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Plant-Based Dairy in Japan

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    Report

  • 16 Pages
  • August 2025
  • Region: Japan
  • Euromonitor International
  • ID: 5738991
Retail value sales of plant-based dairy are set to rise in current terms in Japan in 2025. This is largely owing to a recovery in the sales of soy drinks, the largest category in plant-based dairy, which accounts for more than 90% of overall category retail volume sales. The soy drinks market reached record high sales in both retail value and volume terms in 2020 but has since been in decline due to factors such as price hikes leading to reduced consumer purchases.

The Plant-based Dairy in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Plant-based Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Industry-wide efforts to boost demand continue to benefit the category
  • Kikkoman Soy Foods Co Ltd extends lead
  • Convenience key to choice of store
PROSPECTS AND OPPORTUNITIES
  • Healthy image of plant-based dairy and affordable price of soy drinks to benefit category sales
  • Products with functional benefits emerging
  • Compatible with rising eco-awareness
CATEGORY DATA
  • Table 1 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 3 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 6 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 9 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources