The global stand-up paddleboard market size reached US$ 1.74 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 2.93 Billion by 2028, exhibiting a CAGR of 9.07% during 2022-2028. The rising popularity of leisure sports, the quick expansion of surfing competitions and events, and the expansion of alternative product distribution and sales channels network represent some of the key factors driving the market.
Stand-up paddleboard (SUP board) refers to a water-sports board that is primarily used in kayaking and surfing. Unlike traditional surfboards, these boards are longer, lighter, and wider, making them easier to balance during water sports. A stand-up paddleboard is operated by standing upright and propelling it with a long paddle. Stand-up paddle boarders use the board to maintain their balance when they are challenged by waves in the water, depending on the temperature of the water and the air around them. In general, paddleboards are used for sailing underwater, or surfing on offshore and flat-water lakes and rivers. In addition to this, SUP boards find widespread applications in large swimming pools, lakes, inland waterways, and canals. Stand-up paddleboarding is gaining traction as a water sport among swimming, Pilates, and yoga enthusiasts.
Stand-up paddleboard (SUP board) refers to a water-sports board that is primarily used in kayaking and surfing. Unlike traditional surfboards, these boards are longer, lighter, and wider, making them easier to balance during water sports. A stand-up paddleboard is operated by standing upright and propelling it with a long paddle. Stand-up paddle boarders use the board to maintain their balance when they are challenged by waves in the water, depending on the temperature of the water and the air around them. In general, paddleboards are used for sailing underwater, or surfing on offshore and flat-water lakes and rivers. In addition to this, SUP boards find widespread applications in large swimming pools, lakes, inland waterways, and canals. Stand-up paddleboarding is gaining traction as a water sport among swimming, Pilates, and yoga enthusiasts.
Stand-Up Paddleboard Market Trends:
The rapid utilization of stand-up paddleboards for various recreational and leisure activities is a significant factor driving the growth of the market. This can be attributed to a considerable rise in the number of surfing contests on the global level. In line with this, the rising popularity of surfing as adventure tourism among millennials and the younger population is providing an impetus to the market. Moreover, continual technological development and numerous product innovations are creating lucrative growth opportunities in the market. Besides this, the introduction of ‘user-friendly hand-on' strategy by product designers and manufacturers for making new products for uninitiated end-users is providing a boost to the market. The market is further propelled by the increasing sponsorships and favorable initiatives undertaken by the governments of several countries for promoting various sports activities. Apart from this, the expanding network of alternative distribution and sales channels by the major market players to extend their geographical presence is fueling the market growth. Along with this, the inflating disposable income levels of the masses, in confluence with significant growth in international tourism, are creating a positive outlook for the market. Some of the other factors contributing to the market include rapid urbanization, continuous improvements in the lifestyle of individuals, the increasing popularity of tropical regions for vacation, and extensive research and development (R&D) activities.Key Market Segmentation:
The publisher provides an analysis of the key trends in each segment of the global stand-up paddleboard market, along with forecasts at the global, regional, and country level from 2023-2028. Our report has categorized the market based on product type, length, distribution channel, application, and end user.Product Type Insights:
- Solid SUP Boards
- Inflatable SUP Boards
Length Insights:
- Less than 10 Feet
- 10 Feet-11 Feet
- More than 11 Feet
Distribution Channel Insights:
- Online
- Offline
Application Insights:
- Surf
- All-round
- Flat-water or Touring
- Racing
- Others
End User Insights:
- Men
- Women
- Kids
Regional Insights
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global stand-up paddleboard market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Airhead Sports Group (Aqua-Leisure Recreation LLC), Boardworks Surf, Cascadia Board Co., F-ONE, Hobie Cat Company Inc., Imagine Surf LLC, Northwest River Supplies Inc., RAVE Sports Inc., Red Paddle Co., SUP ATX LLC, SurfTech LLC, Tahe Outdoors, Tower Paddle Boards, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.Key Questions Answered in This Report:
- How has the global stand-up paddleboard market performed so far and how will it perform in the coming years?
- What are the drivers, restraints, and opportunities in the global stand-up paddleboard market?
- What are the key regional markets?
- Which countries represent the most attractive stand-up paddleboard markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the length?
- What is the breakup of the market based on the distribution channels?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end user?
- What is the competitive structure of the global stand-up paddleboard market?
- Who are the key players/companies in the global stand-up paddleboard market?
Table of Contents
1 Preface2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Stand-Up Paddleboard Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Solid SUP Boards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Inflatable SUP Boards
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Length
7.1 Less than 10 Feet
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 10 Feet-11 Feet
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 More than 11 Feet
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Offline
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Surf
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 All-round
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Flat-water or Touring
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Racing
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by End User
10.1 Men
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Women
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Kids
10.3.1 Market Trends
10.3.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 Drivers, Restraints, and Opportunities
12.1 Overview
12.2 Drivers
12.3 Restraints
12.4 Opportunities
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Airhead Sports Group (Aqua-Leisure Recreation LLC)
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Boardworks Surf
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Cascadia Board Co.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 F-ONE
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Hobie Cat Company Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 Imagine Surf LLC
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Northwest River Supplies Inc.
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 RAVE Sports Inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 Red Paddle Co.
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.10 SUP ATX LLC
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.11 SurfTech LLC
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.12 Tahe Outdoors
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.13 Tower Paddle Boards
16.3.13.1 Company Overview
16.3.13.2 Product Portfolio
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.
List of Figures
Figure 1: Global: Stand-Up Paddleboard Market: Major Drivers and Challenges
Figure 2: Global: Stand-Up Paddleboard Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Stand-Up Paddleboard Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Stand-Up Paddleboard Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Stand-Up Paddleboard Market: Breakup by Length (in %), 2022
Figure 6: Global: Stand-Up Paddleboard Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Stand-Up Paddleboard Market: Breakup by Application (in %), 2022
Figure 8: Global: Stand-Up Paddleboard Market: Breakup by End User (in %), 2022
Figure 9: Global: Stand-Up Paddleboard Market: Breakup by Region (in %), 2022
Figure 10: Global: Stand-Up Paddleboard (Solid SUP Boards) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Stand-Up Paddleboard (Solid SUP Boards) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Stand-Up Paddleboard (Inflatable SUP Boards) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Stand-Up Paddleboard (Inflatable SUP Boards) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Stand-Up Paddleboard (Less than 10 Feet) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Stand-Up Paddleboard (Less than 10 Feet) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Stand-Up Paddleboard (10 Feet-11 Feet) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Stand-Up Paddleboard (10 Feet-11 Feet) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Stand-Up Paddleboard (More than 11 Feet) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Stand-Up Paddleboard (More than 11 Feet) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Stand-Up Paddleboard (Online) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Stand-Up Paddleboard (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Stand-Up Paddleboard (Offline) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Stand-Up Paddleboard (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Stand-Up Paddleboard (Surf) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Stand-Up Paddleboard (Surf) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Stand-Up Paddleboard (All-round) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Stand-Up Paddleboard (All-round) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Stand-Up Paddleboard (Flat-water or Touring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Stand-Up Paddleboard (Flat-water or Touring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Stand-Up Paddleboard (Racing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Stand-Up Paddleboard (Racing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Stand-Up Paddleboard (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Stand-Up Paddleboard (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Stand-Up Paddleboard (Men) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Stand-Up Paddleboard (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Stand-Up Paddleboard (Women) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Stand-Up Paddleboard (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Stand-Up Paddleboard (Kids) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Stand-Up Paddleboard (Kids) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: North America: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: North America: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: United States: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: United States: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Canada: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Canada: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Asia-Pacific: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Asia-Pacific: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: China: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: China: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Japan: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Japan: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: India: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: India: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: South Korea: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: South Korea: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Australia: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Australia: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Indonesia: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Indonesia: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Others: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Others: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Europe: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Europe: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Germany: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Germany: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: France: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: France: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: United Kingdom: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: United Kingdom: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Italy: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Italy: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Spain: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Spain: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Russia: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Russia: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Others: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Others: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Latin America: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Latin America: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Brazil: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Brazil: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Mexico: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Mexico: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Others: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Others: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Middle East and Africa: Stand-Up Paddleboard Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Middle East and Africa: Stand-Up Paddleboard Market: Breakup by Country (in %), 2022
Figure 88: Middle East and Africa: Stand-Up Paddleboard Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Global: Stand-Up Paddleboard Industry: Drivers, Restraints, and Opportunities
Figure 90: Global: Stand-Up Paddleboard Industry: Value Chain Analysis
Figure 91: Global: Stand-Up Paddleboard Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Stand-Up Paddleboard Market: Key Industry Highlights, 2022 & 2028
Table 2: Global: Stand-Up Paddleboard Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Stand-Up Paddleboard Market Forecast: Breakup by Length (in Million US$), 2023-2028
Table 4: Global: Stand-Up Paddleboard Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Stand-Up Paddleboard Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Stand-Up Paddleboard Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 7: Global: Stand-Up Paddleboard Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Stand-Up Paddleboard Market: Competitive Structure
Table 9: Global: Stand-Up Paddleboard Market: Key Players
Companies Mentioned
- Airhead Sports Group (Aqua-Leisure Recreation LLC)
- Boardworks Surf
- Cascadia Board Co.
- F-ONE
- Hobie Cat Company Inc.
- Imagine Surf LLC
- Northwest River Supplies Inc.
- RAVE Sports Inc.
- Red Paddle Co.
- SUP ATX LLC
- SurfTech LLC
- Tahe Outdoors
- Tower Paddle Boards
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 147 |
| Published | March 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 1.74 Billion |
| Forecasted Market Value ( USD | $ 2.93 Billion |
| Compound Annual Growth Rate | 9.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
