The Global Vitamin & Mineral Premixes Market size is expected to reach $13.98 billion by 2032, rising at a market growth of 6.3% CAGR during the forecast period.
The rise in obesity, heart diseases, and other health issues has led to the demand for high-nutrition dietary products. Vitamin & mineral premixes have been finding their way into new product applications, such as cereal-based products, dairy products, nutritional foods, beverages, infant formulas, and dietary supplements. Thus, the North America segment recorded 35% revenue share in the market in 2024. The market in this region is largely driven by the increase in demand for healthy foods and functional foods & beverages, owing to the low level of exposure to essential nutrients caused by high consumption of processed & convenience foods due to their busy lifestyles.
The major strategies followed by the market participants are Acquisitions & Mergers as the key developmental strategy to keep pace with the changing demands of end users. For instance, 2021, September, Wisium, part of ADM, has acquired part of Mixscience Polska, including its commercial team and premix client list. This acquisition expands Wisium's footprint in Poland and central Europe, enhancing its portfolio of customizable premix and nutrition solutions. Additionally, In July, 2021, Corbion N.V. acquired Granolife, a company engaged in functional blends for the Mexican bakery and fortification industries. Through this acquisition, Carbion would be able to create a transformation in the Mexican Market with the addition of the footprint, specialization, application labs, and blending capabilities of Granolife. Moreover, with the notable potential in industries consisting of fortification and artisan bakery, Corbion would strengthen its position as an industrial bakery.
Additionally, the rising demand for compound animal feed, driven by growth in the livestock, poultry, and aquaculture sectors, is significantly expanding the market. As global populations grow and dietary preferences shift toward increased protein consumption, the pressure to produce healthier, more productive animals intensifies. Livestock producers turn to premix-enhanced feed to improve growth rates, immunity, and reproductive performance, ensuring better yield and profitability. This has created a parallel demand for high-quality premix solutions tailored to different species and life stages. In conclusion, as the global demand for animal protein continues to rise, so will reliance on fortified feed, making animal nutrition a dynamic and high-potential segment for vitamin and mineral premix producers worldwide.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
The Vitamin & Mineral Premixes Market is highly competitive, driven by innovation, customization, and quality assurance. Companies compete on formulation expertise, product stability, and compliance with regulatory standards. Key attributes influencing competition include precise nutrient blending, bioavailability, and compatibility with various applications like food, beverages, and dietary supplements. The ability to offer tailored solutions for specific health needs and consumer preferences also plays a vital role. Strong R&D capabilities and global distribution networks further define success in this evolving and health-conscious market.
The rise in obesity, heart diseases, and other health issues has led to the demand for high-nutrition dietary products. Vitamin & mineral premixes have been finding their way into new product applications, such as cereal-based products, dairy products, nutritional foods, beverages, infant formulas, and dietary supplements. Thus, the North America segment recorded 35% revenue share in the market in 2024. The market in this region is largely driven by the increase in demand for healthy foods and functional foods & beverages, owing to the low level of exposure to essential nutrients caused by high consumption of processed & convenience foods due to their busy lifestyles.
The major strategies followed by the market participants are Acquisitions & Mergers as the key developmental strategy to keep pace with the changing demands of end users. For instance, 2021, September, Wisium, part of ADM, has acquired part of Mixscience Polska, including its commercial team and premix client list. This acquisition expands Wisium's footprint in Poland and central Europe, enhancing its portfolio of customizable premix and nutrition solutions. Additionally, In July, 2021, Corbion N.V. acquired Granolife, a company engaged in functional blends for the Mexican bakery and fortification industries. Through this acquisition, Carbion would be able to create a transformation in the Mexican Market with the addition of the footprint, specialization, application labs, and blending capabilities of Granolife. Moreover, with the notable potential in industries consisting of fortification and artisan bakery, Corbion would strengthen its position as an industrial bakery.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; BASF SE and Koninklijke DSM N.V. are the forerunners in the Vitamin & Mineral Premixes Market. Companies such as Archer Daniels Midland Company, Glanbia PLC, Corbion N.V. are some of the key innovators in the Vitamin & Mineral Premixes Market. In April 2021, Archer Daniels Midland Company expands its Wisium premix brand in Vietnam through the acquisition of Golden Farm Production & Commerce. This move enhances Wisium’s range of value-added premix products, strengthening its position in Southeast Asia's growing animal nutrition and premix market.Market Growth Factors
The global shift toward health consciousness and preventive healthcare significantly propels the demand for vitamin and mineral premixes. Consumers today are more proactive than ever about managing their well-being, seeking foods and supplements supporting immunity, energy, cognitive function, and overall vitality. This behavioural trend is translating into a growing demand for fortified products enriched with essential nutrients. Thus, as the preventive health movement continues to reshape dietary choices, the market is set to benefit from its role as a key enabler of functional nutrition.Additionally, the rising demand for compound animal feed, driven by growth in the livestock, poultry, and aquaculture sectors, is significantly expanding the market. As global populations grow and dietary preferences shift toward increased protein consumption, the pressure to produce healthier, more productive animals intensifies. Livestock producers turn to premix-enhanced feed to improve growth rates, immunity, and reproductive performance, ensuring better yield and profitability. This has created a parallel demand for high-quality premix solutions tailored to different species and life stages. In conclusion, as the global demand for animal protein continues to rise, so will reliance on fortified feed, making animal nutrition a dynamic and high-potential segment for vitamin and mineral premix producers worldwide.
Market Restraining Factors
One of the major restraints facing the market is the high cost of developing customized or specialized formulations. As consumer demand shifts towards personalized nutrition and targeted health solutions, manufacturers are increasingly required to tailor premixes to specific demographic needs, medical conditions, or dietary preferences. These formulations often involve unique combinations of bioavailable nutrients, specialty ingredients, and premium carriers or encapsulation technologies. Thus, high costs associated with customized and specialized premix formulations is hindering the growth of the market.The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Driving and Restraining Factors
Drivers
- Rising Health Consciousness and Preventive Healthcare Trends
- Rising Demand for Compound Animal Feed
- Growing Incidence of Micronutrient Deficiencies Across the Globe
Restraints
- High Costs Associated with Customized and Specialized Premix Formulations
- Difficulties in Maintaining Product Shelf-Life Under Variable Storage Conditions
Opportunities
- Favorable Government Policies and Global Fortification Initiatives
- Digitalization of Health and E-commerce Platforms Worldwide
Challenges
- Potential for Adverse Reactions and Allergies Due to Ingredient Sensitivities
- Intense Competition from Alternative Fortification Solutions
Type Outlook
Based on type, the market is characterized into vitamin, mineral, and vitamin & mineral combination. The vitamin & mineral combination segment procured 32% revenue share in the market in 2024. This can be credited to the rising preference for all-in-one nutritional solutions that support overall health and wellness. The convenience of combining essential vitamins and minerals in a single premix has driven its application across various end-use industries, such as dietary supplements, infant nutrition, and functional foods.Form Outlook
On the basis of form, the market is classified into dry and liquid. The dry segment acquired 69% revenue share in the market in 2024. This dominance is primarily due to its extended shelf life, ease of storage and transportation, and versatility in application across a wide range of products such as bakery items, dairy products, and dietary supplements. Manufacturers also prefer dry premixes for their stability and compatibility with various food processing techniques. The cost-effectiveness and easy handling of dry forms also contribute to their widespread adoption.Application Outlook
By application, the market is divided into feed, healthcare, food & beverages, and others. The feed segment garnered 34% revenue share in the market in 2024. Due to the nutritional advantages of vitamin & mineral premixes, such as sustaining animal well-being, the demand for them in the animal feed sector is anticipated to increase. Additionally, it is anticipated that greater consumer knowledge of pet nutrition would present the industry with substantial development prospects.Market Competition and Attributes
The Vitamin & Mineral Premixes Market is highly competitive, driven by innovation, customization, and quality assurance. Companies compete on formulation expertise, product stability, and compliance with regulatory standards. Key attributes influencing competition include precise nutrient blending, bioavailability, and compatibility with various applications like food, beverages, and dietary supplements. The ability to offer tailored solutions for specific health needs and consumer preferences also plays a vital role. Strong R&D capabilities and global distribution networks further define success in this evolving and health-conscious market.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment witnessed 29% revenue share in the market in 2024. This growth is driven by increasing health awareness, rising disposable incomes, and growing demand for fortified food and dietary supplements across the region. Rapid urbanization and changing lifestyles have also led to a shift in consumer preferences toward preventive healthcare.Recent Strategies Deployed in the Market
- Jan-2023: Corbion N.V. signed an agreement with Brenntag, a company involved in chemicals and ingredients distribution globally. Under this agreement, both companies would work together in the field of Cosmetics, life science, and Pharma. Additionally, this Agreement would allow Corbion to broaden its reach to most of the market coverage and see new customers being serviced by the Brenntag team.
- Apr-2022: Glanbia PLC unveiled TechVantage, the latest functionally optimized nutrient technology platform. The platform consists of GranulPlex Granulations, NutraShield Microcencapsulations and UniTrit Triturations, all of which have their advantages.
- Mar-2022: SternVitamin launched micronutrient premix concepts - SternMind, SternFocus, PureVITalizer, SternDe-Stress and Relax, and SternSomnia Quality - designed to enhance cognitive performance and mental well-being, helping producers of supplements, foods, and beverages capitalize on the growing demand in these health-focused market segments.
- Oct-2021: BASF SE extended its partnership with Cargill, a privately held American global food corporation. Following the partnership, the two companies would create, market, and sell customer-centric enzyme products and solutions. Moreover, the single objective of the companies is to bring farmers to feed innovations that decrease nutrient waste, enhance feed efficiency, and encourage animal growth and well-being.
- Sep-2021: SternVitamin GmbH & Co. KG introduced SternVitalityV and SternDefenceV, expanding its premix portfolio. SternVitalityV supports mental performance and reduces fatigue with vitamins, minerals, and botanicals, while SternDefenceV enhances immune function and protects cells from oxidative stress with immunomodulators.
- Sep-2021: Wisium, part of ADM, has acquired part of Mixscience Polska, including its commercial team and premix client list. This acquisition expands Wisium's footprint in Poland and central Europe, enhancing its portfolio of customizable premix and nutrition solutions.
List of Key Companies Profiled
- BASF SE
- Glanbia PLC
- Koninklijke DSM N.V.
- Archer Daniels Midland Company
- Vitablend Nederland B.V.
- Wright Enrichment, Inc.
- Farbest Brands
- Nutreco N.V. (SHV Holdings N.V.)
- Corbion N.V.
- SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
Market Report Segmentation
By Form
- Dry
- Liquid
By Type
- Vitamin
- Vitamin & Mineral Combination
- Mineral
By Application
- Feed
- Healthcare
- Food & Beverages
- Other Application
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Vitamin & Mineral Premixes Market by Form
Chapter 6. Global Vitamin & Mineral Premixes Market by Type
Chapter 7. Global Vitamin & Mineral Premixes Market by Application
Chapter 8. Global Vitamin & Mineral Premixes Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- BASF SE
- Glanbia PLC
- Koninklijke DSM N.V.
- Archer Daniels Midland Company
- Vitablend Nederland B.V.
- Wright Enrichment, Inc.
- Farbest Brands
- Nutreco N.V. (SHV Holdings N.V.)
- Corbion N.V.
- SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
Methodology
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