RTDs experienced a particularly steep slowdown in total volume sales growth in 2022. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are comparatively expensive, and at the retail level - where consumption is heavily concentrated - spirits mixed with soft drinks provide a much more economical substitute. It was also negatively affected by a substantial hike in excise duty from July.
The analyst's RTDs in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's RTDs in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RTDS IN HUNGARYKEY DATA FINDINGSALCOHOLIC DRINKS IN HUNGARYDISCLAIMER
2022 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY DATA
EXECUTIVE SUMMARY
MARKET BACKGROUND
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
MARKET INDICATORS
MARKET DATA
SOURCES