Shavers Market Report 2026

The shavers market size has grown strongly in recent years. It will grow from $29.74 billion in 2025 to $31.62 billion in 2026 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to rising adoption of electric shavers, growth in men’s grooming awareness, increasing use of manual razors, expansion of personal grooming product portfolios, reliance on traditional shaving tools.

The shavers market size is expected to see strong growth in the next few years. It will grow to $40.09 billion in 2030 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to increasing demand for premium grooming solutions, expansion of rechargeable and cordless shavers, rising adoption of skin-friendly blade technologies, growth in women's grooming devices, development of ergonomic and compact grooming tools. Major trends in the forecast period include development of smart connected shaving devices, integration of AI-based skin and beard analysis, expansion of IoT-enabled grooming platforms, advancement of precision manufacturing for shaver components, adoption of eco-efficient grooming technologies.

The rising expenditures on personal care products and services are expected to drive the growth of the shavers market in the coming years. Personal care products and services include items and treatments used for hygiene, grooming, and enhancing appearance, such as skincare, haircare, cosmetics, and salon or spa services. Demand for personal care products and services is increasing due to greater consumer awareness of health, hygiene, and self-grooming, leading to higher spending. Shavers contribute to personal care by enabling effective grooming and hygiene, supporting daily self-care routines, and reflecting the growing consumer emphasis on appearance and convenience. For example, in 2023, the U.S. Bureau of Labor Statistics (BLS), a U.S. federal government agency, reported that average annual U.S. expenditures on personal care products and services rose from $866 in 2022 to $950 in 2023, an increase of 9.7%. Therefore, rising expenditures on personal care products and services are driving growth in the shavers market.

Major companies in the shavers market are prioritizing the development of innovative products, such as waterproof designs, to meet diverse grooming preferences. Waterproof design refers to the engineering and production process that ensures a product resists water penetration or damage when exposed to moisture or submerged. For instance, in July 2024, MANSCAPED, a U.S.-based personal care product manufacturer, launched The Dome Shaver Pro, created specifically for men who prefer a clean-shaven look. This electric shaver delivers a precise head shave with its five-blade system and advanced FlexAdjust Technology, which adapts to scalp contours. Its powerful 9,500 RPM motor ensures a smooth, efficient shave, while SkinSafe Technology reduces the risk of cuts and nicks. Waterproof for both wet and dry use, the device also includes a magnetic detachable blade pad and a durable rechargeable battery. Additional features such as a protective cap, travel lock, and sleek hardshell case make it ideal for on-the-go grooming.

In October 2023, Blackland Razors, a U.S.-based premium razor company, acquired Above the Tie for an undisclosed amount. The acquisition aims to broaden its product portfolio and strengthen its position in the luxury shaving market. By integrating Above the Tie’s expertise in producing high-quality razors with its own innovative designs, Blackland seeks to enhance its premium offerings. Above the Tie is a U.S.-based company specializing in the manufacture of high-quality stainless steel safety razors and shaving accessories.

Major companies operating in the shavers market are Koninklijke Philips N.V., The Procter & Gamble Company, Panasonic Corporation, Wahl Clipper Corporation, Conair Corporation, Super-Max Limited, Société Bic S.A., Havells India Limited, Spectrum Brands Holdings Inc., Edgewell Personal Care LLC, Remington Products Company L.P., Helen of Troy Limited, Harry's Inc., The Eltron Corporation, Ningbo Kaili Electrical Appliance Co. Ltd., Philips Norelco, Braun GmbH, MANGROOMER, Andis Company, Maxam Company, Vivitar Corporation, Optimus Corporation, Emjoi Corporation, Epilady Inc., GEORGE CHARALAMBIDIS LYMBERPA S.A., Ladygroomer, Perfect Life Ideas, PriTech International Inc.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the shaver market by increasing the cost of imported motors, batteries, steel blades, and electronic components used in electric and manual shaving devices. Asia-Pacific-sourced components face the highest tariff impact, leading to higher retail prices across North America and Europe. However, tariffs are also encouraging regional assembly, supplier diversification, and innovation in cost-optimized ergonomic and skin-safe shaving technologies, strengthening long-term market resilience.

The shavers market research report is one of a series of new reports that provides shavers market statistics, including shavers industry global market size, regional shares, competitors with a shavers market share, detailed shavers market segments, market trends and opportunities, and any further data you may need to thrive in the shavers industry. This shavers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A shaver is a personal grooming tool designed to achieve a well-balanced shave, combining closeness with gentleness. It operates by ensuring that the blades come in contact with the skin, facilitating the cutting of stubble, even in the nooks and crannies of the face. Shavers are known for their durability, longevity, and their ability to provide a high-quality shaving experience.

The main types of shavers are electric shavers and non-electric shavers. Electric shavers are equipped with gears, wheels, and bearings that lift and cut whiskers directly from the skin. These shavers are suitable for use by both men and women, and they are available through various sales channels, including hypermarkets, supermarkets, specialty stores, multi-brand retailers, online platforms, and other sales outlets.Asia-Pacific. was the largest region in the shavers market in 2025. The regions covered in the shavers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the shavers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The shaver market consists of sales of foil, rotary and single blade shaver. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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