Beauty and Personal Care Surfactants Market Report 2026

The beauty and personal care surfactants market size has grown strongly in recent years. It will grow from $11.69 billion in 2025 to $12.36 billion in 2026 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to growth of personal care product consumption, rising awareness of skin-friendly ingredients, expansion of cosmetic manufacturing, increasing use of surfactants in cleansing products, availability of synthetic surfactant formulations.

The beauty and personal care surfactants market size is expected to see strong growth in the next few years. It will grow to $15.45 billion in 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to increasing preference for bio-based surfactants, rising demand for clean-label cosmetics, expansion of premium beauty brands, growing regulatory scrutiny on cosmetic ingredients, increasing innovation in surfactant chemistry. Major trends in the forecast period include growing adoption of mild and sulfate-free surfactants, rising demand for bio-based surfactant ingredients, expansion of multifunctional cosmetic formulations, increasing use in premium skin care products, enhanced focus on skin compatibility.

The growing demand from the hair care industry is expected to drive the growth of the beauty and personal care surfactants market going forward. Hair care encompasses a range of practices and products used to maintain the health, cleanliness, and appearance of hair. Beauty and personal care products address various hair concerns while enhancing protection, overall health, and appearance. For example, in September 2024, Power Your Curls, a UAE-based online retailer of curly hair products, reported that individuals spend approximately 21.8% of their beauty budget on hair care, representing a market valued at US$93.74 billion and projected to reach $121.08 billion by 2023. Therefore, rising demand from the hair care sector is fueling the beauty and personal care surfactants market.

Key companies in the beauty and personal care surfactants market are focusing on advanced solutions, such as bio-based co-surfactants, to replace traditional petrochemical-based surfactants. Bio-based co-surfactants are sustainable ingredients derived from renewable sources that reduce environmental impact by conserving resources, lowering pollution, and supporting ecological balance. For instance, in April 2024, Nouryon, a Netherlands-based specialty chemicals company, launched the Structure® M3 co-surfactant at the in-cosmetics Global event. This innovation offers a high-performance, biodegradable, and mild cleansing solution suitable for skin and hair care formulations without compromising efficacy. It delivers improved mildness, enhanced foaming, and formulation compatibility, enabling manufacturers to create sustainable personal care products with a reduced environmental footprint. Integrated with Nouryon’s broader portfolio of sustainable ingredients, Structure® M3 enhances formulation performance, simplifies product development, and supports eco-friendly, clean-label personal care standards.

In April 2024, Clariant AG, a Switzerland-based specialty chemicals company, acquired Lucas Meyer Cosmetics for an undisclosed amount. Through this acquisition, Clariant aims to strengthen its personal care and cosmetics portfolio, expand its global presence, and enhance its offerings of high-value ingredients for beauty formulations. Lucas Meyer Cosmetics, based in Canada, specializes in innovative cosmetic and personal care ingredients, including emulsifiers, functional surfactants, and active compounds for skin and hair care products.

Major companies operating in the beauty and personal care surfactants market are BASF SE, Akzo Nobel N.V., Kao Corporation, Stepan Company, Rhodia, Clariant AG, Evonik Industries AG, Croda International PLC, Huntsman International LLC, Solvay SA, Dow Inc., DuPont de Nemours Inc., Ashland Global Holdings Inc., Nouryon Holding B.V., Indorama Ventures Public Company Limited, Lonza Group AG, Galaxy Surfactants Limited, Lubrizol Corporation, Innospec Inc., Colonial Chemical Inc., Pilot Chemical Corp., Oxiteno S.A. Indústria e Comércio, KLK OLEO, Sasol Limited, Akema S.r.l., Jarchem Industries Inc., Vantage Specialty Ingredients Inc., Seppic S.A., Gattefossé SAS, Nikko Chemicals Co. Ltd.

Asia-Pacific was the largest region in the beauty and personal care surfactants market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty and personal care surfactants market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beauty and personal care surfactants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The beauty and personal care surfactants market consists of sales of emulsifiers, detergents and foaming agents. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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