Software as a service (SaaS) Global Market Report 2024

The software as a service (saas) market size has grown steadily in recent years. It will grow from $248.76 billion in 2023 to $256.6 billion in 2024 at a compound annual growth rate (CAGR) of 3.2%. The expansion observed in the historical period can be credited to the rise in internet penetration, advancements in technology, a focus on minimizing IT infrastructure costs, governmental initiatives, and an increasing prevalence of e-commerce.

The software as a service (saas) market size is expected to see strong growth in the next few years. It will grow to $325.84 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The anticipated growth in the forecast period can be linked to the adoption of IoT technology, the outbreak of the COVID-19 disease (COVID-19), and the increasing development of smart cities. Key trends in the forecast period involve the integration of artificial intelligence (AI) to enhance personalization, speed, and security, the adoption of white-label SaaS, offering customized solutions to attract clients, the implementation of centralized analytics to improve and expedite processes, and the adoption of mobile optimization.

Anticipated changes in the business landscape are poised to favor the Software as a Service (SaaS) market in the forecast period, with cloud-based solutions playing a crucial role in supporting business operations amid evolving conditions. These dynamic market conditions encompass economic uncertainty, intensified competition, the growing prevalence of mobile adoption, shifting regulations, increased internet usage, and diversified applications. Organizations, grappling with these challenges and navigating through expanded infrastructures and established networks, are turning to scalable and flexible solutions such as SaaS and other cloud-enabled services. This strategic shift aims to manage operations in a cost-effective and efficient manner. The changing landscape has prompted companies to outsource applications and favor cloud computing services, such as SaaS, to alleviate the financial burden associated with infrastructure. Opting for third-party vendors provides companies with the potential for enhanced performance, compliance, and customer satisfaction at a reduced cost. A case in point is Sony Communications, which leverages automation and Infosys SaaS solutions to deliver innovative products and improved customer experiences. Infosys' contributions have enabled Sony to achieve customer loyalty, gain a competitive edge, and thrive in the Software as a Service (SaaS) market.

The increasing demand for cloud-based solutions is projected to drive the future growth of the Software as a Service (SaaS) market. Cloud-based solutions encompass applications, storage, on-demand services, computer networks, or other resources accessed via an internet connection through a shared cloud computing framework provided by another entity. SaaS solutions are internet-delivered and typically subscription-based, involving businesses paying a monthly or annual fee for software usage. This subscription model proves more economical than procuring and maintaining on-premises software, particularly advantageous for small businesses. A notable trend is reflected in the data from Eurostat, indicating that 41% of EU enterprises utilized cloud computing in 2021, primarily for hosting email systems and electronic file storage, marking a 5-percentage point increase from 2020. Large businesses in the EU exhibited a 72% adoption rate of cloud computing in 2021, reflecting a 7-percentage point rise from 2020. Consequently, the escalating demand for cloud-based solutions is poised to drive the growth of the Software as a Service (SaaS) market.


The integration of artificial intelligence is rapidly gaining traction in the SaaS market. Artificial Intelligence (AI) within the realm of computer science focuses on simulating human intelligence processes through machines. Within SaaS, AI plays a pivotal role in enabling companies to stay current with the latest data, enhance user experiences through predictive analytics, automate processes that were previously manual, and personalize user interface features. A case in point is Oracle, a prominent player in the SaaS market, utilizing AI and machine learning to surpass Salesforce in the SaaS domain. This underscores the significance of AI and machine learning as differentiating factors contributing to the growth of the SaaS market.

Key players in the software as a service (SaaS) market are intensifying their efforts to introduce innovative solutions tailored for 5G, aiming to expand their SaaS offerings and gain a competitive advantage. SaaS solutions for 5G are designed to support the infrastructure of 5G networks. Nokia Corporation, a Finland-based telecommunications company, exemplifies this trend by launching the Nokia Core Software-as-a-Service (SaaS) for 5G in November 2022. This pioneering solution is the first in the market to offer a complete core solution delivered through a SaaS delivery model. Businesses are provided with the flexibility to manage their network core using a highly adaptable, fully automated, and scalable software approach, enhancing business agility and expediting the time to value for offering and monetizing network services.

In October 2021, Microsoft Corporation acquired Ally.io for an undisclosed amount. This acquisition positioned Ally.io as part of the Microsoft Viva family within its employee experience platform (EXP), aimed at assisting businesses in adapting to the new digital work environment. Ally.io, a SaaS startup based in the United States, now operates under the Microsoft Viva umbrella.

Major companies operating in the software as a service (saas) market report are Microsoft Corporation, Salesforce.com Inc., Oracle Corporation, Automatic Data Processing Inc., Alphabet Inc., Adobe Inc., Amazon.com Inc., Cisco Systems Inc., ServiceNow Inc., Shopify Inc., Alibaba, Tencent, Kingsoft Corporation, UCloud Information Technology, Fujitsu Ltd., Toshiba Corporation, Hitachi Ltd., KDDI Corporation, Nippon Telegraph and Telephone Corporation, Infosys Technologies Ltd., Tata Consultancy Services, Zenith Infotech Limited, DigitalOcean Inc., Wipro Ltd., NetApp India Pvt. Ltd., SAVVIS Australia Pty Ltd., Computacenter, Sage, Commerce Decisions, Mimecast, Wise, GoCardless, Sequel, Triptease, Duffel, MeTail, SKB Kontur, Softline, Tensor, Mango Telecom, Rostelecom, Neuron Soundware, Manta, IP Fabric, 1C BItrix, Apprenda Inc., Red Hat Inc., TOTVS S.A, Beedoo Edtech, Tiendanube, Vates, Glamit, GOintegro, CodeLab, Kitopi, LMKR, Dimension Data, T-Systems South Africa (TSSA), Kobo360, Teraco Data Environments, Main Data Nigeria Limited, Accenture South Africa.

North America was the largest region in the Software as a Service (SaaS) market in 2023. Western Europe was the second largest region in the global Software as a Service (SaaS) market share. The regions covered in the software as a service (saas) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the software as a service (saas) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The primary deployment types of Software as a Service (SaaS) include public cloud and private cloud. The public cloud is an IT model wherein on-demand computing services and infrastructure are overseen by a third party and shared by multiple organizations through the public Internet. This software is utilized by small and medium enterprises (SMEs) as well as large enterprises for various purposes such as customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), manufacturing and operations, and supply chain management (SCM). End-users of the software span across different sectors, including manufacturing, retail, education, healthcare, IT and telecom, BFSI, and others.

The software as a service (SaaS) market research report is one of a series of new reports that provides software as a service (SaaS) market statistics, including software as a service (SaaS) industry global market size, regional shares, competitors with a software as a service (SaaS) market share, detailed software as a service (SaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the software as a service (SaaS) industry. This software as a service (SaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The software as a service (SaaS) market includes revenues earned by entities by providing cloud based software services. SaaS is a software solution that can be purchased on a subscription or pay per use basis to use an application for organizational purposes. Customers can access this application over the internet, mainly through a web browser. All software and application data is located in the service provider's data center. SaaS allows an organization to run an application with minimal upfront costs and accelerates the overall functionality of the organization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.