Prepaid Cards: Market Forecasts, Trends & Vendor Strategies 2022-2026

The new Prepaid Cards research report provides a highly intuitive analysis of the evolution of this well-established market. Featuring changes to the market due to the pandemic, which segments are most important, and considerations such as fraud risks and the increasing digitisation of issuance and management.

The report also positions 15 prepaid card vendors in our the Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape of the market.

The report also presents extensive market forecasts; delivering detailed insights and overall market sizing, usage of these in terms of reloading/top-ups, transaction volume and value, and the total fee revenue for vendors.

This research suite comprises:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months’ access to harvest Online Data Platform

Key Market Statistics

Market Size in 2022:

$2.3tn

Market Size in 2026:

$4.1tn

2022 to 2026 Market Growth:

• 75%

Key Features

Market Dynamics: Provides a detailed assessment of how the prepaid cards sector is evolving, leading segments, and what forces will influence this highly dynamic area.

• Future Outlook & Value Chain Analysis: Future outlook for the development of prepaid cards, combined with a full exploration of the value chain in this highly complex market.

The Competitor Leaderboard: Key player capability and capacity assessment for 15 prepaid card vendors:

• American Express
• Blackhawk Network
• CleverCards
• Discover
• Edenred
• FIS
• Fiserv
• Green Dot
• InComm Payments
• Marqeta
• Mastercard
• Netspend
• Soldo
• UnionPay
• Visa

Benchmark Industry Forecasts: Forecasts for prepaid cards in issue, reloading volume and value, transaction volume and value, split by total market and digitally-issued cards, as well as fee revenue for the total market, along with splits by our 8 key regions and the 25 countries listed below:

• Argentina
• Australia
• Brazil
• Canada
• China
• Colombia
• Denmark
• France
• Germany
• India
• Italy
• Japan
• Mexico
• Netherlands
• Norway
• Poland
• Portugal
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• UK
• US

Key Questions Answered

• What will the total value of the prepaid cards market be in 2026?
• What segments are best suited to disruption from prepaid cards?
• How will digital issuance and management change the prepaid market?
• Where are the biggest opportunities for vendors in the market?
• Who are the leading vendors?

The Prepaid Cards forecast suite includes:

Forecasts for prepaid cards :

• Issued, split by total market and digitally-issued cards
• Reloading, split by volume and value, as well as by total market and digitally-issued cards
• Spend, split by volume and value, as well as by total market and digitally-issued cards
• Fee revenue

Geographical splits: 25 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.