Media Buying Agencies and Representative Firms Market Report 2026

The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $69.82 billion in 2025 to $72.12 billion in 2026 at a compound annual growth rate (CAGR) of 3.3%. The growth in the historic period can be attributed to increasing advertising spend across digital channels, growth of media agencies and representative firms, expansion of multi-platform advertising strategies, rising demand for targeted media placements, adoption of analytics in media planning.

The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $86.2 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing use of ai-driven media optimization tools, rising demand for cross-platform campaign integration, expansion of influencer and content-led advertising, growing focus on transparent media buying practices, increasing reliance on real-time campaign analytics. Major trends in the forecast period include increasing adoption of programmatic media buying, rising use of data-driven audience targeting, growing shift toward digital and omnichannel campaigns, expansion of performance-based media planning, enhanced focus on campaign measurement and roi.

The increasing use of the internet and social media platforms is expected to drive the growth of the media buying agencies and representative firms market in the coming years. Social media platforms are internet-based communication tools that allow users to interact, share information, and create content online. Businesses leverage these platforms for marketing and advertising to reach a global audience at lower costs compared to traditional media, while also engaging with customers for support, feedback, and relationship building. For example, in February 2023, according to Meltwater, a Netherlands-based software company, the number of internet users in the UK increased by 224 thousand (+0.3%) between 2022 and 2023, reaching a total of 66.11 million users. Additionally, the UK had 35 million LinkedIn members and 28.75 million Instagram users, with LinkedIn’s potential ad reach growing by 2.9% between 2022 and 2023. Therefore, the rising use of the internet and social media platforms is contributing to the growth of the media buying agencies and representative firms market.

Leading companies in the media buying agencies and representative firms market are increasingly focusing on introducing innovative solutions, such as AVOW Intelligence, to enhance cost-effectiveness, performance monitoring, and optimization, thereby gaining a competitive advantage. AVOW Intelligence processes vast amounts of data from multiple partners to bridge the gap between media buyers and data, providing actionable insights for real-time, data-driven decision-making. For example, in September 2023, AVOW, a Germany-based app growth marketing company, launched its proprietary technology, AVOW Intelligence, in India. The platform offers a comprehensive view of media inventory from multiple mobile OEMs, including Xiaomi, OPPO, Vivo, and Huawei, on a single interface, aiming to transform mobile OEM advertising. This capability enables clients to gain a competitive edge when launching user acquisition initiatives on competing app stores.

In November 2025, Omnicom Group, a US-based global provider of advertising, marketing, media planning and buying, and communications services, acquired Interpublic Group (IPG) for approximately $13.25 billion. Through this acquisition, Omnicom aims to create the world’s largest advertising and media-services holding company by expanding its media buying scale, enhancing cross-channel planning capabilities, and strengthening its global presence across digital, traditional, and data-driven media services. Interpublic Group (IPG) is a US-based advertising and marketing services company that offers media planning and buying, creative communications, public relations, digital marketing, and data-driven audience solutions to global brands and agencies.

Major companies operating in the media buying agencies and representative firms market include WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt LTD, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media, The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media, Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency, Evolution Media, Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Oasn Me Ltd., Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency, Fuse factory

North America was the largest region in the media buying agencies and representative firms’ market in 2025. Western Europe was the second largest region in the global media agencies and representative firms market share. The regions covered in the media buying agencies and representative firms market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the media buying agencies and representative firms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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