Smart Packaging, Labels & Tags - Markets & Technologies, Opportunities & Trends, 2nd Edition

A Number of Tipping Points Are Being Reached Big Opportunities in Smart Packaging & Labels

Smart Packaging is a broad characterisation that covers a wide diversity of product technologies, features, functionalities & applications.

The new report comprises a complete overhaul & update of the 1st edition of a previous report of the same title published in 2022.

The new report aims to provide stakeholders & solution providers with an up-to-date road map that can support moving forward with the development of optimal strategies & actionable plans in relation to smart packaging.

The report aims to bring clarification to the ramifications, benefits, requirements & opportunities for smart packaging.

And to provide a guide for:

• Smart packaging solution providers to develop fit-for-purpose technologies & collaborations
• Packaging & label converters to tailor their offerings to meet the needs of different vertical markets, product categories & customers
• Brand owners to deploy appropriate smart packaging technologies for optimal results & ROI.

Highlighting:

Actual & potential areas of applications & functionalities that have been identified

An in-depth analysis of a number of relevant technologies & concepts that are driving rapid market evolution & development

Important recent developments highlighted & incorporated into the report For example, the rapidly emerging field of artificial intelligence (AI) empowered image processing technology - Both online eCommerce & offline traditional channels bricks & mortar channels

Major potential benefits for stakeholders (eg, brand owners, retailers & other interested parties)

Business & market opportunities for solution providers, brand owners, retailers, packaging/label converters as well as consumers

How the World has changed post COVID-19 to identify opportunities & threats arising from the fast-changing scene in smart packaging and to provide ‘quantitative’ estimates of such opportunities.

The report contains quantitative analysis & market sizing estimates for Smart Packaging in 2025 with forecasts to 2030 & longer terms predictions to 2035 in a global context - All market figures have been fully updated - Scope Worldwide.

Selected Vertical Markets

The report covers 5 selected vertical markets that have been identified as having significant further potential

• Healthcare / Pharmaceuticals
• Alcoholic & non-alcoholic Drinks
• Beauty & Personal Care / Toiletries & Cosmetics
• Automotive (aftermarket)
• Food

The evolution of each of these markets is examined in detail in the report.

Within each of these vertical markets, there are typically an array of product categories, leading to many areas of potential opportunity.

Many smart packaging implementations have already been rolled out commercially across the verticals listed above; from high value niche products, to generic commodity mass market scenarios.

Within the major packaging markets listed above, the further potential opportunities of smart packaging are very substantial across a number of areas & applications:

• Technology is advancing
• Costs are coming down
• Related infrastructure is growing.

Numerous Case Studies are contained in the accompanying report.

Some Key Observations - Smart Packaging

Packaging is an ideal carrier for enhanced digital functionalities Enabled by a unique code on every item level unit of packaging, connectivity turns packaging into data carriers

There is robust & growing demand for Smart Packaging - It may still be seen as relatively early days for smart packaging, which is set for a renewed surge of strong growth over the next few years.

Smartphones are a key enabler for smart packaging & they are ubiquitous

Any physical item of packaging can be transformed into a digital platform that connects brands directly to the online world, forming a new kind of communication channel.