Plant-Based Dairy in Italy

Retail value sales of plant-based dairy in Italy increased by 6% in current terms in 2025, reaching EUR496 million, continuing the positive trend evident in this category for years. The primary drivers behind this expansion include evolving eating habits among Italian consumers, who are increasingly embracing flexible models such as flexitarianism.

The Plant-based Dairy in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Plant-based Dairy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.