Riding Mowers Global Market Report 2024

The riding mowers market size has grown steadily in recent years. It will grow from $10.67 billion in 2023 to $11.08 billion in 2024 at a compound annual growth rate (CAGR) of 3.8%. The growth observed during the historical period can be attributed to various factors, including consumer demand for convenient lawn care solutions, evolving landscaping trends that prioritize well-manicured lawns, the influence of an aging population in need of efficient lawn maintenance, and urbanization, which has increased the demand for riding mowers in residential and commercial settings.

The riding mowers market size is expected to see steady growth in the next few years. It will grow to $12.66 billion in 2028 at a compound annual growth rate (CAGR) of 3.4%. The anticipated growth in the forecast period can be attributed to several factors, including heightened environmental concerns that favor eco-friendly lawn care options, trends in homeownership that drive the demand for efficient lawn maintenance equipment, and economic factors that influence the choices of consumers in lawn care solutions. Prominent trends in this forecast period encompass the adoption of electric and battery-powered mowers for sustainable lawn care, the development of smart and connected mower technologies, the demand for customization and accessories to meet specific needs, and the availability of weather-resistant and all-season models to address various weather conditions.

The riding mowers market is being driven by the increasing interest in lawn care and gardening activities, especially in large garden areas in public places, schools, and recreational spaces. Riding mowers offer a more efficient and user-friendly solution for mowing extensive areas compared to push lawnmowers. The surge in lawn care and gardening is attributed to various reasons, including hobbies, a sense of accomplishment, stress reduction, and access to fresh produce. According to a July 2021 survey by ScottsMiracle-Gro, over 67% of American adults were engaged in gardening or lawn care during the COVID-19 pandemic. Similarly, an Office for National Statistics survey indicated that about 45% of Britons turned to gardening as a coping mechanism during lockdown. With the increased focus on lawn care and gardening activities, the demand for mowers, particularly riding mowers, is on the rise, as they contribute to the overall aesthetics of the property.

The primary categories of riding mowers include rear-engine riding mowers, tractors (including lawn and garden tractors), and zero-turning radius (ZTR) mowers. Rear-engine riding mowers are self-propelled vehicles designed for cutting grass in lawns. Approximately half of rear-engine riding mowers are used for lawns ranging in size from 1/2 to 1 acre. Riding mowers can be powered by various fuel types, including gas, propane, electric (both cordless/battery-powered and corded electric). These mowers find applications in both residential and commercial settings for lawn maintenance.

The riding mowers market research report is one of a series of new reports that provides riding mowers market statistics, including riding mowers industry global market size, regional shares, competitors with a riding mowers market share, detailed riding mowers market segments, market trends and opportunities, and any further data you may need to thrive in the riding mowers industry. This riding mowers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The continuous growth in garden-related activities is expected to be a driving force behind the riding mowers market. Garden activities encompass a wide range of tasks involved in nurturing and maintaining outdoor plants in spaces like gardens and yards. Riding mowers play a vital role in simplifying the process of cutting and maintaining large lawns and gardens, making it more efficient and less labor-intensive for substantial garden areas. For instance, as per the National Gardening Association's 2023 Highlights, households in the United States spent an average of $616 on lawn and gardening activities in 2022, representing an 80% participation rate and a $74 increase from 2021. This trend highlights the growing interest in garden-related activities, which will undoubtedly fuel the demand for riding mowers.

The adoption of artificial turf for both sports and residential lawns is expected to present a challenge to the riding mowers market during the forecast period. Artificial turf has gained popularity, especially in regions prone to drought, where maintaining natural lawns can be costly. For example, in Iceland, there are 154 football pitches with artificial turf, surpassing the 148 outdoor natural grass pitches. The use of synthetic grass in indoor and outdoor spaces is impacting the riding mowers market negatively, as artificial turf requires different maintenance compared to natural lawns.

The riding mowers market is witnessing the introduction of technologically advanced lawn mowers, including robotic lawnmowers, which are gaining popularity. Robotic lawnmowers are known for their durability and high operational efficiency. For instance, in May 2022, Mammotion, a China-based provider of innovative electric robotics tools, launched LUBA, a perimeter wire-free robot lawnmower designed for residential use. LUBA eliminates the need for traditional gas-powered push mowers and ride-on mowers, as well as the currently available robot mowers that rely on perimeter cables. This innovative technology is poised to revolutionize the future of lawn care maintenance.

Major companies operating in the riding mowers market are committed to innovation and are launching products such as the ProRider E559 to offer reliable services to their customers. The ProRider E559 is a battery-powered riding mower equipped with a high-quality transmission and an anti-tip frame, providing users with power and performance. For example, Yard Force, a US-based manufacturer of outdoor power equipment, introduced the ProRider E559 in January 2023. This lithium-ion-powered riding mower offers clean and quiet operation for lawn maintenance. It features a brushless motor, a 38-inch twin-blade steel deck with 12-position deck adjustments ranging from 1.5 inches to 4.5 inches, and a control panel with cruise control, LED headlights, and a USB charger port. This innovation caters to the evolving needs of consumers in the riding mowers market.

Major companies operating in the riding mowers market include Deere and Company, American Honda Motor Co., MTD products, Robert Bosch GmbH, Husqvarna Group, The Toro Company, STIGA S.p.A., Ariens Company, Briggs & Stratton, Hitachi Ltd., Global Garden Products, STIHL, Emak, Craftsnman, Mean Green Products, D&D Motor Systems Inc., Toro Company, Scag Power Equipment, Gravely, Bad Boy Mowers, Simplicity, Kubota Corporation, Ferris Industries, Dixie Chopper, Walker Mowers, Wright Manufacturing, Country Clipper, Grasshopper Company, Swisher, Bob-Cat, Spartan Mowers, Raven Industries, Worldlawn Power Equipment, Hustler Turf Equipment, Billy Goat Industries

The Asia-Pacific was the largest region in the riding mowers market in 2023. North America was the second largest region in the riding mowers market. The regions covered in the riding mowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the riding mowers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The riding mowers market consists of sales of articulating lawn mowers and battery powered riding mowers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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