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Tea in Argentina

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    Report

  • 25 Pages
  • November 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 573358
Tea consumption in Argentina rebounded in 2025, supported by its affordability and growing health appeal. Fruit/herbal tea and green tea gained traction for their functional benefits, such as immune support and relaxation, with ingredients like chamomile, lemon balm, and passionflower proving popular. Black tea also recovered moderately, maintaining its role as a cost-effective staple amid lingering economic constraints.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving performance with category benefiting from local production
INDUSTRY PERFORMANCE
  • Tea shows substantial rebound, driven by affordability and health awareness
  • Black tea rebounds due to affordability for budget-conscious consumers
WHAT’S NEXT?
  • Sales are set to increase, driven by both local and imported offerings
  • Specialists will enhance sales over the forecast period
  • Aligned with improving economic conditions, premium brands likely to gain ground
COMPETITIVE LANDSCAPE
  • Cafés La Virginia’s leadership driven by diverse portfolio
  • Former leader continues to lose ground to Cafés La Virginia
  • Twinings benefits from easing of import barriers
CHANNELS
  • Supermarkets and hypermarkets dominate tea distribution with extensive networks
  • The growing penetration of retail e-commerce helps expand visibility
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 2 Retail Sales of Tea by Category: Value 2020-2025
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN ARGENTINA
EXECUTIVE SUMMARY
  • Mixed performance for hot drinks in Argentina
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Improving economic outlook but many consumers remain cautious with spending
  • Further price rises hinder stronger volume performance by some hot drinks
  • National drink yerba mate drives demand for other hot drinks
  • Coffee thrives in foodservice while still struggling via retail
WHAT’S NEXT?
  • Positive outlook in line with Argentina’s improving economy
  • Rise in health-conscious attitudes and labelling laws to inform new product development
  • Further weather fluctuations likely to present several threats
COMPETITIVE LANDSCAPE
  • Nestlé Argentina retains lead of fairly consolidated competitive landscape
  • Local player records dynamic growth through marketing investment and retail expansion
CHANNELS
  • Wide network of supermarkets drives distribution but small local grocers still appeal
  • Convenience of e-commerce drives further share gain
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources