Road Marking Materials Market Report 2026

The road marking materials market size has grown strongly in recent years. It will grow from $6.74 billion in 2025 to $7.28 billion in 2026 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to expansion of road infrastructure projects, increasing emphasis on traffic safety regulations, growth of urbanization and highway construction, rising adoption of standardized road markings, availability of advanced marking materials.

The road marking materials market size is expected to see strong growth in the next few years. It will grow to $9.74 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to increasing investments in smart transportation infrastructure, rising demand for high-performance markings for autonomous mobility, expansion of sustainable road construction practices, growing focus on low-maintenance materials, increasing use of intelligent traffic guidance systems. Major trends in the forecast period include increasing adoption of high-durability road marking materials, rising use of reflective and high-visibility markings, growing demand for eco-friendly water-based paints, expansion of thermoplastic road markings, enhanced focus on long-life traffic guidance solutions.

Increasing urbanization is expected to drive the growth of the road marking materials market going forward. Urbanization refers to the rising concentration of populations in cities and towns. It is generally linked with the expansion of urban infrastructure, city growth, and the development of urban lifestyles. Road marking materials play a crucial role in urbanization by managing traffic, improving safety, and supporting efficient mobility in expanding cities. Their significance goes beyond functionality, contributing to the overall quality of urban life. For example, in April 2023, data from the World Bank, a US-based international financial institution, indicated that about 4.4 billion people, or 56% of the global population, live in cities. By 2050, roughly 7 out of 10 people are expected to reside in urban areas, with the urban population projected to more than double from current levels. Therefore, the growing trend toward urban living is propelling the demand for road marking materials.

Key players in the road marking materials market are focusing on developing innovative products like UV-cured road markings to speed up application, minimize traffic disruption, and enhance long-term performance on busy roadways. UV-cured road markings are specialized pavement materials that harden instantly under ultraviolet light, offering quick usability, high durability, and lower environmental impact compared with traditional options. For instance, in July 2024, WJ Group, a UK-based road safety and marking solutions provider, introduced RapidLine. The product features instant curing, strong retro-reflectivity, and long-lasting durability through cold-applied, ultraviolet-cured technology. It also reduces material consumption, eliminates volatile organic compounds, and limits roadwork disruption, providing a more efficient and environmentally friendly solution for modern highway maintenance.

In February 2025, Geveko Markings, a Denmark-based road marking solutions provider, acquired Farby Maestria Polska Sp. z o.o. for an undisclosed amount. This acquisition aims to expand Geveko Markings’ presence in Eastern Europe and strengthen its position in core growth markets by integrating localized production capacity and enhancing service delivery to regional clients. Farby Maestria Polska Sp. z o.o., based in Poland, offers road marking paint products supported by production, distribution, and warehousing operations.

Major companies operating in the road marking materials market are The Sherwin-Williams Company, Minnesota Mining and Manufacturing Company (3M), Ennis Flint Inc., Evonik Industries AG, Geveko Marking UK Ltd., Hempel AS, Kelly Bros Ltd., Ozark Materials LLC, Sealmaster of Pennsylvania Inc., SWARCO Industries Inc., Automark Technologies Private Ltd., Asian Paints Ltd., Chemac Inc., DCC Lanino Road Safety Private Limited, Dow Chemical Company, Epoplex GmbH & Co. KG, Geveko Markings India Pvt. Ltd., Hitex International Group, Hi-Way Services Ltd., Kestrel Thermoplastics Limited, Crown Technology Inc., LANINO LLC, Liquid Plastics Limited, Nippon Paint (M) Sdn Bhd, Potters Industries LLC, RAE Products and Chemicals Corp., Roadmark Corporation, Viz Reflectives North America, Aximum SA, BASF SE, BASLER LACKE AG, BNKO Environmental Technology Co. Ltd., Dianal America Inc., Henkel Corp., Nitto Denko Corporation, PPG Industries Ltd.

Asia-Pacific was the largest region in the road marking materials market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the road marking materials market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the road marking materials market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The road marking materials market consists of sales of road marking materials, including thermoplastic marking, cold-applied plastic, and preformed adhesive tapes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.