Superfoods Global Market Report 2024

The superfoods market size has grown strongly in recent years. It will grow from $189.67 billion in 2023 to $204.09 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth observed in the historic period can be attributed to several factors, including the influence of health and wellness trends, the perceived nutritional benefits of superfoods, the focus on fitness and weight management among consumers, the increasing adoption of vegan and vegetarian diets, and the impact of marketing and media influence on consumer choices. These elements collectively contributed to the growth and evolution of the superfoods market during that period.

The superfoods market size is expected to see strong growth in the next few years. It will grow to $281.19 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The anticipated growth in the forecast period is expected due to sustained health awareness among consumers, the rising popularity of functional food and beverages, diverse dietary preferences, the growth of e-commerce, ongoing innovations in product formulations, and the integration of global culinary influences into food choices.

A surge in health-conscious consumers is driving the expansion of the superfoods market. Superfoods, rich in essential nutrients, are sought after for their immune-boosting properties. As seen in Australia, where over 52% of individuals prioritize their overall health to fortify resilience against diseases, this trend contributes significantly to the growth of the superfoods market. For instance, in January 2022, according to Mindbody, Inc., a US-based wellness services firm that provides cloud-based planning assistance and other administrative solutions, over fifty percent (52%) of Australians were devoted to preserving their general health in order to improve their resilience to disease and illness. Hence, the increasing number of health-conscious people is expected to propel the growth of the superfoods market in the forecast period.


The escalating disposable income levels are anticipated to be a significant driver propelling the expansion of the superfoods market in the foreseeable future. Disposable income, reflecting available funds for spending and saving after necessary deductions, has witnessed an increasing inclination towards superfoods despite their relatively higher cost compared to traditional food items due to their associated health benefits. According to data from the Bureau of Economic Analysis in August 2023, there was a notable uptick in disposable personal income in the US, indicating a trend of increased spending capacity. Consequently, this rise in disposable income is poised to steer the growth trajectory of the superfoods market.

A notable shift in the superfoods market involves a trend towards personalized nutritional offerings. Companies are directing efforts towards tailoring superfood products to meet individual consumer needs. For instance, Laird Superfood, Inc., a US-based plant-based superfood manufacturer, introduced customized product bundles through their personalized Daily Ritual program in April 2021. These tailored bundles aim to optimize energy and attention throughout the day, aligning with Laird Superfood's mission of 'Better Food, Better You' by offering clean, plant-based fuel designed for sustained performance.

Leading companies concentrate on innovative offerings such as unadulterated superfood premixes to meet their customers' evolving needs. Unadulterated superfood premixes entail pure blends of superfood nutrients without additional elements or contaminants. For instance, in November 2022, Conscious Food Pvt. Ltd., an India-based superfood manufacturer, launched "Superfoods for Superheroes," an unadulterated pre-mix catering to nutritious and quick meals for kids. Tailored for children aged 2 to 6, this line promises hassle-free, nourishing meals without preservatives, incorporating whole grains and nutrient-rich vegetables.

In October 2022, The Healing Company, a US-based superfoods brand, acquired Your Super, a US-based plant-based superfoods company, for an undisclosed sum. This acquisition marks a significant stride for The Healing Company in its mission to offer integrative healing solutions. Additionally, The Healing Company secured a $150 million credit facility from i80 Group, bolstering its growth strategy.

Major companies operating in the superfoods market report are Archer Daniels Midland Company, Nestlé S.A., General Mills Inc., Del Monte Pacific Ltd., Mannatech Incorporated, Sunfood Corporation, Pukka Herbs Ltd., Navitas Organics LLC, Nutiva Inc., Nutriseed Limited, Organic Traditions Inc., Barlean's Organic Oils LLC, Creative Nature Ltd., Pines International Inc., Rainforest Foods Ltd., Suncore Foods Inc., Impact Foods International Ltd., Rhythm Superfoods LLC, Aduna Ltd., Healthy Truth Foods, Nature's Superfoods LLP, Essential Living Foods Inc., Rritual Superfoods Inc., Superlife Co. Pte. Ltd., OMG! Organic Meets Good, Food Matters International Pty. Ltd., Imlak'esh Organics, Supernutrients Limited, Matakana SuperFoods Ltd., Organic Burst Limited, Sevenhills Wholefoods Ltd., The Chia Co.

North America was the largest region in the superfoods market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the superfoods market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the superfoods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Superfoods encompass various product types such as fruits, vegetables, grains, seeds, herbs, roots, meat, and more. Fruits, including apples, avocados, berries, grapes, and kiwi, are rich in fiber and vitamins. These superfoods find applications in bakery and confectionery, beverages, supplements, and convenience/ready-to-eat foods. They are distributed through multiple channels such as supermarkets, hypermarkets, online platforms, traditional grocery stores, convenience stores, and various other distribution channels.

The superfoods research report is one of a series of new reports that provides superfoods statistics, including superfoods industry global market size, regional shares, competitors with superfoods share, detailed superfoods segments, market trends and opportunities, and any further data you may need to thrive in the superfoods industry. This superfoods research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The superfoods market consists of sales of food items that have high levels of specific nutrients such as antioxidants, vitamins, or minerals and extra health benefits. The different types of superfoods included are fruits, vegetables, herbs and roots, meat, grains and seeds, and others. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.