Standard Chartered Private Bank - Competitor Profile

The publisher's 'Standard Chartered Private Bank - Competitor Profile' provides a comprehensive analysis of Standard Chartered's private banking operations. It offers insights into the company's strategy and financial performance, including key data on AUM. Customer targeting and service propositions are covered, as are product innovation and marketing activities.

Standard Chartered is a global bank headquartered in London, England. It provides consumer banking, corporate and institutional banking, and treasury services across 59 markets and 776 branches worldwide.

Scope

• In 2021, Standard Chartered restructured in order to become more client-centric. As part of the restructure, the private banking business was merged into the broader Consumer, Private and Business Banking division.
• Despite continued challenges from COVID-19, Standard Chartered Private Bank recorded operating revenue growth of 0.7% to reach $544 million in 2021, as the bank benefited from a sustained increase in client numbers and a rise in assets under management (AUM).
• Standard Chartered is focusing on growth in Asia-Pacific by increasing its headcount and introducing new digital wealth platforms for advisors and clients. In 2020, it launched the My RM app. This allows clients to interact with relationship managers directly, schedule appointments to go through the latest market views, and authorize investment transactions.
• In line with broader industry trends, Standard Chartered is increasingly focusing on sustainable investments. In 2023, the bank plans to launch Shoal - a new digital platform that will enable UK consumers to invest in green and sustainable projects.

Reasons to Buy

• Examine the financial performance, key ratios, and AUM growth of Standard Chartered and its Private Bank division and benchmark this competitor against other global wealth managers.
• Understand Standard Chartered Private Bank's current strategic objectives and their impact on its financial performance.
• Discover Standard Chartered Private Bank's key products and client targeting strategies and examine whether these have been successful.
• Learn more about Standard Chartered Private Bank's marketing strategy, social media presence, and digital innovations.