The home standby gensets market size is expected to see strong growth in the next few years. It will grow to $7.62 billion in 2030 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increase in AI and IoT-enabled gensets, rising deployment of remote monitoring solutions, growth in automated switching and diagnostics, expansion in smart energy management systems, increasing adoption of residential backup power solutions. Major trends in the forecast period include integration of smart home genset monitoring, deployment of IoT-enabled backup power solutions, adoption of AI-powered energy management, implementation of remote control and diagnostics, expansion of automated switching systems.
The home standby gensets market is poised for growth, propelled by the phenomenon of rapid urbanization. Rapid urbanization, denoting the migration of populations to urban areas, is a key factor contributing to the increased adoption of home standby generators. These generators, directly connected to a home's electrical system, offer continuous power for extended durations, a crucial need in urban settings. According to the United Nations Department of Economic and Social Affairs, the global urban population is projected to reach 68% by 2050, with substantial growth occurring in African and Asian regions. This surge in urbanization is a significant driver behind the expanding demand for home standby gensets, highlighting their essential role in meeting the power needs of urban households.
Major companies in the home standby gensets market are increasingly focusing on the introduction of high-power generators, such as the Home Energy Storage System (HESS) product series, to gain a competitive advantage. A home energy storage system consists of integrated devices that store energy generated from renewable sources like solar panels or the electrical grid for residential use. These systems enable homeowners to optimize energy consumption, enhance energy independence, and reduce electricity costs. For example, in September 2024, Generac Holdings, a US-based manufacturer of backup power generation products, launched the PWRcell 2 and PWRcell 2 MAX. The PWRcell 2 has an 18 kWh capacity and provides a maximum continuous power of 10 kW, sufficient to start various home loads, including a 5-ton A/C unit. The upcoming PWRcell 2 MAX will offer 11.5 kW of maximum power and can handle loads exceeding 200A LRA. Both systems integrate seamlessly with Generac's generators, ensuring reliable backup during extended outages by recharging while powering the home. Additionally, they feature native integration with Ecobee smart thermostats for efficient home energy management, assisting homeowners in monitoring and saving on energy costs. The PWRcell 2 will be available by the end of the year, with the PWRcell 2 MAX set to launch in mid-2025.
In August 2024, DEUTZ AG, a Germany-based provider of diesel and gas engines and powertrain systems, acquired Blue Star Power Systems, Inc. for an undisclosed sum. This acquisition allows DEUTZ to expand from supplying engines to offering complete generator sets and backup power solutions, strengthening its presence in decentralized energy markets and enhancing its footprint in North America’s standby power sector. Blue Star Power Systems, Inc., based in the USA, manufactures and sells diesel and gas-powered generator sets for standby, prime, and continuous power applications.
Major companies operating in the home standby gensets market are Cummins Inc., Briggs & Stratton Corp., Generac Holdings Inc., Kohler Co. Inc., Honda Motor Co. Ltd., Yamaha Motor Co. Ltd., DuroMax Power Equipment, Champion Power Equipment Inc., Aurora Generators Inc., WEN Products Inc., JS Power Solutions Pvt. Ltd., Powerica Limited, HIMOINSA Yanmar Company, Honeywell International Inc., Mahindra Powerol Ltd., Kirloskar Oil Engines Limited, Doosan Portable Power, Pulsar Products Inc., Subaru Corporation, Westinghouse Electric Corporation.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have created both challenges and opportunities for the home standby gensets market by increasing the costs of imported genset components, fuel systems, and control units. Residential segments in North America, Europe, and Asia-Pacific are particularly affected due to high import dependency. The tariffs have led to higher equipment costs and slowed deployment in certain regions. However, manufacturers are leveraging this by boosting local production, investing in domestic supply chains, and innovating in IoT- and AI-enabled genset technologies, which enhances reliability and reduces reliance on imports.
The home standby gensets market research report is one of a series of new reports that provides home standby gensets market statistics, including home standby gensets industry global market size, regional shares, competitors with a home standby gensets market share, detailed home standby gensets market segments, market trends and opportunities, and any further data you may need to thrive in the home standby gensets industry. This home standby gensets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Home standby gensets, also known as generators for household usage, are designed to seamlessly take over the power supply to a home during an outage and automatically shut down when regular power is restored. These generators are particularly useful for households that experience frequent power interruptions.
The primary types of products in home standby gensets are air-cooled and liquid-cooled. Air-cooled generators use air circulation to regulate temperature. They come in different phases, including single-phase and three-phase, and can be powered by various fuel types such as natural gas, diesel, and other fuel sources.North America was the largest region in the home standby gensets market in 2025. The regions covered in the home standby gensets market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the home standby gensets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The home standby genset market consists of sales of whole house generators, portable generators, and inverter generator. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
Executive Summary
Home Standby Gensets Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses home standby gensets market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for home standby gensets? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The home standby gensets market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Product Type: Air Cooled; Liquid Cooled2) By Fuel Type: Natural Gas; Diesel; Other Fuel Types
3) By Phase Type: Single Phase; Three Phase
Subsegments:
1) By Air Cooled: Portable Air Cooled Generators; Stationary Air Cooled Generators2) By Liquid Cooled: Residential Liquid Cooled Generators
Companies Mentioned: Cummins Inc.; Briggs & Stratton Corp.; Generac Holdings Inc.; Kohler Co. Inc.; Honda Motor Co. Ltd.; Yamaha Motor Co. Ltd.; DuroMax Power Equipment; Champion Power Equipment Inc.; Aurora Generators Inc.; WEN Products Inc.; JS Power Solutions Pvt. Ltd.; Powerica Limited; HIMOINSA Yanmar Company; Honeywell International Inc.; Mahindra Powerol Ltd.; Kirloskar Oil Engines Limited; Doosan Portable Power; Pulsar Products Inc.; Subaru Corporation; Westinghouse Electric Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Home Standby Gensets market report include:- Cummins Inc.
- Briggs & Stratton Corp.
- Generac Holdings Inc.
- Kohler Co. Inc.
- Honda Motor Co. Ltd.
- Yamaha Motor Co. Ltd.
- DuroMax Power Equipment
- Champion Power Equipment Inc.
- Aurora Generators Inc.
- WEN Products Inc.
- JS Power Solutions Pvt. Ltd.
- Powerica Limited
- HIMOINSA Yanmar Company
- Honeywell International Inc.
- Mahindra Powerol Ltd.
- Kirloskar Oil Engines Limited
- Doosan Portable Power
- Pulsar Products Inc.
- Subaru Corporation
- Westinghouse Electric Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 5.45 Billion |
| Forecasted Market Value ( USD | $ 7.62 Billion |
| Compound Annual Growth Rate | 8.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


