Profile of retailer's shopper base, key performance indicators, sales and market shares
Publix held a market share of 2.6% in the US food & grocery market in 2021.
According to the publisher's global consumer survey Q3 2021, ~18.1% of US consumers prefer to purchase food & groceries from Publix.
A large chunk of its core customers are millennials, who prefer easy & convenient shopping who account to 42.4% of its total consumer base.
Publix held a market share of 2.6% in the US food & grocery market in 2021.
According to the publisher's global consumer survey Q3 2021, ~18.1% of US consumers prefer to purchase food & groceries from Publix.
A large chunk of its core customers are millennials, who prefer easy & convenient shopping who account to 42.4% of its total consumer base.
Scope
- Publix's superior customer service makes it one of the most preferred food and grocery retailers across demographics
- Publix's growing popularity among American consumers can be attributed to its easy accessibility and constant improvement of customer experience
- Publix's newly developed mobile app and attractive membership and loyalty programs make the retailer appealing to first-time shoppers
Reasons to Buy
- Gain a comprehensive knowledge on Publix business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in the United States
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Food & Grocery shopper profile
- Where US consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Food & Grocery market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart
- Target
- Kroger
- Dollar General
- Sam's Club
- Costco
- Aldi
- Publix
- Whole Foods
- Food Lion
