United Kingdom (UK) Home Window Dressings Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK Window Dressings market. The report focuses on seven key subcategories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets & voiles and window dressing accessories. Consumer data is based on our February 2022 UK Window Dressings survey, using a panel of 2,000 nationally representative consumers.
Scope
- Dunelm is the most shopped retailer for window dressings
- Retail/shopping parks are the most popular store type when purchasing window dressings
- Range is the most important driver when selecting which retailer to purchase window dressings products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Spend on Category, 2022
- Retailer used - Visited and Purchased, 2022
- Retailer Profile - Dunelm, 2022
- Retailer Profile - Amazon, 2022
- Retailer Profile - IKEA, 2022
- Retailer Profile - The Range, 2022
- Retailer Profile - B&M, 2022
- Driver of Retailer Choice, 2022
- Things Retailers Should Improve on, 2022
- Research Process, 2022
- Channel Usage - when Researching, 2022
- Channel Usage - when Purchasing, 2022
- Online Fulfilment, 2022
- Opinions on Online Shopping for Window Dressings, 2022
- Satisfaction with Online Shopping for Window Dressings, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Window Dressings, 2022
- Features of Curtains, 2022
- Rooms that Consumers Bought Curtains for in the past 12 months, 2022
- Types of Curtain Purchases, 2022
- Types of Blind Purchases, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Dunelm
- IKEA
- Next
- The Range
- Wilko
