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Rtds in Morocco

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    Report

  • 24 Pages
  • June 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 573344
The RTDs category not only continued to achieve extremely low sales in 2022, but also saw its sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing any more products and from introducing new flavours.

The analyst's RTDs in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Limited product offer faces growing competition from flavoured vodka
  • Upturn in on-trade volume sales
  • RTDs solely comprised of imported brands
PROSPECTS AND OPPORTUNITIES
  • Further decline expected
  • Little motivation for consumers to change habits
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 2 Sales of RTDs by Category: Total Value 2017-2022
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • Removal of customs duties leads to massive influx of imported products
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Table 17 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources