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Global Cloud Advertising Market 2023-2027

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    Report

  • 172 Pages
  • February 2023
  • Region: Global
  • TechNavio
  • ID: 5739869
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The publisher has been monitoring the cloud advertising market and is forecast to grow by $296.12 bn during 2022-2027, accelerating at a CAGR of 19.85% during the forecast period. Our report on the cloud advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and growing internet penetration and digital advertising.

The publisher's cloud advertising market is segmented as below:

By End-user

  • Retail
  • Media and entertainment
  • IT and telecom
  • BFSI
  • Others

By Deployment

  • Private
  • Public
  • Hybrid

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the shifting trend from traditional to online advertising as one of the prime reasons driving the cloud advertising market growth during the next few years. Also, the growing impact of social media platforms and growing technological advancements and partnerships will lead to sizable demand in the market.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the cloud advertising market covers the following areas:
  • Cloud advertising market sizing
  • Cloud advertising market forecast
  • Cloud advertising market industry analysis
The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cloud advertising market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Kubient Inc., Marin Software Inc., MediaMath Inc., Nielsen Holdings Plc, Oracle Corp., Pegasystems Inc., Salesforce.com Inc., SAP SE, and Sitecore Holding II AS. Also, the cloud advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The publisher's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
  • Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global cloud advertising market 2017 - 2021
  • Exhibit 18: Historic Market Size - Data Table on Global cloud advertising market 2017 - 2021 ($ billion)
4.2 End user Segment Analysis 2017 - 2021
  • Exhibit 19: Historic Market Size - End user Segment 2017 - 2021 ($ billion)
4.3 Deployment Segment Analysis 2017 - 2021
  • Exhibit 20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
  • Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
  • Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
6.1 Market segments
  • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
6.2 Comparison by End-user
  • Exhibit 32: Chart on Comparison by End-user
  • Exhibit 33: Data Table on Comparison by End-user
6.3 Retail - Market size and forecast 2022-2027
  • Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
6.4 Media and entertainment - Market size and forecast 2022-2027
  • Exhibit 38: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 39: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 40: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
6.5 IT and telecom - Market size and forecast 2022-2027
  • Exhibit 42: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 43: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 44: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
  • Exhibit 45: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
6.6 BFSI - Market size and forecast 2022-2027
  • Exhibit 46: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 47: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 48: Chart on BFSI - Year-over-year growth 2022-2027 (%)
  • Exhibit 49: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
6.7 Others - Market size and forecast 2022-2027
  • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by End-user
  • Exhibit 54: Market opportunity by End-user ($ billion)
7 Market Segmentation by Deployment
7.1 Market segments
  • Exhibit 55: Chart on Deployment - Market share 2022-2027 (%)
  • Exhibit 56: Data Table on Deployment - Market share 2022-2027 (%)
7.2 Comparison by Deployment
  • Exhibit 57: Chart on Comparison by Deployment
  • Exhibit 58: Data Table on Comparison by Deployment
7.3 Private - Market size and forecast 2022-2027
  • Exhibit 59: Chart on Private - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 60: Data Table on Private - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 61: Chart on Private - Year-over-year growth 2022-2027 (%)
  • Exhibit 62: Data Table on Private - Year-over-year growth 2022-2027 (%)
7.4 Public - Market size and forecast 2022-2027
  • Exhibit 63: Chart on Public - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 64: Data Table on Public - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 65: Chart on Public - Year-over-year growth 2022-2027 (%)
  • Exhibit 66: Data Table on Public - Year-over-year growth 2022-2027 (%)
7.5 Hybrid - Market size and forecast 2022-2027
  • Exhibit 67: Chart on Hybrid - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 68: Data Table on Hybrid - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 69: Chart on Hybrid - Year-over-year growth 2022-2027 (%)
  • Exhibit 70: Data Table on Hybrid - Year-over-year growth 2022-2027 (%)
7.6 Market opportunity by Deployment
  • Exhibit 71: Market opportunity by Deployment ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
  • Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
  • Exhibit 73: Chart on Market share By Geographical Landscape 2022-2027 (%)
  • Exhibit 74: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
  • Exhibit 75: Chart on Geographic comparison
  • Exhibit 76: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
  • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
  • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
  • Exhibit 85: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 86: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 87: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 88: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa - Market size and forecast 2022-2027
  • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.7 South America - Market size and forecast 2022-2027
  • Exhibit 93: Chart on South America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 94: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 95: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 96: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
  • Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
  • Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 UK - Market size and forecast 2022-2027
  • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
  • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
  • Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
  • Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 India - Market size and forecast 2022-2027
  • Exhibit 113: Chart on India - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 114: Data Table on India - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 115: Chart on India - Year-over-year growth 2022-2027 (%)
  • Exhibit 116: Data Table on India - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
  • Exhibit 117: Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
  • Exhibit 118: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
  • Exhibit 119: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
  • Exhibit 120: Overview on factors of disruption
11.4 Industry risks
  • Exhibit 121: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
  • Exhibit 122: Vendors covered
12.2 Market positioning of vendors
  • Exhibit 123: Matrix on vendor position and classification
12.3 Acquia Inc.
  • Exhibit 124: Acquia Inc. - Overview
  • Exhibit 125: Acquia Inc. - Product/Service
  • Exhibit 126: Acquia Inc. - Key news
  • Exhibit 127: Acquia Inc. - Key offerings
12.4 Adobe Inc.
  • Exhibit 128: Adobe Inc. - Overview
  • Exhibit 129: Adobe Inc. - Business segments
  • Exhibit 130: Adobe Inc. - Key offerings
  • Exhibit 131: Adobe Inc. - Segment focus
12.5 Alphabet Inc.
  • Exhibit 132: Alphabet Inc. - Overview
  • Exhibit 133: Alphabet Inc. - Business segments
  • Exhibit 134: Alphabet Inc. - Key news
  • Exhibit 135: Alphabet Inc. - Key offerings
  • Exhibit 136: Alphabet Inc. - Segment focus
12.6 Demandbase Inc.
  • Exhibit 137: Demandbase Inc. - Overview
  • Exhibit 138: Demandbase Inc. - Product/Service
  • Exhibit 139: Demandbase Inc. - Key news
  • Exhibit 140: Demandbase Inc. - Key offerings
12.7 Experian Plc
  • Exhibit 141: Experian Plc - Overview
  • Exhibit 142: Experian Plc - Business segments
  • Exhibit 143: Experian Plc - Key news
  • Exhibit 144: Experian Plc - Key offerings
  • Exhibit 145: Experian Plc - Segment focus
12.8 Fair Isaac Corp.
  • Exhibit 146: Fair Isaac Corp. - Overview
  • Exhibit 147: Fair Isaac Corp. - Business segments
  • Exhibit 148: Fair Isaac Corp. - Key news
  • Exhibit 149: Fair Isaac Corp. - Key offerings
  • Exhibit 150: Fair Isaac Corp. - Segment focus
12.9 HubSpot Inc.
  • Exhibit 151: HubSpot Inc. - Overview
  • Exhibit 152: HubSpot Inc. - Product/Service
  • Exhibit 153: HubSpot Inc. - Key offerings
12.10 Imagine Communications Corp.
  • Exhibit 154: Imagine Communications Corp. - Overview
  • Exhibit 155: Imagine Communications Corp. - Product/Service
  • Exhibit 156: Imagine Communications Corp. - Key offerings
12.11 International Business Machines Corp.
  • Exhibit 157: International Business Machines Corp. - Overview
  • Exhibit 158: International Business Machines Corp. - Business segments
  • Exhibit 159: International Business Machines Corp. - Key offerings
  • Exhibit 160: International Business Machines Corp. - Segment focus
12.12 Kubient Inc.
  • Exhibit 161: Kubient Inc. - Overview
  • Exhibit 162: Kubient Inc. - Product/Service
  • Exhibit 163: Kubient Inc. - Key offerings
12.13 Marin Software Inc.
  • Exhibit 164: Marin Software Inc. - Overview
  • Exhibit 165: Marin Software Inc. - Product/Service
  • Exhibit 166: Marin Software Inc. - Key offerings
12.14 Oracle Corp.
  • Exhibit 167: Oracle Corp. - Overview
  • Exhibit 168: Oracle Corp. - Business segments
  • Exhibit 169: Oracle Corp. - Key news
  • Exhibit 170: Oracle Corp. - Key offerings
  • Exhibit 171: Oracle Corp. - Segment focus
12.15 Pegasystems Inc.
  • Exhibit 172: Pegasystems Inc. - Overview
  • Exhibit 173: Pegasystems Inc. - Product/Service
  • Exhibit 174: Pegasystems Inc. - Key news
  • Exhibit 175: Pegasystems Inc. - Key offerings
12.16 Salesforce.com Inc.
  • Exhibit 176: Salesforce.com Inc. - Overview
  • Exhibit 177: Salesforce.com Inc. - Product/Service
  • Exhibit 178: Salesforce.com Inc. - Key news
  • Exhibit 179: Salesforce.com Inc. - Key offerings
12.17 SAP SE
  • Exhibit 180: SAP SE - Overview
  • Exhibit 181: SAP SE - Business segments
  • Exhibit 182: SAP SE - Key news
  • Exhibit 183: SAP SE - Key offerings
  • Exhibit 184: SAP SE - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
  • Exhibit 185: Inclusions checklist
  • Exhibit 186: Exclusions checklist
13.3 Currency conversion rates for US$
  • Exhibit 187: Currency conversion rates for US$
13.4 Research methodology
  • Exhibit 188: Research methodology
  • Exhibit 189: Validation techniques employed for market sizing
  • Exhibit 190: Information sources
13.5 List of abbreviations
  • Exhibit 191: List of abbreviations
Exhibit:
Exhibit 1: Executive Summary - Chart on Market Overview
Exhibit 2: Executive Summary - Data Table on Market Overview
Exhibit 3: Executive Summary - Chart on Global Market Characteristics
Exhibit 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 7: Executive Summary - Chart on Incremental Growth
Exhibit 8: Executive Summary - Data Table on Incremental Growth
Exhibit 9: Executive Summary - Chart on Vendor Market Positioning
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
Exhibit 12: Offerings of vendors included in the market definition
Exhibit 13: Market segments
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 18: Historic Market Size - Data Table on Global cloud advertising market 2017 - 2021 ($ billion)
Exhibit 19: Historic Market Size - End user Segment 2017 - 2021 ($ billion)
Exhibit 20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 38: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 42: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
Exhibit 46: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on BFSI - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibit 54: Market opportunity by End-user ($ billion)
Exhibit 55: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 56: Data Table on Deployment - Market share 2022-2027 (%)
Exhibit 57: Chart on Comparison by Deployment
Exhibit 58: Data Table on Comparison by Deployment
Exhibit 59: Chart on Private - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on Private - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on Private - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Private - Year-over-year growth 2022-2027 (%)
Exhibit 63: Chart on Public - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Data Table on Public - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Chart on Public - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on Public - Year-over-year growth 2022-2027 (%)
Exhibit 67: Chart on Hybrid - Market size and forecast 2022-2027 ($ billion)
Exhibit 68: Data Table on Hybrid - Market size and forecast 2022-2027 ($ billion)
Exhibit 69: Chart on Hybrid - Year-over-year growth 2022-2027 (%)
Exhibit 70: Data Table on Hybrid - Year-over-year growth 2022-2027 (%)
Exhibit 71: Market opportunity by Deployment ($ billion)
Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 73: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 74: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 75: Chart on Geographic comparison
Exhibit 76: Data Table on Geographic comparison
Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 85: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 93: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 113: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 114: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 115: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 116: Data Table on India - Year-over-year growth 2022-2027 (%)
Exhibit 117: Market opportunity By Geographical Landscape ($ billion)
Exhibit 118: Impact of drivers and challenges in 2022 and 2027
Exhibit 119: Overview on Criticality of inputs and Factors of differentiation
Exhibit 120: Overview on factors of disruption
Exhibit 121: Impact of key risks on business
Exhibit 122: Vendors covered
Exhibit 123: Matrix on vendor position and classification
Exhibit 124: Acquia Inc. - Overview
Exhibit 125: Acquia Inc. - Product/Service
Exhibit 126: Acquia Inc. - Key news
Exhibit 127: Acquia Inc. - Key offerings
Exhibit 128: Adobe Inc. - Overview
Exhibit 129: Adobe Inc. - Business segments
Exhibit 130: Adobe Inc. - Key offerings
Exhibit 131: Adobe Inc. - Segment focus
Exhibit 132: Alphabet Inc. - Overview
Exhibit 133: Alphabet Inc. - Business segments
Exhibit 134: Alphabet Inc. - Key news
Exhibit 135: Alphabet Inc. - Key offerings
Exhibit 136: Alphabet Inc. - Segment focus
Exhibit 137: Demandbase Inc. - Overview
Exhibit 138: Demandbase Inc. - Product/Service
Exhibit 139: Demandbase Inc. - Key news
Exhibit 140: Demandbase Inc. - Key offerings
Exhibit 141: Experian Plc - Overview
Exhibit 142: Experian Plc - Business segments
Exhibit 143: Experian Plc - Key news
Exhibit 144: Experian Plc - Key offerings
Exhibit 145: Experian Plc - Segment focus
Exhibit 146: Fair Isaac Corp. - Overview
Exhibit 147: Fair Isaac Corp. - Business segments
Exhibit 148: Fair Isaac Corp. - Key news
Exhibit 149: Fair Isaac Corp. - Key offerings
Exhibit 150: Fair Isaac Corp. - Segment focus
Exhibit 151: HubSpot Inc. - Overview
Exhibit 152: HubSpot Inc. - Product/Service
Exhibit 153: HubSpot Inc. - Key offerings
Exhibit 154: Imagine Communications Corp. - Overview
Exhibit 155: Imagine Communications Corp. - Product/Service
Exhibit 156: Imagine Communications Corp. - Key offerings
Exhibit 157: International Business Machines Corp. - Overview
Exhibit 158: International Business Machines Corp. - Business segments
Exhibit 159: International Business Machines Corp. - Key offerings
Exhibit 160: International Business Machines Corp. - Segment focus
Exhibit 161: Kubient Inc. - Overview
Exhibit 162: Kubient Inc. - Product/Service
Exhibit 163: Kubient Inc. - Key offerings
Exhibit 164: Marin Software Inc. - Overview
Exhibit 165: Marin Software Inc. - Product/Service
Exhibit 166: Marin Software Inc. - Key offerings
Exhibit 167: Oracle Corp. - Overview
Exhibit 168: Oracle Corp. - Business segments
Exhibit 169: Oracle Corp. - Key news
Exhibit 170: Oracle Corp. - Key offerings
Exhibit 171: Oracle Corp. - Segment focus
Exhibit 172: Pegasystems Inc. - Overview
Exhibit 173: Pegasystems Inc. - Product/Service
Exhibit 174: Pegasystems Inc. - Key news
Exhibit 175: Pegasystems Inc. - Key offerings
Exhibit 176: Salesforce.com Inc. - Overview
Exhibit 177: Salesforce.com Inc. - Product/Service
Exhibit 178: Salesforce.com Inc. - Key news
Exhibit 179: Salesforce.com Inc. - Key offerings
Exhibit 180: SAP SE - Overview
Exhibit 181: SAP SE - Business segments
Exhibit 182: SAP SE - Key news
Exhibit 183: SAP SE - Key offerings
Exhibit 184: SAP SE - Segment focus
Exhibit 185: Inclusions checklist
Exhibit 186: Exclusions checklist
Exhibit 187: Currency conversion rates for US$
Exhibit 188: Research methodology
Exhibit 189: Validation techniques employed for market sizing
Exhibit 190: Information sources
Exhibit 191: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global cloud advertising market: Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Kubient Inc., Marin Software Inc., MediaMath Inc., Nielsen Holdings Plc, Oracle Corp., Pegasystems Inc., Salesforce.com Inc., SAP SE, and Sitecore Holding II AS.

Commenting on the report, an analyst from the researcher said: 'The latest trend gaining momentum in the market is shifting trend from traditional to online advertising.'

According to the report, one of the major drivers for this market is the increasing adoption of cloud services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Acquia Inc.
  • Adobe Inc.
  • Alphabet Inc.
  • CM Group
  • Demandbase Inc.
  • Experian Plc
  • Fair Isaac Corp.
  • HubSpot Inc.
  • Imagine Communications Corp.
  • InMobi Pte. Ltd.
  • International Business Machines Corp.
  • Kubient Inc.
  • Marin Software Inc.
  • MediaMath Inc.
  • Nielsen Holdings Plc
  • Oracle Corp.
  • Pegasystems Inc.
  • Salesforce.com Inc.
  • SAP SE
  • Sitecore Holding II AS