The Market Growth Can be Attributed to the Rising Trend of Organic and Herbal Skincare Products and Growing Investments by Foreign Investors in Turkey Skincare Companies for Licensing Agreements, Contract Manufacturing, and Joint Ventures.
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Growing Focus on Personal Grooming to Boost Adoption of Skincare and Bodycare Products
A growing number of skin problems such as acne, blackheads, scars, dark spots, and tanning among the population are increasing the demand for skin care products among the population. Owing to the increasing trend of clean beauty, many brands are introducing products that are made from natural and organic products, which are safe to use and work effectively for addressing skin concerns. The young population is becoming more inclined towards brands that offer products without chemicals, hence brands are increasingly focusing on developing products that do not constitute parabens, wax, or any toxic materials. Rising marketing initiatives by skincare manufacturers and digitalization trends are also creating more awareness among the population about skincare products. Besides, the growing working women population, changing lifestyle, and spending patterns are also contributing to the high demand for skincare products in Turkey.Expansion of Local Skincare Manufacturing Companies to Aid the Skincare Industry Growth
Owing to its continuous improvements in R&D and production facilities, the Turkish skincare industry is witnessing significant competitive power. Local skincare brands are focusing on optimal quality and cost alternatives for both domestic and foreign buyers. As per the European Union Cosmetic Toiletry Products and Perfume Manufacturers' Association (COLIPA) analysis, there has been a yearly increase rate of around 4-5% in the country’s export of skincare and cosmetic products. A rise in local raw materials production and incorporation of advanced technology is enabling domestic brands to cut product costs and hence reduce the dependence on foreign sources. Besides, the growing tourism sector in the country is also contributing to the high demand for local skincare products, which is aiding the growth of Turkey skincare market.Market Segmentation
Turkey skincare market is segmented based on product type, origin, distribution channel, and region. Based on the product type, the market is bifurcated into face care and body care. Based on origin, the market is segmented into conventional and organic. Based on distribution channel, the market is divided into beauty parlors/salons, multi-branded retail stores, online channels, supermarkets/hypermarkets, exclusive retail stores & others. Regionally, the Turkey skincare market is divided into Marmara Region, Central Anatolia, Aegean Region, Mediterranean Region, Black Sea Region, South-Eastern Anatolia Region, and Eastern Anatolia Region.Market Players
Key players operating in the Turkey skincare market are Beiersdorf AG L'Oreal SA, Johnson & Johnson Pvt Ltd, Evyap Sabun Yag Gliserin San ve Tic AS, The Estee Lauder Companies Inc, Unilever Sanayi ve Ticaret Türk A.Ş, Procter & Gamble Tuketim Mallari Sanayi Anonim Sirketi, Kosan Kozmetik Pazarlama Ve Ticaret A.S., among others.Report Scope:
In this report, the Turkey skincare market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:Turkey Skincare Market, By Product Type:
- Face Care
- BB/CC Creams
- Anti-aging creams
- Face Toners/ Mist
- Face Moisturizers
- Others
- Body Care
- Hand Cream
- Body Lotions/Body Butter
- Others
Turkey Skincare Market, By Origin:
- Conventional
- Organic
Turkey Skincare Market, By Distribution Channel:
- Beauty Parlours/Salons
- Multi Branded Retail Stores
- Online Channels
- Supermarkets/Hypermarkets
- Exclusive Retail Stores
- Others
Turkey Skincare Market, By Region:
- Marmara Region
- Central Anatolia
- Aegean Region
- Mediterranean Region
- Black Sea Region
- South-Eastern Anatolia Region
- Eastern Anatolia Region
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Turkey skincare market.Available Customizations:
With the given market data, the publisher offers customizations according to a company’s specific needs.This product will be delivered within 1-3 business days.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Beiersdorf AG
- L'Oreal SA
- Johnson & Johnson Pvt Ltd
- Evyap Sabun Yag Gliserin San ve Tic AS
- The Estee Lauder Companies Inc
- Unilever Sanayi ve Ticaret Türk A.Ş
- Procter & Gamble Tuketim Mallari Sanayi Anonim Sirketi
- Kosan Kozmetik Pazarlama Ve Ticaret A.S.