IPTV Market Report 2026

The iptv market size has grown rapidly in recent years. It will grow from $189.25 billion in 2025 to $221.62 billion in 2026 at a compound annual growth rate (CAGR) of 17.1%. The growth in the historic period can be attributed to early broadband adoption, growth of digital content libraries, increasing consumer demand for hd content, expansion of cable alternatives, initial deployment of middleware platforms.

The iptv market size is expected to see rapid growth in the next few years. It will grow to $421.53 billion in 2030 at a compound annual growth rate (CAGR) of 17.4%. The growth in the forecast period can be attributed to rise of 5g networks, integration of ai-powered content recommendation, adoption of cloud-based iptv solutions, increasing interactive service offerings, growth of smart home and connected devices. Major trends in the forecast period include iptv personalization and recommendation engines, growth of multi-screen and multi-device streaming, expansion of managed service provider networks, integration of interactive features (voting, quizzes, chats), adoption of edge computing for low-latency streaming.

The increasing popularity of video-on-demand (VoD) services is anticipated to drive the expansion of the internet protocol television (IPTV) market in the coming years. Video-on-demand (VoD) is a function of IPTV that enables users to choose and watch videos from a catalog of available content, delivered via real-time streaming protocols. The surge in VoD demand has led to higher adoption of smart TVs and connected devices. IPTV facilitates entertainment consumption by providing on-demand access to movies, shows, and other video content, improving the user experience and offering flexibility in viewing schedules. For example, in April 2023, a press release by Netflix Inc., a US-based streaming media company, reported that Netflix had 223 million paying subscribers in the fourth quarter of 2022, which grew to 231 million in the first three months of 2023. Thus, the rising preference for video-on-demand services is fueling the growth of the IPTV market.

Major companies operating in the IPTV market are focusing on creating innovative solutions such as personalized content recommendations to boost user engagement and enhance viewing experiences. Personalized content recommendations involve suggesting TV shows, movies, or videos based on a viewer’s preferences and viewing habits. For example, in March 2025, Bharti Airtel Limited, an India-based telecommunications company, introduced IPTV services across 2,000 cities in India to offer a unified platform for live TV, on-demand streaming, and broadband connectivity. The service incorporates major OTT apps like Netflix, Amazon Prime Video, and Disney+ Hotstar along with hundreds of TV channels, allowing subscribers to access all content through a single interface. This initiative aims to improve home entertainment experiences, drive broadband adoption, and strengthen Airtel’s position in the digital content and connected homes market.

In March 2023, Pavlov Media, a US-based internet service provider, acquired Singularity for an undisclosed amount. This acquisition is part of Pavlov Media's strategy to enhance its IPTV offerings by integrating advanced video technology and improving content delivery. Singularity is a US-based company specializing in IPTV software solutions.

Major companies operating in the iptv market are Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Happiest Minds Technologies Limited, RapidValue Solutions Limited, Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE.

Asia-Pacific was the largest region in the IPTV market in 2025. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the iptv market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the iptv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The internet protocol television market includes revenues earned by entities by providing services such as transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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