The microwave ovens market size is expected to see steady growth in the next few years. It will grow to $15.77 billion in 2030 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to integration of smart features, rise in eco-friendly appliances, growth in online appliance sales, increased focus on energy-efficient cooking, expansion of commercial kitchens. Major trends in the forecast period include rapid heating technology adoption, compact and space-saving designs, multi-functional cooking capabilities, energy efficiency and reduced power consumption, smart connectivity and app-controlled features.
The microwave ovens market is poised for growth as a result of the expanding working-class population. This demographic, often involved in manual or routine jobs, faces time constraints and relies on appliances offering quick meal solutions. Microwave ovens stand out for their swift and convenient cooking abilities, aligning well with the busy schedules of this population segment. For instance, in January 2025, a report from the Bureau of Labor Statistics, a US-based government agency, indicated that in 2.02 trillion Americans aged 16 and older were employed at some point, an increase of 2.2 million from the prior year. Hence, the surge in the working-class population is a driving force behind the growth of the microwave oven market.
Major companies in the microwave ovens market are focusing on developing advanced solutions, such as scan-to-cook connectivity, to improve user convenience and cooking efficiency. Scan-to-cook connectivity is a feature that enables users to scan a barcode on a ready-made meal and automatically transfer the appropriate cooking settings to the oven through a companion app, streamlining the cooking process and reducing guesswork. For example, in June 2024, LG Electronics, an India-based consumer durable brand, introduced a new range of nine microwave oven models equipped with scan-to-cook technology. The launch includes seven models under the Scan to Cook series and two from the premium Objet series. These new models offer key features such as Wi-Fi control via smartphone, hundreds of automatic cooking programs, support for frozen and ready-to-eat meals, durable stainless-steel interiors, side-swing or pull-down doors in various aesthetic designs (including floral and wave patterns) to complement modern kitchens, and a Charcoal Lighting Heater in select models with a 10-year warranty for grilling and charring food.
In January 2024, Panasonic Corporation Japan, a Japan-based microwave oven manufacturer, expanded its partnership with Fresco to deliver smart cooking solutions with AI-driven personalization. This collaboration aims to integrate Fresco’s AI-powered cooking assistant into Panasonic’s kitchen appliances, enabling personalized recipe adjustments and an enhanced smart kitchen experience for home cooks. Fresco is an Ireland-based smart kitchen platform serving leading global appliance brands.
Major companies operating in the microwave ovens market are Sharp Corporation, LG Electronics Inc, Electrolux AB, Panasonic Corporation, Samsung Electronics, Dongbu Daewoo Electronics, Whirlpool Corporation, SMEG, Haier Group Corporation, Galanz Enterprise Group, Bosch, GE Appliances, Midea Group, IFB Industries Ltd., Toshiba Corporation, Black & Decker, Gorenje Group, Hitachi, Indesit Company, Alto-Shaam Inc., Hoover Limited, Cuisinart, KitchenAid, Ali Group, Kenwood Limited, Hamilton Beach Brands, Morphy Richards, Russell Hobbs.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have affected the microwave oven market by increasing import costs and disrupting the supply chain for key components such as magnetrons and control panels. Household and commercial segments are particularly impacted in regions like North America and Europe, where tariffs on imported appliances are higher. While production costs have risen, some local manufacturers benefit from reduced foreign competition, encouraging domestic production and innovation in energy-efficient and smart microwave solutions.
The microwave ovens market research report is one of a series of new reports that provides microwave ovens market statistics, including microwave ovens industry global market size, regional shares, competitors with a microwave ovens market share, detailed microwave ovens market segments, market trends and opportunities, and any further data you may need to thrive in the microwave ovens industry. This microwave oven market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
Microwave ovens are kitchen appliances that use electromagnetic radiation, particularly microwaves, to heat and cook food. The microwaves cause water molecules in the food to vibrate, generating heat that cooks the food from the inside out. Microwave ovens are popular for their speed and efficiency, making them suitable for a variety of cooking tasks, from reheating leftovers to preparing full meals.
The primary product types of microwave ovens include grill, solo, and convection. Grill microwaves feature radiant heating elements on top, ideal for grilling or roasting, though it may result in a combination of raw and burnt areas due to the microwave's heating pattern. Microwave ovens find applications in both commercial and household settings. Additionally, microwave ovens are categorized based on their design, with options including countertop or built-in models. These appliances are distributed through various channels, including specialty stores, supermarkets/hypermarkets, online sales, and other distribution methods.Asia-Pacific was the largest region in the microwave ovens market in 2025. Western Europe was the second-largest region in the microwave ovens market. The regions covered in the microwave ovens market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the microwave ovens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The microwave ovens market consists of sales of convection microwave ovens, grill microwave ovens, and solo microwave ovens. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
Executive Summary
Microwave Ovens Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses microwave ovens market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for microwave ovens? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The microwave ovens market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Product: Grill; Solo; Convection2) By Structure: Counter Top; Built-In
3) By Distribution Channel: Specialty Stores; Supermarkets/Hypermarkets; Online Channel; Other Distribution Channels
4) By Application: Commercial; Household
Subsegments:
1) By Grill: Solo Grill; Convection Grill2) By Solo: Basic Solo Microwave; Advanced Solo Microwave
3) By Convection: Countertop Convection Microwave; Built-in Convection Microwave
Companies Mentioned: Sharp Corporation; LG Electronics Inc; Electrolux AB; Panasonic Corporation; Samsung Electronics; Dongbu Daewoo Electronics; Whirlpool Corporation; SMEG; Haier Group Corporation; Galanz Enterprise Group; Bosch; GE Appliances; Midea Group; IFB Industries Ltd.; Toshiba Corporation; Black & Decker; Gorenje Group; Hitachi; Indesit Company; Alto-Shaam Inc.; Hoover Limited; Cuisinart; KitchenAid; Ali Group; Kenwood Limited; Hamilton Beach Brands; Morphy Richards; Russell Hobbs
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Microwave Ovens market report include:- Sharp Corporation
- LG Electronics Inc
- Electrolux AB
- Panasonic Corporation
- Samsung Electronics
- Dongbu Daewoo Electronics
- Whirlpool Corporation
- SMEG
- Haier Group Corporation
- Galanz Enterprise Group
- Bosch
- GE Appliances
- Midea Group
- IFB Industries Ltd.
- Toshiba Corporation
- Black & Decker
- Gorenje Group
- Hitachi
- Indesit Company
- Alto-Shaam Inc.
- Hoover Limited
- Cuisinart
- KitchenAid
- Ali Group
- Kenwood Limited
- Hamilton Beach Brands
- Morphy Richards
- Russell Hobbs
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 13.57 Billion |
| Forecasted Market Value ( USD | $ 15.77 Billion |
| Compound Annual Growth Rate | 3.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 29 |


