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Tea in the Netherlands

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    Report

  • 23 Pages
  • December 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 573369
Tea is seeing a shift from black tea towards lighter products such as fruit/herbal tea, as well as an ongoing move towards making individual cups rather than large pots. Both these factors are serving to dampen volume sales. However, rising consumer health awareness and trends towards products such as matcha are boosting value sales in the category.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifting consumption habits in tea
INDUSTRY PERFORMANCE
  • Modest decline in volume sales, but rise in value
  • Green tea seeing decline, though matcha continues to gain in popularity
WHAT’S NEXT?
  • Positive outlook for tea
  • Social media will play a major role in shaping trends in tea
  • Consumers will demand products that help them to achieve their wellness and fitness goals
COMPETITIVE LANDSCAPE
  • Douwe Egberts and grocery retailers lock horns over prices
  • Strong performance from brands with natural or sustainable positioning
CHANNELS
  • Supermarkets dominates distribution of tea, but share is being eroded
  • Health and beauty specialists benefiting from evolving demand trends
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 2 Retail Sales of Tea by Category: Value 2020-2025
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Price increases reshaping consumption patterns
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Volumes falling
  • Price rises limiting growth potential of premium products
WHAT’S NEXT?
  • Changing consumption habits
  • Douwe Egberts likely to retain lead, but faces growing competition
  • Growing focus on sustainability
COMPETITIVE LANDSCAPE
  • Douwe Egberts faces ongoing issues due to its relationship with major retailers
  • Smaller players seeing strong growth
CHANNELS
  • Supermarkets dominant, but suffering from changing market dynamics
  • Discounters registering increase in share
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources