+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Meal Kit Market by Meal Type, Offering Type, Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2031

  • PDF Icon

    Report

  • 226 Pages
  • December 2022
  • Region: Global
  • Allied Market Research
  • ID: 5743612
The global meal kit market was valued at $11.1 billion in 2021, and is projected to reach $43.4 billion by 2031, growing at a CAGR of 14.9% from 2022 to 2031.The meal kit market consists of the sales of meal kits by players in the market who prepare and deliver fresh ingredients, pre-cooked meals, half-cooked food products, and customized food ingredients to their consumers so they can conveniently finish preparing the meals at home. Meal kits are a good substitute for grocery shopping since they cut down on visits, offer a good nutrition diet, and save time & money.

The COVID-19 pandemic offered a great opportunity for the market to grow since almost all the restaurants, eateries, and hotels were closed across the globe. People were concerned about their health and started focusing on healthy diets more than prior to increase their immunity and maintain a balanced diet, which resulted in a rapid increase in the number of people who were looking for healthy and easy meal options for themselves. Even the players in the market have seen a rapid increase in revenue during the pandemic. For instance, Hello Fresh’s revenue has increased by more than 100% in 2020 in comparison to 2019.

The rapid increase in the female workforce is expected to drive the meal kit market growth owing to the busy schedule of both partners in a family which leads to a reduction in the time for cooking and buying vegetables. According to the report of the U.S. Bureau of Labor Statistics, women’s labor force participation was 57.4% in 2019, up from 57.1% in 2018. According to the report of the NITI (National Institution for Transforming India) Aayog, the share of female labor in the total labor force increased from 23.1% to 27.9% in two years from 2018-2020. Such a rise in the female workforce coupled with rapid urbanization is expected to drive the growth of the meal kit market during the forecast period since more female workforce cause more time-poor consumers which is one of the main reasons for the use of meal kits.

Most meal kit services provide vegetarian and gluten-free diets to the consumer. There are also a growing number of specialized meal kit services that cater to unique dietary needs and preferences. Nowadays consumers are more aware of what they are eating and the health effects of the food they are having and generally they prefer a healthy and nutritious diet for themselves. Meal kits offer a nutritious diet to consumers and are generally healthier as compared to ready-to-eat food offered to consumers since the ingredients are fresh and there are no additives or preservatives. Players in the market are offering consumers to choose meals as per their diet or meals suggested by nutritionists that best suit their bodies and health. Such health benefits offered by meal kits are expected to drive the meal kit market growth.

The meal kit services are not generally available in tier 2 and tier 3 cities which can hold back the growth of the meal kit market since a very big part of consumers remain untapped. Meal kits are not available in these cities owing to their short shelf life and the special care needed for them. Along with this, the high price of meal kits compared to the traditional way of cooking is also a factor that restraints tier 2 and tier 3 cities people from using meal kit services.

There has been a surge in the demand for plant-based food owing to a surge in the vegan population since veganism has emerged as a trend with increasing awareness of animal cruelty. According to a survey commissioned by the Vegan Society, the number of vegans in the UK quadrupled between 2014 and 2018. In 2019, there were 6,00,000 vegans, around 1.16% of the population. As per the survey commissioned by the government of the UK, Britain’s vegans are pretty new to the lifestyle, with 63% having started out only in the last five years. That being said, the overwhelming majority of Britain’s vegans (81%) graduated from vegetarianism, so many have been avoiding meat for much longer than this. The rise in the vegan population is the reason companies are launching plant-based meal kits. For instance, Freshly, Purple Carrot, and Fresh n’ Lean are dealing in plant-based meals, especially for plant-based diets which are expected to create an opportunity for the market to grow at a rapid pace.

The meal kit market is segmented on the basis of meal type, offering type, distribution channel, and region. According to meal type, the meal kit market is classified into vegetarian and non-vegetarian. As per offering type, it is categorized into heat & eat and cook & eat. By distribution channel, the market is fragmented into online, hypermarkets/supermarkets, convenience stores, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

As per the meal kit market forecast, depending on meal type, the non-vegetarian segment is expected to sustain its dominance during the forecast period. The non-vegetarian segment accounted for 68.5% of the meal kit market share in 2021. This dominance is attributed to the presence of proteins, minerals, and vitamins such as A, B6, B12, niacin, and thiamine in meat, that is making it appealing to consumers.

As per the meal kit market trends, on the basis of offering type, the cook-and-eat segment is expected to be the dominant segment during the forecast period. The cook-and-eat segment garnered revenue of around $5,568.6 million in 2021 and is expected to grow at a CAGR of 14.2% during the forecast period. The segment is expected to grow owing to the popularity of gourmet-style, home-cooking among youngsters.

Based on the distribution channel, the online segment dominated the market with a 60.2% market share of the global meal kit market in 2021 and is expected to dominate the market during the forecast period. The segment accounts for the major share since the online sales channel has increased consumer reach owing to which it has evolved as a key source of revenue for many companies.

Region-wise, the meal kit market has been analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America dominated the market in 2021, garnering a market share of 43.7% followed by Europe with a 23.5% share. Asia-Pacific is expected to witness the highest growth during the forecast period, owing to the surge in the number of time-poor consumers coupled with rising disposable income in the region. Region-wise, the Asia-Pacific meal kit market is expected to witness a CAGR of 16.8% owing to the convenience and freshness offered by meal kits.

The major players operating in the global meal kit industry are Blue Apron, LLC., Daily Harvest, Fresh n' Lean, Global Belly, Gobble, Gousto, HelloFresh, Hungryroot, Marley Spoon AG, Nestlé Group, Oisix ra Daichi Inc., Pruvit Ventures, Inc., Snap Kitchen, LLC., The Kroger Co., and Yumble. These market players are constantly engaged in various developmental strategies such as acquisitions, mergers, and product launches to exploit meal kit market opportunities and gain market share.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the meal kit market analysis from 2021 to 2031 to identify the prevailing meal kit market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the meal kit market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global meal kit market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Meal Type

  • Vegeterian
  • Non-Vegetarian
  • Sub-Segment
  • Ruminants
  • Poultry
  • Seafood

By Offering Type

  • Heat and Eat
  • Cook and Eat

By Distribution Channel

  • Convenience Stores
  • Others
  • Online
  • Hypermarket/Supermarket

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Korea, Democratic People
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Argentina
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

Key Market Players

  • Marley Spoon AG
  • HelloFresh
  • Blue Apron, LLC
  • Gobble
  • Snap Kitchen, LLC.
  • Fresh n' Lean
  • Pruvit Ventures, Inc.
  • Yumble
  • Daily Harvest
  • Global Belly
  • Oisix ra daichi Inc.
  • The Kroger Co.
  • Nestle S.A.
  • Gousto
  • Hungryroot

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
3.6. Market Share Analysis
3.7. Value Chain Analysis

CHAPTER 4: MEAL KIT MARKET, BY MEAL TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2. Vegeterian
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3. Non-Vegetarian
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country
4.3.4 Non-Vegetarian Meal Kit Market by Sub-Segment
4.3.4.1 Ruminants Market size and forecast, by region
4.3.4.2 Poultry Market size and forecast, by region
4.3.4.3 Seafood Market size and forecast, by region

CHAPTER 5: MEAL KIT MARKET, BY OFFERING TYPE
5.1 Overview
5.1.1 Market size and forecast
5.2. Heat and Eat
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3. Cook and Eat
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country

CHAPTER 6: MEAL KIT MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2. Online
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.3. Hypermarket/Supermarket
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
6.4. Convenience Stores
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market share analysis by country
6.5. Others
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market share analysis by country

CHAPTER 7: MEAL KIT MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Meal Type
7.2.2.1 North America Non-Vegetarian Meal Kit Market by Sub-Segment
7.2.3 North America Market size and forecast, by Offering Type
7.2.4 North America Market size and forecast, by Distribution Channel
7.2.5 North America Market size and forecast, by country
7.2.5.1 U.S.
7.2.5.1.1 Key market trends, growth factors and opportunities
7.2.5.1.2 Market size and forecast, by Meal Type
7.2.5.1.3 Market size and forecast, by Offering Type
7.2.5.1.4 Market size and forecast, by Distribution Channel
7.2.5.2 Canada
7.2.5.2.1 Key market trends, growth factors and opportunities
7.2.5.2.2 Market size and forecast, by Meal Type
7.2.5.2.3 Market size and forecast, by Offering Type
7.2.5.2.4 Market size and forecast, by Distribution Channel
7.2.5.3 Mexico
7.2.5.3.1 Key market trends, growth factors and opportunities
7.2.5.3.2 Market size and forecast, by Meal Type
7.2.5.3.3 Market size and forecast, by Offering Type
7.2.5.3.4 Market size and forecast, by Distribution Channel
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Meal Type
7.3.2.1 Europe Non-Vegetarian Meal Kit Market by Sub-Segment
7.3.3 Europe Market size and forecast, by Offering Type
7.3.4 Europe Market size and forecast, by Distribution Channel
7.3.5 Europe Market size and forecast, by country
7.3.5.1 UK
7.3.5.1.1 Key market trends, growth factors and opportunities
7.3.5.1.2 Market size and forecast, by Meal Type
7.3.5.1.3 Market size and forecast, by Offering Type
7.3.5.1.4 Market size and forecast, by Distribution Channel
7.3.5.2 Germany
7.3.5.2.1 Key market trends, growth factors and opportunities
7.3.5.2.2 Market size and forecast, by Meal Type
7.3.5.2.3 Market size and forecast, by Offering Type
7.3.5.2.4 Market size and forecast, by Distribution Channel
7.3.5.3 Spain
7.3.5.3.1 Key market trends, growth factors and opportunities
7.3.5.3.2 Market size and forecast, by Meal Type
7.3.5.3.3 Market size and forecast, by Offering Type
7.3.5.3.4 Market size and forecast, by Distribution Channel
7.3.5.4 Italy
7.3.5.4.1 Key market trends, growth factors and opportunities
7.3.5.4.2 Market size and forecast, by Meal Type
7.3.5.4.3 Market size and forecast, by Offering Type
7.3.5.4.4 Market size and forecast, by Distribution Channel
7.3.5.5 France
7.3.5.5.1 Key market trends, growth factors and opportunities
7.3.5.5.2 Market size and forecast, by Meal Type
7.3.5.5.3 Market size and forecast, by Offering Type
7.3.5.5.4 Market size and forecast, by Distribution Channel
7.3.5.6 Rest of Europe
7.3.5.6.1 Key market trends, growth factors and opportunities
7.3.5.6.2 Market size and forecast, by Meal Type
7.3.5.6.3 Market size and forecast, by Offering Type
7.3.5.6.4 Market size and forecast, by Distribution Channel
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Meal Type
7.4.2.1 Asia-Pacific Non-Vegetarian Meal Kit Market by Sub-Segment
7.4.3 Asia-Pacific Market size and forecast, by Offering Type
7.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Key market trends, growth factors and opportunities
7.4.5.1.2 Market size and forecast, by Meal Type
7.4.5.1.3 Market size and forecast, by Offering Type
7.4.5.1.4 Market size and forecast, by Distribution Channel
7.4.5.2 Japan
7.4.5.2.1 Key market trends, growth factors and opportunities
7.4.5.2.2 Market size and forecast, by Meal Type
7.4.5.2.3 Market size and forecast, by Offering Type
7.4.5.2.4 Market size and forecast, by Distribution Channel
7.4.5.3 India
7.4.5.3.1 Key market trends, growth factors and opportunities
7.4.5.3.2 Market size and forecast, by Meal Type
7.4.5.3.3 Market size and forecast, by Offering Type
7.4.5.3.4 Market size and forecast, by Distribution Channel
7.4.5.4 New Zealand
7.4.5.4.1 Key market trends, growth factors and opportunities
7.4.5.4.2 Market size and forecast, by Meal Type
7.4.5.4.3 Market size and forecast, by Offering Type
7.4.5.4.4 Market size and forecast, by Distribution Channel
7.4.5.5 Korea, Democratic People
7.4.5.5.1 Key market trends, growth factors and opportunities
7.4.5.5.2 Market size and forecast, by Meal Type
7.4.5.5.3 Market size and forecast, by Offering Type
7.4.5.5.4 Market size and forecast, by Distribution Channel
7.4.5.6 Australia
7.4.5.6.1 Key market trends, growth factors and opportunities
7.4.5.6.2 Market size and forecast, by Meal Type
7.4.5.6.3 Market size and forecast, by Offering Type
7.4.5.6.4 Market size and forecast, by Distribution Channel
7.4.5.7 Rest of Asia-Pacific
7.4.5.7.1 Key market trends, growth factors and opportunities
7.4.5.7.2 Market size and forecast, by Meal Type
7.4.5.7.3 Market size and forecast, by Offering Type
7.4.5.7.4 Market size and forecast, by Distribution Channel
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Meal Type
7.5.2.1 LAMEA Non-Vegetarian Meal Kit Market by Sub-Segment
7.5.3 LAMEA Market size and forecast, by Offering Type
7.5.4 LAMEA Market size and forecast, by Distribution Channel
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Key market trends, growth factors and opportunities
7.5.5.1.2 Market size and forecast, by Meal Type
7.5.5.1.3 Market size and forecast, by Offering Type
7.5.5.1.4 Market size and forecast, by Distribution Channel
7.5.5.2 Argentina
7.5.5.2.1 Key market trends, growth factors and opportunities
7.5.5.2.2 Market size and forecast, by Meal Type
7.5.5.2.3 Market size and forecast, by Offering Type
7.5.5.2.4 Market size and forecast, by Distribution Channel
7.5.5.3 Saudi Arabia
7.5.5.3.1 Key market trends, growth factors and opportunities
7.5.5.3.2 Market size and forecast, by Meal Type
7.5.5.3.3 Market size and forecast, by Offering Type
7.5.5.3.4 Market size and forecast, by Distribution Channel
7.5.5.4 South Africa
7.5.5.4.1 Key market trends, growth factors and opportunities
7.5.5.4.2 Market size and forecast, by Meal Type
7.5.5.4.3 Market size and forecast, by Offering Type
7.5.5.4.4 Market size and forecast, by Distribution Channel
7.5.5.5 Rest of LAMEA
7.5.5.5.1 Key market trends, growth factors and opportunities
7.5.5.5.2 Market size and forecast, by Meal Type
7.5.5.5.3 Market size and forecast, by Offering Type
7.5.5.5.4 Market size and forecast, by Distribution Channel

CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021

CHAPTER 9: COMPANY PROFILES
9.1 Marley Spoon AG
9.1.1 Company overview
9.1.2 Key Executives
9.1.3 Company snapshot
9.1.4 Operating business segments
9.1.5 Product portfolio
9.1.6 Business performance
9.1.7 Key strategic moves and developments
9.2 HelloFresh
9.2.1 Company overview
9.2.2 Key Executives
9.2.3 Company snapshot
9.2.4 Operating business segments
9.2.5 Product portfolio
9.2.6 Business performance
9.2.7 Key strategic moves and developments
9.3 Blue Apron, LLC
9.3.1 Company overview
9.3.2 Key Executives
9.3.3 Company snapshot
9.3.4 Operating business segments
9.3.5 Product portfolio
9.3.6 Business performance
9.3.7 Key strategic moves and developments
9.4 Gobble
9.4.1 Company overview
9.4.2 Key Executives
9.4.3 Company snapshot
9.4.4 Operating business segments
9.4.5 Product portfolio
9.4.6 Business performance
9.4.7 Key strategic moves and developments
9.5 Snap Kitchen, LLC.
9.5.1 Company overview
9.5.2 Key Executives
9.5.3 Company snapshot
9.5.4 Operating business segments
9.5.5 Product portfolio
9.5.6 Business performance
9.5.7 Key strategic moves and developments
9.6 Fresh n' Lean
9.6.1 Company overview
9.6.2 Key Executives
9.6.3 Company snapshot
9.6.4 Operating business segments
9.6.5 Product portfolio
9.6.6 Business performance
9.6.7 Key strategic moves and developments
9.7 Pruvit Ventures, Inc.
9.7.1 Company overview
9.7.2 Key Executives
9.7.3 Company snapshot
9.7.4 Operating business segments
9.7.5 Product portfolio
9.7.6 Business performance
9.7.7 Key strategic moves and developments
9.8 Yumble
9.8.1 Company overview
9.8.2 Key Executives
9.8.3 Company snapshot
9.8.4 Operating business segments
9.8.5 Product portfolio
9.8.6 Business performance
9.8.7 Key strategic moves and developments
9.9 Daily Harvest
9.9.1 Company overview
9.9.2 Key Executives
9.9.3 Company snapshot
9.9.4 Operating business segments
9.9.5 Product portfolio
9.9.6 Business performance
9.9.7 Key strategic moves and developments
9.10 Global Belly
9.10.1 Company overview
9.10.2 Key Executives
9.10.3 Company snapshot
9.10.4 Operating business segments
9.10.5 Product portfolio
9.10.6 Business performance
9.10.7 Key strategic moves and developments
9.11 Oisix ra daichi Inc.
9.11.1 Company overview
9.11.2 Key Executives
9.11.3 Company snapshot
9.11.4 Operating business segments
9.11.5 Product portfolio
9.11.6 Business performance
9.11.7 Key strategic moves and developments
9.12 The Kroger Co.
9.12.1 Company overview
9.12.2 Key Executives
9.12.3 Company snapshot
9.12.4 Operating business segments
9.12.5 Product portfolio
9.12.6 Business performance
9.12.7 Key strategic moves and developments
9.13 Nestle S.A.
9.13.1 Company overview
9.13.2 Key Executives
9.13.3 Company snapshot
9.13.4 Operating business segments
9.13.5 Product portfolio
9.13.6 Business performance
9.13.7 Key strategic moves and developments
9.14 Gousto
9.14.1 Company overview
9.14.2 Key Executives
9.14.3 Company snapshot
9.14.4 Operating business segments
9.14.5 Product portfolio
9.14.6 Business performance
9.14.7 Key strategic moves and developments
9.15 Hungryroot
9.15.1 Company overview
9.15.2 Key Executives
9.15.3 Company snapshot
9.15.4 Operating business segments
9.15.5 Product portfolio
9.15.6 Business performance
9.15.7 Key strategic moves and developments

List of Tables
Table 1. Global Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 2. Meal Kit Market for Vegeterian, by Region, 2021-2031 (Revenue, $Million)
Table 3. Meal Kit Market for Non-Vegetarian, by Region, 2021-2031 (Revenue, $Million)
Table 4. Global Non-Vegetarian Meal Kit Market, by Sub-Segment, 2021-2031 (Revenue, $Million)
Table 5. Meal Kit Market for Ruminants, by Region, 2021-2031 (Revenue, $Million)
Table 6. Meal Kit Market for Poultry, by Region, 2021-2031 (Revenue, $Million)
Table 7. Meal Kit Market for Seafood, by Region, 2021-2031 (Revenue, $Million)
Table 8. Global Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 9. Meal Kit Market for Heat and Eat, by Region, 2021-2031 (Revenue, $Million)
Table 10. Meal Kit Market for Cook and Eat, by Region, 2021-2031 (Revenue, $Million)
Table 11. Global Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 12. Meal Kit Market for Online, by Region, 2021-2031 (Revenue, $Million)
Table 13. Meal Kit Market for Hypermarket/Supermarket, by Region, 2021-2031 (Revenue, $Million)
Table 14. Meal Kit Market for Convenience Stores, by Region, 2021-2031 (Revenue, $Million)
Table 15. Meal Kit Market for Others, by Region, 2021-2031 (Revenue, $Million)
Table 16. Meal Kit Market, by Region, 2021-2031 (Revenue, $Million)
Table 17. North America Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 18. North America Non-Vegetarian Meal Kit Market, by Sub-Segment, 2021-2031 (Revenue, $Million)
Table 19. North America Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 20. North America Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 21. North America Meal Kit Market, by Country, 2021-2031 (Revenue, $Million)
Table 22. U.S. Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 23. U.S. Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 24. U.S. Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 25. Canada Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 26. Canada Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 27. Canada Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 28. Mexico Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 29. Mexico Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 30. Mexico Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 31. Europe Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 32. Europe Non-Vegetarian Meal Kit Market, by Sub-Segment, 2021-2031 (Revenue, $Million)
Table 33. Europe Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 34. Europe Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 35. Europe Meal Kit Market, by Country, 2021-2031 (Revenue, $Million)
Table 36. UK Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 37. UK Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 38. UK Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 39. Germany Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 40. Germany Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 41. Germany Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 42. Spain Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 43. Spain Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 44. Spain Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 45. Italy Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 46. Italy Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 47. Italy Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 48. France Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 49. France Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 50. France Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 51. Rest of Europe Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 52. Rest of Europe Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 53. Rest of Europe Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 54. Asia-Pacific Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 55. Asia-Pacific Non-Vegetarian Meal Kit Market, by Sub-Segment, 2021-2031 (Revenue, $Million)
Table 56. Asia-Pacific Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 57. Asia-Pacific Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 58. Asia-Pacific Meal Kit Market, by Country, 2021-2031 (Revenue, $Million)
Table 59. China Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 60. China Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 61. China Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 62. Japan Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 63. Japan Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 64. Japan Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 65. India Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 66. India Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 67. India Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 68. New Zealand Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 69. New Zealand Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 70. New Zealand Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 71. Korea, Democratic People Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 72. Korea, Democratic People Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 73. Korea, Democratic People Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 74. Australia Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 75. Australia Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 76. Australia Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 77. Rest of Asia-Pacific Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 78. Rest of Asia-Pacific Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 79. Rest of Asia-Pacific Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 80. LAMEA Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 81. LAMEA Non-Vegetarian Meal Kit Market, by Sub-Segment, 2021-2031 (Revenue, $Million)
Table 82. LAMEA Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 83. LAMEA Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 84. LAMEA Meal Kit Market, by Country, 2021-2031 (Revenue, $Million)
Table 85. Brazil Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 86. Brazil Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 87. Brazil Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 88. Argentina Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 89. Argentina Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 90. Argentina Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 91. Saudi Arabia Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 92. Saudi Arabia Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 93. Saudi Arabia Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 94. South Africa Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 95. South Africa Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 96. South Africa Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 97. Rest of LAMEA Meal Kit Market, by Meal Type, 2021-2031 (Revenue, $Million)
Table 98. Rest of LAMEA Meal Kit Market, by Offering Type, 2021-2031 (Revenue, $Million)
Table 99. Rest of LAMEA Meal Kit Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 100. Marley Spoon Ag: Key Executives
Table 101. Marley Spoon Ag: Company Snapshot
Table 102. Marley Spoon Ag: Operating Segments
Table 103. Marley Spoon Ag: Product Portfolio
Table 104. Marley Spoon Ag: Net Sales
Table 105. Marley Spoon Ag: Key Stratergies
Table 106. Hellofresh: Key Executives
Table 107. Hellofresh: Company Snapshot
Table 108. Hellofresh: Operating Segments
Table 109. Hellofresh: Product Portfolio
Table 110. Hellofresh: Net Sales
Table 111. Hellofresh: Key Stratergies
Table 112. Blue Apron, LLC: Key Executives
Table 113. Blue Apron, LLC: Company Snapshot
Table 114. Blue Apron, LLC: Operating Segments
Table 115. Blue Apron, LLC: Product Portfolio
Table 116. Blue Apron, LLC: Net Sales
Table 117. Blue Apron, LLC: Key Stratergies
Table 118. Gobble: Key Executives
Table 119. Gobble: Company Snapshot
Table 120. Gobble: Operating Segments
Table 121. Gobble: Product Portfolio
Table 122. Gobble: Net Sales
Table 123. Gobble: Key Stratergies
Table 124. Snap Kitchen, LLC.: Key Executives
Table 125. Snap Kitchen, LLC.: Company Snapshot
Table 126. Snap Kitchen, LLC.: Operating Segments
Table 127. Snap Kitchen, LLC.: Product Portfolio
Table 128. Snap Kitchen, LLC.: Net Sales
Table 129. Snap Kitchen, LLC.: Key Stratergies
Table 130. Fresh N' Lean: Key Executives
Table 131. Fresh N' Lean: Company Snapshot
Table 132. Fresh N' Lean: Operating Segments
Table 133. Fresh N' Lean: Product Portfolio
Table 134. Fresh N' Lean: Net Sales
Table 135. Fresh N' Lean: Key Stratergies
Table 136. Pruvit Ventures, Inc.: Key Executives
Table 137. Pruvit Ventures, Inc.: Company Snapshot
Table 138. Pruvit Ventures, Inc.: Operating Segments
Table 139. Pruvit Ventures, Inc.: Product Portfolio
Table 140. Pruvit Ventures, Inc.: Net Sales
Table 141. Pruvit Ventures, Inc.: Key Stratergies
Table 142. Yumble: Key Executives
Table 143. Yumble: Company Snapshot
Table 144. Yumble: Operating Segments
Table 145. Yumble: Product Portfolio
Table 146. Yumble: Net Sales
Table 147. Yumble: Key Stratergies
Table 148. Daily Harvest: Key Executives
Table 149. Daily Harvest: Company Snapshot
Table 150. Daily Harvest: Operating Segments
Table 151. Daily Harvest: Product Portfolio
Table 152. Daily Harvest: Net Sales
Table 153. Daily Harvest: Key Stratergies
Table 154. Global Belly: Key Executives
Table 155. Global Belly: Company Snapshot
Table 156. Global Belly: Operating Segments
Table 157. Global Belly: Product Portfolio
Table 158. Global Belly: Net Sales
Table 159. Global Belly: Key Stratergies
Table 160. Oisix Ra Daichi Inc.: Key Executives
Table 161. Oisix Ra Daichi Inc.: Company Snapshot
Table 162. Oisix Ra Daichi Inc.: Operating Segments
Table 163. Oisix Ra Daichi Inc.: Product Portfolio
Table 164. Oisix Ra Daichi Inc.: Net Sales
Table 165. Oisix Ra Daichi Inc.: Key Stratergies
Table 166. The Kroger Co.: Key Executives
Table 167. The Kroger Co.: Company Snapshot
Table 168. The Kroger Co.: Operating Segments
Table 169. The Kroger Co.: Product Portfolio
Table 170. The Kroger Co.: Net Sales
Table 171. The Kroger Co.: Key Stratergies
Table 172. Nestle S.A.: Key Executives
Table 173. Nestle S.A.: Company Snapshot
Table 174. Nestle S.A.: Operating Segments
Table 175. Nestle S.A.: Product Portfolio
Table 176. Nestle S.A.: Net Sales
Table 177. Nestle S.A.: Key Stratergies
Table 178. Gousto: Key Executives
Table 179. Gousto: Company Snapshot
Table 180. Gousto: Operating Segments
Table 181. Gousto: Product Portfolio
Table 182. Gousto: Net Sales
Table 183. Gousto: Key Stratergies
Table 184. Hungryroot: Key Executives
Table 185. Hungryroot: Company Snapshot
Table 186. Hungryroot: Operating Segments
Table 187. Hungryroot: Product Portfolio
Table 188. Hungryroot: Net Sales
Table 189. Hungryroot: Key Stratergies

List of Figures
Figure 1. Segmentation of Meal Kit Market, 2021-2031
Figure 2. Meal Kit Market, 2021-2031
Figure 3. Top Investment Pockets, by Region
Figure 4. Porter Five-1
Figure 5. Porter Five-2
Figure 6. Porter Five-3
Figure 7. Porter Five-4
Figure 8. Porter Five-5
Figure 9. Meal Kit Market: Drivers, Restraints and Opportunities
Figure 10. Market Share Analysis
Figure 11. Value Chain Analysis
Figure 12. Meal Kit Market, by Meal Type, 2021 (%)
Figure 13. Comparative Share Analysis of Vegeterian Meal Kit Market, 2021 and 2031 (%)
Figure 14. Comparative Share Analysis of Non-Vegetarian Meal Kit Market, 2021 and 2031 (%)
Figure 15. Meal Kit Market, by Offering Type, 2021 (%)
Figure 16. Comparative Share Analysis of Heat and Eat Meal Kit Market, 2021 and 2031 (%)
Figure 17. Comparative Share Analysis of Cook and Eat Meal Kit Market, 2021 and 2031 (%)
Figure 18. Meal Kit Market, by Distribution Channel, 2021 (%)
Figure 19. Comparative Share Analysis of Online Meal Kit Market, 2021 and 2031 (%)
Figure 20. Comparative Share Analysis of Hypermarket/Supermarket Meal Kit Market, 2021 and 2031 (%)
Figure 21. Comparative Share Analysis of Convenience Stores Meal Kit Market, 2021 and 2031 (%)
Figure 22. Comparative Share Analysis of Others Meal Kit Market, 2021 and 2031 (%)
Figure 23. Meal Kit Market by Region, 2021
Figure 24. U.S. Meal Kit Market, 2021-2031 ($Million)
Figure 25. Canada Meal Kit Market, 2021-2031 ($Million)
Figure 26. Mexico Meal Kit Market, 2021-2031 ($Million)
Figure 27. UK Meal Kit Market, 2021-2031 ($Million)
Figure 28. Germany Meal Kit Market, 2021-2031 ($Million)
Figure 29. Spain Meal Kit Market, 2021-2031 ($Million)
Figure 30. Italy Meal Kit Market, 2021-2031 ($Million)
Figure 31. France Meal Kit Market, 2021-2031 ($Million)
Figure 32. Rest of Europe Meal Kit Market, 2021-2031 ($Million)
Figure 33. China Meal Kit Market, 2021-2031 ($Million)
Figure 34. Japan Meal Kit Market, 2021-2031 ($Million)
Figure 35. India Meal Kit Market, 2021-2031 ($Million)
Figure 36. New Zealand Meal Kit Market, 2021-2031 ($Million)
Figure 37. Korea, Democratic People Meal Kit Market, 2021-2031 ($Million)
Figure 38. Australia Meal Kit Market, 2021-2031 ($Million)
Figure 39. Rest of Asia-Pacific Meal Kit Market, 2021-2031 ($Million)
Figure 40. Brazil Meal Kit Market, 2021-2031 ($Million)
Figure 41. Argentina Meal Kit Market, 2021-2031 ($Million)
Figure 42. Saudi Arabia Meal Kit Market, 2021-2031 ($Million)
Figure 43. South Africa Meal Kit Market, 2021-2031 ($Million)
Figure 44. Rest of LAMEA Meal Kit Market, 2021-2031 ($Million)
Figure 45. Top Winning Strategies, by Year
Figure 46. Top Winning Strategies, by Development
Figure 47. Top Winning Strategies, by Company
Figure 48. Product Mapping of Top 10 Players
Figure 49. Competitive Dashboard
Figure 50. Competitive Heatmap of Top 10 Key Players
Figure 51. Top Player Positioning, 2021
Figure 52. Marley Spoon Ag.: Net Sales ($Million)
Figure 53. Hellofresh.: Net Sales ($Million)
Figure 54. Blue Apron, LLC.: Net Sales ($Million)
Figure 55. Gobble.: Net Sales ($Million)
Figure 56. Snap Kitchen, LLC..: Net Sales ($Million)
Figure 57. Fresh N' Lean.: Net Sales ($Million)
Figure 58. Pruvit Ventures, Inc..: Net Sales ($Million)
Figure 59. Yumble.: Net Sales ($Million)
Figure 60. Daily Harvest.: Net Sales ($Million)
Figure 61. Global Belly.: Net Sales ($Million)
Figure 62. Oisix Ra Daichi Inc..: Net Sales ($Million)
Figure 63. The Kroger Co..: Net Sales ($Million)
Figure 64. Nestle S.A..: Net Sales ($Million)
Figure 65. Gousto.: Net Sales ($Million)
Figure 66. Hungryroot.: Net Sales ($Million)

Executive Summary

According to the report titled, “Meal Kit Market," The meal kit market was valued at $11.1 billion in 2021, and is estimated to reach $43.4 billion by 2031, growing at a CAGR of 14.9% from 2022 to 2031.

The meal kit market consists of the sales of meal kits by players in the market who prepare and deliver fresh ingredients, pre-cooked meals, half-cooked food products, and customized food ingredients to their consumers so they can conveniently finish preparing the meals at home. Meal kits are a good substitute for grocery shopping since they cut down on visits, offer a good nutrition diet, and save time and money.

The rapid increase in the female workforce is expected to drive the meal kit market growth owing to the busy schedule of both partners in a family which leads to a reduction in the time for cooking and buying vegetables. According to the report of the U.S. Bureau of Labor Statistics women’s labor force participation was 57.4% in 2019, up from 57.1% in 2018. According to the report of the NITI (National Institution for Transforming India) Aayog, the share of female labor in the total labor force increased from 23.1% to 27.9% in two years from 2018-2020. Such a rise in the female workforce coupled with rapid urbanization is expected to drive the growth of the meal kit market during the forecast period since more female workforce cause more time-poor consumers which is one of the main reasons for the use of meal kits.

The sudden surge in the adoption of cooking as a hobby by educated people is expected to drive the growth of the market since they have less time so they tend to choose meal kits as an option instead of restaurant-prepared food to save time spent in buying vegetables. According to the National Library of Medicine, U.S., cooking increased overall from 2003 to 2016. The percentage of college-educated men cooking increased from 37.9% in 2003 to 51.9% in 2016 and college-educated women who cook increased from 64.7% in 2003 to 68.7% in 2016. Such a rise in the number of people adopting cooking as a hobby is expected to propel the meal kit market growth as they have less time for cooking so they tend to avoid grocery shopping.

The personalized kits being offered by the players in the market is attracting consumers as personalized kits offer consumers to choose meals according to their taste and preference. For instance, HelloFresh and Home Chef are providing meal kits according to the preference of the consumer. Such an option to consumers of opting for their meal kit according to their diet and taste is attracting consumers to the market hence, creating an opportunity for the market to grow at a significant rate.

The meal kit market is segmented on the basis of meal type, offering type, distribution channel, and region. On the basis of meal type, the meal kit market is classified into vegetarian and non-vegetarian. As per offering type, it is categorized into heat & eat and cook & eat. According to distribution channel, the market is fragmented into online, hypermarkets/supermarkets, convenience stores, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the study include Blue Apron, LLC., Daily Harvest, Fresh n' Lean, Global Belly, Gobble, Gousto, HelloFresh, Hungryroot, Marley Spoon AG, Nestlé Group, Oisix ra daichi Inc., Pruvit Ventures, Inc., Snap Kitchen, LLC., The Kroger Co., and Yumble. The players in the market have been actively engaged in the adoption of various strategies such as agreements, product launches, and expansion to remain competitive and gain an advantage over the competitors in the market.

Key Market Insights

  • By meal type, the non-vegetarian segment accounted for the highest market share in 2021, growing at a CAGR of 14.5% from 2022 to 2031.
  • By offering type, the cook & eat segment accounted for the highest meal kit market share in 2021, growing at a CAGR of 14.2% from 2022 to 2031.
  • By distribution channel, the online segment accounted for the highest meal kit market share in 2021, growing at a CAGR of 14.9% from 2022 to 2031.
  • By region, North America occupied the maximum share in the market in 2021 and is expected to be the dominating segment during the meal kit market forecast period.

Companies Mentioned

  • Marley Spoon AG
  • HelloFresh
  • Blue Apron, LLC
  • Gobble
  • Snap Kitchen, LLC.
  • Fresh n' Lean
  • Pruvit Ventures, Inc.
  • Yumble
  • Daily Harvest
  • Global Belly
  • Oisix ra daichi Inc.
  • The Kroger Co.
  • Nestle S.A.
  • Gousto
  • Hungryroot

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

Loading
LOADING...

Table Information