Ott Tv & Video Streaming: Market Forecasts, Evolving Trends & Future Strategies 2020-2025

The OTT TV & Video Streaming research is a comprehensive evaluation of the business models, player strategies and macro trends affecting the video streaming industry. It analyses a range of strategies for service providers, network operators and advertisers in this vital digital market.

This report provides extensive forecasts and analysis of the future outlook for this industry; examining the factors that will alter the course of this industry going forward, as well as showcasing key strategies for players in the ecosystem to drive up their engagement and revenue.

The research includes:

• Market Trends & Opportunities (PDF)
• 5-Year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months' Access to harvest Online Data Platform

Key Market Statistics

Market size in 2020:

• $224.6bn

Market size in 2025:

• $395.8bn

2020 to 2025 CAGR:

• 12.00%

Key Features

• Market Landscape: In-depth analysis of OTT TV business models; exploring how providers are reacting to changes in viewing preferences in this fast-moving market.

Competitive Player Assessment: Provides insight on the strategic direction and future prospects of 15 core and emerging streaming service providers:

• Amazon Prime Video
• Apple TV +
• BBC
• Bilibili
• Crunchyroll
• Disney+
• ESPN
• HBO
• Hulu
• Microsoft
• Netflix
• Tubi
• Youku
• YouTube
• Zhanqi

Market Dynamics & Business Models: Strategic analysis of the business models and major trends in the OTT TV market, including:

• The impact of 5G on the streaming space
• The role of TikTok and other forms of social video

Benchmark Industry Forecasts: Includes forecasts for OTT TV revenue and advertising spend, split by country, by region, streaming device and monetisation type:

• SVoD
• TVoD
• AVoD

Key Questions Answered

• What space is there for specialist streaming companies in the market?
• What challenges are there for bringing new streaming content and models to market?
• What are the most lucrative revenue models for digital streaming content?
• How are consumption patterns changing the way digital content is produced and distributed?
• What role do other digital companies have to play in this ecosystem?

The OTT TV & Video forecast suite includes:

Sector splits for the following OTT content types:

• AVOD
• SVOD
• TVOD
• IPTV

Device splits for the following devices:

• Connected TV
• Desktop
• Tablets
• Smartphones

4K content and revenue splits by device

Data usage forecasts by device

Geographical splits: 26 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.