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Italy Honey Market, By Type, By Type, By Pack Size, By Packaging, By Application, By Distribution Channel, Estimation & Forecast, 2017-2030

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  • 137 Pages
  • December 2022
  • Region: Italy
  • Astute Analytica
  • ID: 5739174

Italy honey market is projected to grow at a CAGR of 6.3% during the forecast period 2017-2028

Italy honey market held a market value of USD 98.86 million in 2021 and is likely to reach USD 169.09 million by the year 2030. The market is anticipated to register a CAGR of 6.3% during the forecast period. The market registered a volume of 20.64 thousand tons in 2021, with a growth rate of 4.2% over the forecast period.

In response to the growing demand for convenience and a healthy diet, a range of commodities in unique shapes, flavours, colours, and packaging have evolved. Due to the high demand for organic honey, suppliers have been motivated to launch products that would increase consumer awareness of their brands. Businesses can introduce novel organic honey goods owing to innovation and the use of fresh business strategies. The introduction of products in varied packaging and flavours will have a significant impact on the growth of the organic honey industry in the near future.

The rising prevalence of chronic diseases like diabetes, heart disease, and cancer is one of the main factors favouring the industry. A successful expansion strategy for businesses is also being made available by the increased demand for products that boost immunity and overall health. Due to the growing usage of honey in natural medicines, the nation's honey sales are increasing.

The players are focusing on joint ventures to sustain their positions in the market. For instance, one of the biggest European producers of organic foods, Narayan Foods, is getting ready to introduce the first plant-based honey in a few European nations early in 2023. The first honey substitute to reach the EU market without using concentrated syrup or processed syrup is Narayan's honey, which nevertheless creates honey's taste and texture. The award-winning Californian food technology company MeliBio, in collaboration with Narayan Foods, has created the bee-free honey. Thus, such moves drive the market growth.

Growth Influencers:

Growing consumer preference for natural and healthy alternatives.

Due to the increased popularity of honey sweeteners and the expanding population, the top market players have a sizable probability of expanding. Several large companies are introducing vegan honey. Due to consumers' growing interest in health and wellness and their quest for better-for-you products, the food, beverage, and supplement industries have seen significant innovation. These companies offer novel natural products. Because they are antibacterial and antioxidant, natural sweeteners are a fantastic choice for consumers. In addition, the product's high affordability and prolonged shelf life are two important elements that favourably affect market growth.

Anti-bacterial, anti-microbial and anti-inflammatory properties of honey.

The most important nutrients in honey are the fructose and glucose monosaccharides that are found there. Honey has a substantial impact on wound healing as an antioxidant, anti-inflammatory, and anti-bacterial agent and encourages the adherence of skin grafts. The value of honey has been recognised in the scientific literature, and there is compelling evidence to support its antibacterial and antioxidant properties, ability to stop coughs, ability to encourage fertility, and ability to heal wounds.

Segments Overview:

The Italy honey market is segmented into product, type pack size, packaging, application, and distribution channel.

By Product

  • Natural/Organic
  • Processed
The processed segment held the highest market share of more than 55% in 2021.

By Type

  • Acacia
  • Sidr
  • Orange Blossom
  • Ajwain
  • Clover
  • Others
The acacia segment held the highest market share with largest CAGR of 4.6% over the forecast period.

By Pack Size

  • 200-250 gm
  • 500 gm
  • 1000 gm and above
The 200-250 gm segment is expected to reach USD 101.46 million during 2030.

By Packaging

  • Glass Jar
  • Bottle
  • Tub
  • Tube
The glass jar segment is estimated to hold the highest CAGR close to 4% during forecast period.

By Application

  • Food and Beverage
  • Personal Care & Cosmetics
  • Pharmaceuticals
  • Others
The food and beverage segment dominates the market with more than 62% of market share.

By Distribution Channel

  • Online
  • Offline
  • Hypermarkets & Supermarkets
  • Convenience Stores
The offline segment is expected to grow with highest share of more than 60%.

Competitive Landscape

The key players in the market include Api Brescia Societa' Cooperativa, Apicoltura Bonetti, Apicoltura Mieldoro, Azienda Agraria Bevilacqua, Azienda Agricola Bio Bonizio, Barkman Honey LLC, Capilano Honey Ltd., Dabur India Ltd, Fiorillo SRL, Martin Miele, Nanako Goods, Nicolas srl, Podere Castello Di Uzzano, Conapi, and others. The top four players hold around 58% of the market share. Top players are investing in strategic activities to gain a competitive edge. Italian business Gruppo Eurovo launched its first batch of honey under the le Naturelle brand in November 2022. This accomplishment is the outcome of a re-population initiative for apiaries that was started last spring and was carried out on the company's own farms. Around 15 million bees have found a safe place to procreate as a result of the installation of up to 420 hives. The first harvest of la Naturelle honey in the acacia and millefiori kinds came in September 2021.

The Italy honey market report provides insights on the below pointers:

  • Market Penetration: Provides comprehensive information on the market offered by the prominent players
  • Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
  • Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
  • Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the Italy honey market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players
  • Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
  • Pricing Analysis: Pricing analysis of various components used in the manufacturing of honey
  • Manufacturing cost analysis: cost-share of various components in honey, cost analysis of honey
  • Traditional and Modern Uses of Natural Honey in Human Diseases
  • Biological activities of Honey
  • Overview of Apiculture in USA
  • Policy and Regulatory Landscape
  • Major honey projects and initiatives
  • Voice of Customers

By Packaging

By Purchasing Source

By Flavor

By Consumption Frequency

By Key Purchasing Criteria

  • Strategic Recommendations (Analyst’s comment)
  • Market Attractiveness

By Product Type

By Type

By Pack Size

By Packaging

By Application

By Distribution Channel

The Italy honey market report answers questions such as:

  • What is the market size and forecast of the Italy honey market?
  • What are the inhibiting factors and impact of COVID-19 on the Italy honey market during the assessment period?
  • Which are the products/segments/applications/areas to invest in over the assessment period in the Italy honey market?
  • What is the competitive strategic window for opportunities in the Italy honey market?
  • What are the technology trends and regulatory frameworks in the Italy honey market?
  • What is the market share of the leading players in the Italy honey market?
  • What modes and strategic moves are considered favorable for entering the Italy honey market?

Table of Contents

Chapter 1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

Chapter 2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Sources
2.2. Quantitative Research
2.2.1. Primary & Secondary Sources
2.3. Breakdown of Primary Research Respondents, By Region
2.4. Assumption for the Study
2.5. Market Size Estimation
2.6. Data Triangulation

Chapter 3. Executive Summary: Italy Honey Market

Chapter 4. Italy Honey Market Overview
4.1. Industry Value Chain Analysis
4.1.1. Material Provider
4.1.2. Manufacturer
4.1.3. Distributer
4.1.4. End User
4.2. Industry Outlook
4.2.1. Voice of Customers
4.2.2. Traditional and Modern Uses of Natural Honey in Human Diseases
4.3. Porter's Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of Substitutes
4.3.4. Threat of New Entrants
4.3.5. Degree of Competition
4.4. Market Dynamics and Trends
4.4.1. Growth Drivers
4.4.2. Restraints
4.4.3. Challenges
4.4.4. Key Trends
4.5. Covid-19 Impact Assessment on Market Growth Trend
4.6. Market Growth and Outlook
4.6.1. Market Revenue Estimates and Forecast (US$ Mn), 2017 - 2030
4.6.2. Market Volume Estimates and Forecast (000’ Tons), 2017 - 2030
4.6.3. Pricing Analysis
4.7. Competition Dashboard
4.7.1. Market Concentration Rate
4.7.2. Company Market Share Analysis (Value %), 2021
4.7.3. Competitor Mapping
4.8 Key Takeaways - Strategic Recommendations (Analyst’s comment)

Chapter 5. Italy Honey Market, By Product
5.1. Key Insights
5.1.1. Market Attractiveness Analysis
5.1.2. Opportunity Growth Share
5.1.3. Impact Analysis - Market Dynamics
5.2. Market Size and Forecast, 2017 - 2030 (US$ Mn and 000’ Tons)
5.2.1. Natural/Organic
5.2.2. Processed

Chapter 6. Italy Honey Market, By Type
6.1. Key Insights
6.1.1. Market Attractiveness Analysis
6.1.2. Opportunity Growth Share
6.1.3. Impact Analysis - Market Dynamics
6.2. Market Size and Forecast, 2017 - 2030 (US$ Mn and 000’ Tons)
6.3. By Product type cross with Type (US$ Mn and 000’ Tons)
6.2.1. Acacia
6.2.2. Sidr
6.2.3. Orange Blossom
6.2.4. Ajwain
6.2.5. Clover
6.2.6. Others

Chapter 7. Italy Honey Market, By Pack Size
7.1. Key Insights
7.1.1. Market Attractiveness Analysis
7.1.2. Opportunity Growth Share
7.1.3. Impact Analysis - Market Dynamics
7.2. Market Size and Forecast, 2017 - 2030 (US$ Mn and 000’ Tons)
7.3. By Product type cross with Pack Size (US$ Mn and 000’ Tons)
7.3.1. 500 gm
7.3.2. 1000 gm and above
7.3.3. 200-250 gm

Chapter 8. Italy Honey Market, By Packaging
8.1. Key Insights
8.1.1. Market Attractiveness Analysis
8.1.2. Opportunity Growth Share
8.1.3. Impact Analysis - Market Dynamics
8.2. Market Size and Forecast, 2017 - 2030 (US$ Mn and 000’ Tons)
8.3. By Product type cross with Packaging (US$ Mn and 000’ Tons)
8.3.1. Glass Jar
8.3.2. Bottle
8.3.3. Tub
8.3.4. Tube

Chapter 9. Italy Honey Market, By Application
9.1. Key Insights
9.1.1. Market Attractiveness Analysis
9.1.2. Opportunity Growth Share
9.1.3. Impact Analysis - Market Dynamics
9.2. Market Size and Forecast, 2017 - 2030 (US$ Mn and 000’ Tons)
9.3. By Product type cross with Application (US$ Mn and 000’ Tons)
9.3.1. Food and Beverage
9.3.2. Personal Care & Cosmetics
9.3.3. Pharmaceuticals
9.3.4. Others

Chapter 10. Italy Honey Market, By Distribution Channel
10.1. Key Insights
10.1.1. Market Attractiveness Analysis
10.1.2. Opportunity Growth Share
10.1.3. Impact Analysis - Market Dynamics
10.2. Market Size and Forecast, 2017 - 2030 (US$ Mn and 000’ Tons)
10.3. By Product type cross with Distribution Channel (US$ Mn and 000’ Tons)
10.3.1. Online
10.3.2. Hypermarkets & Supermarkets
10.3.3. Convenience Stores

Chapter 11. Company Profile (Company Overview, Sales Composition Ratio, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
11.14. CONAPI
11.15. Other Prominent Players

Executive Summary

Due to the growing demand for natural sweeteners with honey's anti-bacterial, anti-microbial, and anti-inflammatory characteristics, the honey industry in Italy is predicted to expand significantly over the forecasted period. Additionally, the market is expanding due to the rising trend of consumers favouring natural and healthier options. However, the market expansion is being hampered by the rising level of honey adulteration. Furthermore, attractive prospects will soon arise due to the high export value of honey in Italy. By 2030, the market is expected to reach USD 169.09 million. The major market participants also actively participate in strategic alliances, product development, launches, and mergers and acquisitions. Based on the product, type, pack size, packaging, application, and distribution channel, the market is divided into segments.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Api Brescia Societa' Cooperativa
  • Apicoltura Bonetti
  • Apicoltura Mieldoro
  • Azienda Agraria Bevilacqua
  • Azienda Agricola Bio Bonizio
  • Barkman Honey LLC
  • Capilano Honey Ltd.
  • Dabur India Ltd
  • Fiorillo SRL
  • Martin Miele
  • Nanako Goods
  • Nicolas srl
  • Podere Castello Di Uzzano
  • Conapi

Table Information