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Men's Personal Care Global Market Report 2024

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    Report

  • 200 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5741544
The men’s personal care market size has grown rapidly in recent years. It will grow from $63.47 billion in 2023 to $69.89 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth during the historical period can be attributed to the utilization of cultural diversity in marketing, a societal shift towards self-care, the rise of natural and organic trends, the integration of wellness concepts, and the impact of celebrity endorsements and influencers.

The men’s personal care market size is expected to see strong growth in the next few years. It will grow to $101.62 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The projected growth in the forecast period is driven by several factors such as the expansion of the market, evolving consumer preferences, a heightened focus on health and wellness, innovative developments in products tailored specifically for men, cultural and societal changes, and an increasing emphasis on environmental sustainability. Major trends expected during this period include a surge in customization and personalization of products, a growing awareness of men's grooming practices, an emphasis on inclusivity and diversity in the industry, a preference for natural and organic products, and ongoing innovation in products designed specifically for men's needs.

The growing global consumer preference for specific grooming products is playing a significant role in driving the expansion of the men's personal care market. Grooming encompasses the practices individuals undertake to maintain cleanliness and a well-groomed appearance. Personal care products designed for men facilitate grooming routines, and the heightened emphasis on grooming has consequently fueled growth in the men's personal care market. According to a 2021 survey conducted by consumer insights firm GWI across 47 countries, male consumers are displaying increased interest in beauty and cosmetics. Furthermore, in 2020, India held a 32.1% share of the men's grooming products market in South Asia and is projected to experience rapid growth. Therefore, the growing consumer preference for specific grooming products is bolstering the expansion of the market.

The expanding e-commerce industry is expected to drive the growth of the men's personal care market in the future. E-commerce, or electronic commerce, involves the buying and selling of goods and services over the internet. E-commerce platforms offer a much broader range of men's personal care products compared to traditional brick-and-mortar stores. Additionally, e-commerce provides a discreet and private way for consumers to purchase these items without facing judgment or awkward encounters. For example, in May 2021, the United States Department of Commerce reported a substantial 39.0 percent increase in US e-commerce sales in the first quarter of 2021 compared to the same period in 2020. Therefore, the expanding e-commerce industry is a key driver of the growth of the men's personal care market.

An evident trend within the men's personal care market revolves around the increased utilization of natural ingredients in products. Companies are actively concentrating on providing consumers with an array of natural ingredient-based options. Additionally, men are showing a preference for personal care items derived from natural sources to steer clear of the potential side effects associated with chemicals in conventional products. For instance, in November 2021, H.I.M.-istry Naturals collaborated with Nordstrom to introduce its complete line of natural grooming products for men. These products are available both in retail outlets across the US and online at Nordstrom.com. The company boasts a collection of over 30 spa-quality items tailored to men's specific needs in shave care, skincare, beard care, and body care, all crafted from certified natural organic ingredients.

Leading companies in the men's personal care market are innovating with new products such as skin moisturizers derived from recycled carbon dioxide to stay competitive. Skin moisturizers, also known as lotions or creams, are cosmetics intended to hydrate and nurture the skin. For example, in July 2022, Beiersdorf AG, a German personal care company, introduced the NIVEA MEN Climate Care Moisturizer Limited Edition in Germany. This groundbreaking moisturizer is the first to incorporate an ingredient sourced from recycled CO2, specifically ethanol obtained through Carbon Capture Utilization (CCU) technology. Beiersdorf partnered with LanzaTech, a frontrunner in gas fermentation technologies, to extract ethanol from CO2, showcasing a commitment to responsible resource utilization and sustainability in the skincare sector. The recycled ethanol retains high cosmetic-grade purity, providing a lightweight texture and invigorating skin sensation while addressing the increasing interest of NIVEA MEN consumers in climate conservation and sustainable options.

In June 2023, VLCC Health Care Limited, an Indian beauty and wellness company, completed the acquisition of Ustraa for an undisclosed sum. This acquisition marked VLCC's foray into the men’s grooming market, enabling them to harness Ustraa’s prominent position. VLCC aims to expedite its growth by amalgamating Ustraa’s expertise with its widespread offline distribution network across India. Additionally, VLCC intends to capitalize on Ustraa’s technological and digital capabilities to expand its modern commerce initiatives. Ustraa, based in India, specializes in men’s grooming products, offering a diverse range including beard oil, hair care, and skincare items.

Major companies operating in the men’s personal care market report are LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, Bayer AG, L'Oréal, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co., Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men.

North America was the largest region in the men’s personal care market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men’s personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the men’s personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

In the men’s care products market, products are categorized into skin care, hair care, shave care, fragrances, and others. Men’s skin care products aim to improve skin condition and appearance, including moisturizers, serums, exfoliators, eye creams, and body lotions. These products are available in organic and conventional categories and cater to age groups of 18-30 years, 31-58 years, and 59 and above. Distribution channels for men’s care products include online retail stores, convenience stores, specialist retailers, supermarkets/hypermarkets, and others.

The men’s personal care market research report is one of a series of new reports that provides men’s care products market statistics, including men’s personal care market industry global market size, regional shares, competitors with a men’s personal care market share, detailed men’s personal care market segments, market trends and opportunities, and any further data you may need to thrive in the men’s care products industry. This men’s care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The men’s personal care market consists of revenues earned by entities by providing men’s personal care products such as cleansers and sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary2. Men’s Personal Care Market Characteristics3. Men’s Personal Care Market Trends and Strategies
4. Men’s Personal Care Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global Men’s Personal Care Market Size and Growth
5.1. Global Men’s Personal Care Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Men’s Personal Care Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Men’s Personal Care Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. Men’s Personal Care Market Segmentation
6.1. Global Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Skin Care Products
  • Hair Care Products
  • Shave Care Products
  • Fragrances
  • Other Products
6.2. Global Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Organic
  • Conventional
6.3. Global Men’s Personal Care Market, Segmentation by Age Group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18-30 Years
  • 31-58 Years
59 and Above
6.4. Global Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Online Retail Stores
  • Convenience Stores
  • Specialist Retailers
  • Supermarkets/Hypermarkets
  • Other Distribution Channels
7. Men’s Personal Care Market Regional and Country Analysis
7.1. Global Men’s Personal Care Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Men’s Personal Care Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Men’s Personal Care Market
8.1. Asia-Pacific Men’s Personal Care Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Men’s Personal Care Market
9.1. China Men’s Personal Care Market Overview
9.2. China Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Men’s Personal Care Market
10.1. India Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Men’s Personal Care Market
11.1. Japan Men’s Personal Care Market Overview
11.2. Japan Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Men’s Personal Care Market
12.1. Australia Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Men’s Personal Care Market
13.1. Indonesia Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Men’s Personal Care Market
14.1. South Korea Men’s Personal Care Market Overview
14.2. South Korea Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Men’s Personal Care Market
15.1. Western Europe Men’s Personal Care Market Overview
15.2. Western Europe Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Men’s Personal Care Market
16.1. UK Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Men’s Personal Care Market
17.1. Germany Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Men’s Personal Care Market
18.1. France Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Men’s Personal Care Market
19.1. Italy Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Men’s Personal Care Market
20.1. Spain Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Men’s Personal Care Market
21.1. Eastern Europe Men’s Personal Care Market Overview
21.2. Eastern Europe Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Men’s Personal Care Market
22.1. Russia Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Men’s Personal Care Market
23.1. North America Men’s Personal Care Market Overview
23.2. North America Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Men’s Personal Care Market
24.1. USA Men’s Personal Care Market Overview
24.2. USA Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Men’s Personal Care Market
25.1. Canada Men’s Personal Care Market Overview
25.2. Canada Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Men’s Personal Care Market
26.1. South America Men’s Personal Care Market Overview
26.2. South America Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Men’s Personal Care Market
27.1. Brazil Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Men’s Personal Care Market
28.1. Middle East Men’s Personal Care Market Overview
28.2. Middle East Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Men’s Personal Care Market
29.1. Africa Men’s Personal Care Market Overview
29.2. Africa Men’s Personal Care Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Men’s Personal Care Market, Segmentation by Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Men’s Personal Care Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Men’s Personal Care Market Competitive Landscape and Company Profiles
30.1. Men’s Personal Care Market Competitive Landscape
30.2. Men’s Personal Care Market Company Profiles
30.2.1. LVMH Moët Hennessy Louis Vuitton
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Johnson & Johnson
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Procter & Gamble
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Unilever
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Bayer AG
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Men’s Personal Care Market Other Major and Innovative Companies
31.1. L'Oréal
31.2. Henkel AG & Co. KGaA
31.3. Colgate-Palmolive Company
31.4. Reckitt Benckiser
31.5. Estee Lauder Companies Inc.
31.6. Baxter of California
31.7. Kao Corporation
31.8. Beiersdorf AG
31.9. Shiseido Company Limited
31.10. The Clorox Company
31.11. Natura & Co.
31.12. Bulldog Skincare
31.13. Coty Inc.
31.14. Avon Products Inc.
31.15. Edgewell Personal Care Company
32. Global Men’s Personal Care Market Competitive Benchmarking33. Global Men’s Personal Care Market Competitive Dashboard34. Key Mergers and Acquisitions in the Men’s Personal Care Market
35. Men’s Personal Care Market Future Outlook and Potential Analysis
35.1 Men’s Personal Care Market in 2028 - Countries Offering Most New Opportunities
35.2 Men’s Personal Care Market in 2028 - Segments Offering Most New Opportunities
35.3 Men’s Personal Care Market in 2028 - Growth Strategies
35.3.1 Market Trend-based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic and Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright and Disclaimer

Executive Summary

Men’s Personal Care Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on men’s personal care market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for men’s personal care? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Product: Skin Care Products; Hair Care Products; Shave Care Products; Fragrances; Other Products
2) By Category: Organic; Conventional
3) By Age Group: 18-30 Years; 31-58 Years; 59 and Above
4) By Distribution Channel: Online Retail Stores; Convenience Stores; Specialist Retailers; Supermarkets/Hypermarkets; Other Distribution Channels

Key Companies Mentioned: LVMH Moët Hennessy Louis Vuitton; Johnson & Johnson; Procter & Gamble; Unilever; Bayer AG

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • LVMH Moët Hennessy Louis Vuitton
  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Bayer AG
  • L'Oréal
  • Henkel AG & Co. KGaA
  • Colgate-Palmolive Company
  • Reckitt Benckiser
  • Estee Lauder Companies Inc.
  • Baxter of California
  • Kao Corporation
  • Beiersdorf AG
  • Shiseido Company Limited
  • The Clorox Company
  • Natura & Co.
  • Bulldog Skincare
  • Coty Inc.
  • Avon Products Inc.
  • Edgewell Personal Care Company
  • Revlon Inc.
  • L'Occitane International SA
  • The Himalaya Drug Company
  • Harry's Inc.
  • EOS Products LLC
  • Every Man Jack
  • The Proactiv Company LLC
  • The Art of Shaving
  • Jack Black LLC
  • American Crew
  • Kiehl's
  • Lab Series Skincare for Men
  • Malin+Goetz
  • Molton Brown
  • Nivea Men

Methodology

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