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Plant-Based Dairy in Portugal

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    Report

  • 16 Pages
  • August 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 5738979
Value sales of plant-based dairy in Portugal increased in 2025, with the category posting double-digit growth in current terms. Plant-based milk has become firmly integrated into Portuguese consumer habits, with oat milk leading growth among the available varieties. New brands continue to enter the market through exclusive retail agreements.

The Plant-based Dairy in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Plant-based Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong double-digit growth driven by oat milk and expanding availability
  • Private label growth and strong branding define the competitive landscape
  • Supermarkets remain the primary sales channel for plant-based dairy
PROSPECTS AND OPPORTUNITIES
  • Steady growth driven by innovation and category expansion
  • Protein enrichment and barista formats enhance consumer appeal
  • Sustainability and younger consumers fuel long-term growth
CATEGORY DATA
  • Table 1 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 3 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 6 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN PORTUGAL
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 9 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources