United Kingdom (UK) Home Lighting Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK lighting market. The report focuses on five key subcategory: ceiling & wall lights, table/floor lights, shades & bases, occasional lights, and lighting accessories. Consumer data is based on our April 2022 UK Lighting survey, using a panel of 2,000 nationally representative consumers.
Scope
- Amazon is the most popular retailer for lighting products
- A laptop/desktop is the most popular choice for purchasing lighting products online
- New look is the biggest purchase motivation for consumers purchasing lighting products
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- Discover how research is undertaken when purchasing lighting, to better understand shopper buying habits.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Research Prior to Purchase
- Channel Use
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Brand Conversion Rates by Subcategory (Top 5), 2022
- Drivers of Brand Choice by Retailer, 2022
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Spend on Category, 2022
- Retailer Used - Visited and Purchased, 2022
- Retailer Profile - Amazon, 2022
- Retailer Profile - IKEA, 2022
- Retailer Profile - B&M, 2022
- Retailer Profile - B&Q, 2022
- Retailer Profile - Argos, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Things Retailers Should Improve on, 2022
- Brand Choice - Considered and Purchased, 2022
- Drivers of Brand Choice, 2022
- Research Process, 2022
- Channel Usage - when Researching, 2022
- Channel Usage - when Purchasing, 2022
- Online Fulfilment, 2022
- Opinions on Online Shopping for Lighting, 2022
- Satisfaction with Online Shopping for Lighting, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on lighting, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- IKEA
- B&M
- B&Q
- Argos
- The Range
- Wilko
- Next
- Dunelm
- ASDA
- John Lewis & Partners
- Home Bargains
- Homebase
