Digital Advertising: Market Forecasts, Emerging Trends & Key Opportunities 2022-2026

The comprehensive assessment of this market facing significant disruption, including an analysis of trends currently influencing the industry. This report includes key recommendations for advertising stakeholders, 5-year forecasts presented with strategic analysis and insight, our Competitor Leaderboard for 14 leading ad attribution platforms and in-depth examination of the impact of recent high-profile privacy policy changes on the market. This report is aligned to 5-year forecasts for the market, including:

• PC Advertising
• Mobile Advertising
• SMS Advertising
• OTT TV Advertising
• DOOH (Digital-Out-of-Home) Advertising

Key Statistics

• $406.5bn - Market size in 2022
• $753.4bn - Market size in 2026
• 16.36% - 2022 to 2026 market growth
• 2022-2026 - Forecast period

Key Features

Market Outlook: An evaluation of significant market drivers and strategic recommendations for key advertising stakeholders, including ad tech companies, mobile ad attribution platform providers and digital advertisers.

Benchmark Industry Forecasts: 5-year forecasts are provided for the total digital advertising market value, total spend lost to ad blockers and net spend. Forecast splits are included for PC advertising, mobile advertising, SMS advertising, OTT TV advertising and DOOH advertising.

Competitor Leaderboard: Key player capability and capacity assessment of 14 leading advertising attribution platform providers, including:

• Adjust
• AppSamurai
• AppsFlyer
• Branch
• ClickGUARD
• Codewise
• Comscore
• impact.com
• Kochava
• Machine Advertising
• Pixalate
• Singular
• Telecoming
• TrafficGuard

Privacy Policy Analysis: An assessment of recent privacy policy changes impacting the digital advertising market, including Apple’s ATT (App Tracking Transparency) framework, SKAdNetwork 2.0 and Private Relay solution, as well as Google’s Privacy Sandbox. This assessment will include an evaluation of the challenges associated with, and the opportunities that can be realised through, these changes within the market.

Research Deliverables

• Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
• Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
• Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.