Pet Wearable Market Report 2026

The pet wearable market size has grown rapidly in recent years. It will grow from $4.49 billion in 2025 to $5.26 billion in 2026 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to rising use of basic gps tracking collars, growth in pet ownership and spending, adoption of simple activity monitoring devices, early integration of rfid-based identification, development of initial pet health tracking apps.

The pet wearable market size is expected to see rapid growth in the next few years. It will grow to $10.04 billion in 2030 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to increasing demand for real-time health insights, expansion of smart home pet ecosystems, growth in premium pet wellness technologies, rising adoption of multi-sensor wearables, development of advanced veterinary diagnostic integrations. Major trends in the forecast period include development of connected pet monitoring devices, expansion of AI-enabled behavior tracking tools, integration of cloud-based pet health platforms, advancement of autonomous pet safety technologies, adoption of sustainable smart wearable designs.

The growth of the pet wearable market has been fueled by a global increase in demand for pet monitoring. Pet owners, considering their pets as family members, are increasingly investing in pet-related products and services. According to the 2023-2024 APPA National Pet Owners Survey by the American Pet Products Association, 86.9 million U.S. families adopted new pets during the pandemic. Additionally, in the UK, 3.2 million households acquired new pets during the COVID-19 pandemic, as reported by the Pet Food Manufacturers Association. This surge in pet adoption signifies a heightened demand for pet-related goods, including pet wearable devices.

Major companies in the pet wearable market are introducing eco-friendly products to tackle environmental concerns. An eco-friendly pet wearable is a sustainable and environmentally conscious device or accessory designed for pets, such as collars or harnesses, which aims to minimize its environmental impact and encourage responsible pet ownership. For example, in November 2023, COLLAR Company, a Ukraine-based pet product manufacturer, launched WAUDOG Nylon Recycled, a new line of pet accessories. This collection features products made from rPET recycled plastic bottles, reducing industrial pollution and CO₂ emissions while promoting sustainability. Furthermore, the accessories are equipped with anti-corrosion titanium metal hardware for increased durability, vibrant gradient designs, and pet tags with QR passports, all backed by a global lifetime warranty for the hardware.

In May 2023, Datamars, a Switzerland-based information technology services provider, acquired Kippy S.r.l. for an undisclosed sum. This acquisition is intended to strengthen Datamars' market-leading identification and reunification solutions for pets by incorporating advanced GPS tracking and activity monitoring technologies, thereby enhancing the safety, health, and connectivity of pet owners with their animals worldwide. Kippy is an Italy-based company that manufactures receivers that interact with GPS for tracking pets.

Major companies operating in the pet wearable market are Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num’axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the pet wearables market by raising the cost of imported sensors, batteries, connectivity chips, and casing materials used in smart collars, cameras, and tracking devices. North America and Europe face the greatest impact due to reliance on Asian manufacturing hubs, resulting in higher product prices and extended lead times. However, tariffs are also encouraging localized assembly, diversification of electronic component sourcing, and the development of cost-efficient, durable wearable designs that enhance long-term supply chain stability.

The pet wearable market research report is one of a series of new reports that provides pet wearable market statistics, including pet wearable industry global market size, regional shares, competitors with a pet wearable market share, detailed pet wearable market segments, market trends and opportunities, and any further data you may need to thrive in the pet wearable industry. This pet wearable market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Pet wearables are devices designed to be worn on the body of pets, including dogs, cats, and other animals, serving various purposes such as identification, tracking, monitoring, control, medical diagnosis, treatment, facilitation, safety, and security. These devices collect data that is then tracked through a companion app installed on the pet owner's smart device. Pet wearables are utilized to monitor information related to pets, including their fitness, activity levels, sleep patterns, behavior, and steps.

The primary types of pet wearables include smart collars, smart cameras, smart harnesses and vests, and other specialized devices. Smart cameras transmit audio and visual feeds wirelessly to pet owners, allowing them to remotely monitor their pet's activities. These wearables employ various technologies, including RFID devices, GPS, sensors, Bluetooth, and others, for purposes such as identification and tracking, monitoring and control, medical diagnosis, and treatment.North America was the largest region in the pet wearable market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet wearable market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet wearables market consists of sales of GPS pet tracker, dog and cat collar attachment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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