Tea in Austria

  • ID: 573359
  • Report
  • Region: Austria
  • 19 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • J Hornig GmbH
  • Julius Meinl AG
  • Milford Tee Austria GmbH
  • Vivatis AG
  • MORE
Retail volume sales of tea declined in 2017, with the category set to remain on a downward trajectory over the forecast period. This can be partly attributed to category saturation, with current figures suggesting nine out of 10 households already buy tea at least occasionally. Another factor at play, however, is climate change, with milder winters negatively impacting demand for tea between November and February.

The Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • J Hornig GmbH
  • Julius Meinl AG
  • Milford Tee Austria GmbH
  • Vivatis AG
  • MORE
TEA IN AUSTRIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Category Adversely Impacted by Warmer Winter Weather
  • Demand Boosted by Health and Wellness and Regionality Trends
  • Green Tea Makes Inroads at the Expense of Black Tea
  • Competitive Landscape
  • Teekanne Remains the Clear Category Leader
  • Several Successful Niche Players Specialise in Health and Wellness Teas
  • Category Data
  • Table 1 Retail Sales of Tea by Category: Volume 2012-2017
  • Table 2 Retail Sales of Tea by Category: Value 2012-2017
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Executive Summary
  • Hot Drinks Records Weaker Retail Current Value Growth in 2017 Than the Review Period Average
  • Fresh Ground Coffee Pods Losing Momentum
  • Coffee Manufacturers Continue To Dominate Hot Drinks Sales
  • Transparent Sourcing and Ethical Labelling Becoming Increasingly Important
  • Positive But Modest Growth Expected in Hot Drinks Thanks To Coffee
  • Market Data
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
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Milford Tee Austria GmbH
Maresi Markenartikelvertrieb AG & Co KG
J Hornig GmbH
Julius Meinl AG
Vivatis AG
Note: Product cover images may vary from those shown
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