServ
- Tesco Bank
- The Times Group
- TIM
- Tismi
- TokBox
- Transcosmos Research & Development Inc
- TravelSIM
- Trellance
- TTN
- Turkcell
- Twitch
- TWW
- Uber
- UKRSIBBANK
- Unilever
- US Telecom
- Vauxhall
- Viber
- Vinted
- Visa
- Vivo
- Vodafone
- Vodafone
- Volpy
- VTB Bank
- VvAA Groep B.V
- Walgreens
- Warby Parker
- Wavy
- WebEngage
- WebSMS
- WeFarm
- Welthungerhilfe
- WeWork
- WHO
- Wix.com
- WordPress
- Wurth
- Xenioo
- Yelp
- Yodlee
- Yousign
- Zalo
- Zendesk
- Zoho
- Zomato
