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Instant Beverage Premix Market - Forecasts from 2024 to 2029

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  • 145 Pages
  • February 2024
  • Region: Global
  • Knowledge Sourcing Intelligence LLP
  • ID: 5743426

The instant beverage premix market is evaluated at US$60,992.860 million for the year 2022 and is projected to grow at a CAGR of 6.07% to reach a market size of US$92,172.796 million by the year 2029.

Instant beverage premixes consisting of various beverage products such as instant tea, instant coffee, and instant health drinks among others are drinks that have rich protein, minerals, and vitamin intake, are easy to prepare, increase metabolism rate, and enhance brain functionality. The demand for these drinks is growing significantly owing to rapid urbanization and improvement in the lifestyle of the people which has increased the demand and consumption for many healthy beverage items which are easy to prepare.

According to World Bank data, in 2021, with a percentage share of 56%, the global urban population was 4.4 billion from the total global population, and the number is expected to increase by 1.5 times to 6 billion by 2050. Rapid urbanization coupled with growing awareness towards a healthy lifestyle is predicted to provide a major boost to the demand and consumption of instant beverage premix such as instant health drinks. Furthermore, instant beverage premix is becoming an integral part of people’s daily lives, owing to the great amount of convenience and relief it provides. Such beneficial features of the instant beverage premix will propel its market demand in the future, thereby creating a surge in its market growth during the forecast period.


The instant beverage premixes market is growing as a result of several reasons that meet changing customer demands and lifestyles. The growing need for time-saving and convenience due to busy lifestyles is a major motivator, as customers look for quick and simple beverage solutions. The growing trend of consuming food while on the road is contributing to the widespread acceptance of instant beverage premixes as a convenient and hassle-free substitute.

A wide range of flavors in an easy-to-use, pre-measured format is made possible by innovative product formulations and a diverse range of flavor options, which enhance customer appeal. Consumers seeking functional advantages in instant beverage premixes enhanced with vitamins, minerals, and natural ingredients are driving the market due to the increased awareness of health and well-being.


Rapid economic development and urbanization are anticipated to propel the market.

Instant beverage premix is very popular among people living in cities as their busy lifestyle makes them shift words beverage options that are easily available and easy to prepare. Instant beverage premixes such as instant coffee and instant tea are considered the best options for people owing to their high convenience, easy availability, and rich aromatic compounds.

Various major economies in the world are witnessing rapid urbanization owing to the major policies and investments undertaken by the governments to improve the living standard of the people. The demand for instant beverage options such as instant coffee and instant tea is anticipated to also increase in the US and China, thereby having a positive impact on the growth of the instant beverage premix market during the forecast period.

Changing consumer lifestyles might impact market growth.

The dynamics of the premixed instant beverages market are strongly shaped by the changing lifestyles of consumers. The demand for quick beverage premixes has increased due to the fast-paced and time-constrained nature of contemporary living. These goods perfectly satisfy the demand for convenience, offering people with hectic schedules a simple and quick fix.

Instant beverage premixes have become increasingly popular due to the changing lifestyle that is characterized by on-the-go consumption habits. These premixes provide customers with a convenient and portable alternative when they are on the go. A wide range of options are available in the instant beverage premix category due to producers' innovative efforts, which have been spurred by consumers' desire for a variety of tastes and experiences.

The instant coffee segment is anticipated to rise significantly.

Based on the product type the instant beverage premix market is segmented as instant coffee, instant tea, instant health drinks, soups, and others. The instant coffee segment is expected to grow at a relatively higher rate during the forecast period of the instant beverage premix market. The specialty of instant coffee is that it is easily soluble, easy to make, has a high protein intake and the caffeine content in the coffee enhances brain functioning. Owing to its highly impactful benefits, instant coffee is highly demanding in various countries and regions.

North America is anticipated to be the major regional market.

The instant beverages market in North America is fueled by several variables that meet customers' changing needs and tastes. The primary motivator behind this trend is the increasing need for expediency and ease of use. The rising prevalence of hectic schedules among consumers has led to a need for convenient and quick beverage alternatives. This has resulted in the rise in popularity of instant drinks, which provide rapid satisfaction without sacrificing quality. The commercial attractiveness of instant beverages is bolstered by their flexibility, which includes flavored drinks, coffee, and tea. This appeals to the wide range of tastes that consumers have in North America. The market is further supported by the growing trend of on-the-go culture and the impact of busy urban lifestyles since quick beverages offer a practical option for people looking to rehydrate while managing busy schedules.


By Product Type

  • Instant Coffee
  • Instant Tea
  • Instant Health Drinks
  • Instant Soups
  • Others

By Distribution Channel

  • Online Retail
  • Supermarkets
  • Convenience Stores
  • Specialty Stores

By End-User

  • Residential
  • Commercial

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others 
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others 
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others 
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

Table of Contents

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline
1.8. Key Benefits to the stakeholder
2.1. Research Design
2.2. Research Processes
3.1. Key Findings
3.2. Analyst View
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. CXO Perspective
5.1. Introduction
5.2. Instant Coffee
5.2.1. Market Trends and Opportunities
5.2.2. Growth Prospects
5.2.3. Geographic Lucrativeness
5.3. Instant Tea
5.3.1. Market Trends and Opportunities
5.3.2. Growth Prospects
5.3.3. Geographic Lucrativeness
5.4. Instant Health Drinks
5.4.1. Market Trends and Opportunities
5.4.2. Growth Prospects
5.4.3. Geographic Lucrativeness
5.5. Instant Soups
5.5.1. Market Trends and Opportunities
5.5.2. Growth Prospects
5.5.3. Geographic Lucrativeness
5.6. Others
5.6.1. Market Trends and Opportunities
5.6.2. Growth Prospects
5.6.3. Geographic Lucrativeness
6.1. Introduction
6.2. Online Retail
6.2.1. Market Trends and Opportunities
6.2.2. Growth Prospects
6.2.3. Geographic Lucrativeness
6.3. Supermarkets
6.3.1. Market Trends and Opportunities
6.3.2. Growth Prospects
6.3.3. Geographic Lucrativeness
6.4. Convenience Stores
6.4.1. Market Trends and Opportunities
6.4.2. Growth Prospects
6.4.3. Geographic Lucrativeness
6.5. Specialty Stores
6.5.1. Market Trends and Opportunities
6.5.2. Growth Prospects
6.5.3. Geographic Lucrativeness
7.1. Introduction
7.2. Residential
7.2.1. Market Trends and Opportunities
7.2.2. Growth Prospects
7.2.3. Geographic Lucrativeness
7.3. Commercial
7.3.1. Market Trends and Opportunities
7.3.2. Growth Prospects
7.3.3. Geographic Lucrativeness
8.1. Introduction
8.2. North America
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By End-User
8.2.4. By Country USA Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects
8.3. South America
8.3.1. By Product Type
8.3.2. By Distribution Channel
8.3.3. By End-User
8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects
8.4. Europe
8.4.1. By Product Type
8.4.2. By Distribution Channel
8.4.3. By End-User
8.4.4. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects
8.5. Middle East and Africa
8.5.1. By Product Type
8.5.2. By Distribution Channel
8.5.3. By End-User
8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects
8.6. Asia Pacific
8.6.1. By Product Type
8.6.2. By Distribution Channel
8.6.3. By End-User
8.6.4. By Country China Market Trends and Opportunities Growth Prospects Japan Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects
9.1. Major Players and Strategy Analysis
9.2. Market Share Analysis
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Competitive Dashboard
10.1. Plus Beverages
10.2. Plasma Foods
10.3. Nestlé S.A
10.4. Ajinomoto Group
10.5. Starbucks Corporation
10.6. Neel Beverages Pvt. Ltd
10.7. Straus Group Ltd.
10.8. Urban Beverages

Companies Mentioned

  • Plus Beverages
  • Plasma Foods
  • Nestlé S.A
  • Ajinomoto Group
  • Starbucks Corporation
  • Neel Beverages Pvt. Ltd
  • Straus Group Ltd.
  • Urban Beverages



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