Profile of retailer's shopper base, key performance indicators, sales and market shares
Lawson's mass market positioning attracts customers by offering discounts on perishable products. Lawson planned to refurbish stores with Machikado Chubo in-store kitchen service. Investment in an AI-enhanced digital platform will help Lawson to identify customers' shopping behavior and requirements
Lawson's mass market positioning attracts customers by offering discounts on perishable products. Lawson planned to refurbish stores with Machikado Chubo in-store kitchen service. Investment in an AI-enhanced digital platform will help Lawson to identify customers' shopping behavior and requirements
Scope
- Lawson is the second largest supermarket food and grocery retailer, with a market share of 4.7%, in Japan in 2021, after 7Eleven; 47.8% of Japanese customers choose to shop from Lawson. According to Lawson's flash report for H1 FY2022, the gross operating revenue generated in the first half of the fiscal year 2022 was ¥483,503 million, an annual increase of 38.6% from the same period in FY 2022. The supermarket giant has been investing significantly in the installation of AI self-service shelves in its stores.
Reasons to Buy
- Gain a comprehensive knowledge on the Lawson's business and develop a competitive advantage
- Investigate current trends in the Food & Grocery market to identify the best opportunities to exploit
- Analysis of key players in the Food & Grocery market segment in the Japan
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Food & Grocery shopper profile
- Where Japan consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Food & Grocery market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 7-Eleven
- Lawson
- Japan Consumers Cooperative Union
- Daiei
- Life
- Maxvalu
- Ito-Yokado
- Youme
- Acolle
- FamilyMart
