Decorative Coatings Market Report 2026

The decorative coatings market size has grown strongly in recent years. It will grow from $90.01 billion in 2025 to $94.52 billion in 2026 at a compound annual growth rate (CAGR) of 5%. The growth in the historic period can be attributed to expansion of residential construction activities, growth in urban housing projects, rising consumer spending on home improvement, availability of diverse decorative coating formulations, increased use of architectural paints.

The decorative coatings market size is expected to see strong growth in the next few years. It will grow to $114.91 billion in 2030 at a compound annual growth rate (CAGR) of 5%. The growth in the forecast period can be attributed to growing investments in green building projects, rising demand for sustainable construction materials, expansion of smart city infrastructure, increasing preference for premium interior finishes, growing focus on long-lasting and low-maintenance coatings. Major trends in the forecast period include growing demand for low-voc and eco-friendly paints, rising adoption of water-based decorative coatings, expansion of premium and aesthetic finishes, increased focus on durability and weather resistance, growth in renovation and remodeling activities.

The rise in urbanization all over the globe is expected to drive the growth of the decorative coatings market going forward. Urbanization refers to the population movement from rural to urban settings and the increasing human population densities in urban areas. The need for residential and non-residential structures is expanding as a result of urbanization, which will propel the decorative coatings industry forward. For instance, in 2025, according to the World Population Review, a US-based independent organization, in 2023, the global urbanization rate reached 57.5%, reflecting the growing proportion of people living in cities worldwide. Therefore, the rise in urbanization all over the globe is driving the growth of the decorative coatings market.

Major companies in the decorative coatings market are actively leveraging new technologies to enhance their profitability, exemplified by innovations like Nature's Embrace. Nature's Embrace represents a captivating assortment of decorative paint colors inspired by the serene beauty of the natural world. In April 2023, HMG Paints Limited, a UK-based paint manufacturing company, introduced this stunning collection of decorative paint colors, utilizing AI technology. The initiative involved instructing ChatGPT to develop ten unique hues, each crafted to evoke a specific natural scene in response to the latest décor trends. The resulting design, Nature's Embrace, stands out with distinctive, fashionable color names and references that admirably capture the splendor of nature. This innovative use of AI in color creation underscores the commitment of companies like HMG Paints Limited to bring fresh, technologically advanced offerings to the decorative coatings market.

In August 2023, AkzoNobel, a Netherlands-based producer of paints and coatings, purchased the decorative paints business from Sherwin-Williams in China for €100 million, employing approximately 300 people. This acquisition is intended to greatly enhance AkzoNobel's presence in the Chinese market and expand its capabilities within the decorative coatings sector. Sherwin-Williams is a U.S.-based company that manufactures a diverse array of paints, coatings, and related products.

Major companies operating in the decorative coatings market are PPG Industries Inc., AkzoNobel NV, Sherwin-Williams Co., Valspar Corp., Asian Paints Ltd., Berger Paints Ltd., DAW SE, Jotun Paints Ltd., Masco Corp., Brillux GmbH & Co. KG, Vogel Paint and Wax Company, Kansai Paint Co. Ltd., Kelly-Moore Paints Company Inc., RPM International Inc., Nippon Paint Holdings Co. Ltd., Teknos AG, Mankiewicz India Pvt. Ltd., Meffert AG Farbwerke, Cromology SL, Tikkurila OYJ, Benjamin Moore & Co., Dunn-Edwards Corporation, Behr Process Corporation, Farrow & Ball Ltd.

Asia-Pacific was the largest region in the decorative coatings market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the decorative coatings market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the decorative coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The decorative coatings market consists of sales of polyester resins and alkyd resins. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.