Adaptogens Market Report 2026

The adaptogens market size has grown rapidly in recent years. It will grow from $12.67 billion in 2025 to $13.94 billion in 2026 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to growth in consumer stress awareness, rising use of traditional herbal remedies, expansion of dietary supplement markets, increased acceptance of plant-based wellness solutions, availability of diverse adaptogenic plants.

The adaptogens market size is expected to see rapid growth in the next few years. It will grow to $20.73 billion in 2030 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to growing demand for mental wellness products, expansion of adaptogens in mainstream beverages, rising investments in herbal research, increasing focus on personalized wellness, growth of premium supplement brands. Major trends in the forecast period include increasing adoption of stress-relief supplements, rising use of adaptogens in functional beverages, growing demand for organic herbal ingredients, expansion of sports and wellness applications, enhanced focus on clinical validation.

Rising demand for personal care products is expected to drive the growth of the adaptogens market in the coming years. Personal care products include consumer goods designed for hygiene and grooming, such as skincare, haircare, and oral care items. Adaptogens are incorporated into these products to protect the skin, enhance sensory experiences, promote relaxation, and improve the skin’s natural glow and vitality. For instance, in December 2024, according to the Bureau of Labor Statistics, a US-based government agency, expenditure on personal care products and services increased by 9.7% in 2023, while spending on personal insurance and pensions rose by 9.3%. Therefore, growing demand for personal care products is supporting the adaptogens market.

Key companies in the adaptogens market are developing innovative functional beverages and supplements that combine herbal extracts with health-promoting ingredients, such as medicinal mushrooms, to enhance stress resilience, cognitive function, and overall well-being. Functional beverages and supplements are designed to provide health benefits beyond basic nutrition, including stress relief, immune support, or cognitive enhancement. For instance, in May 2025, The Herbtender, a UK-based functional beverage company, launched an adaptogenic tea range infused with medicinal mushrooms. The range aims to deliver holistic wellness benefits, such as stress reduction and immune support, while expanding The Herbtender’s product portfolio and strengthening its presence in the growing adaptogenic beverage market.

In January 2024, Tata Consumer Products, an India-based fast-moving consumer goods company, acquired Organic India for an undisclosed amount. This acquisition aims to bolster Tata Consumer Products' position in the adaptogens market by incorporating Organic India's range of herbal supplements and products that feature adaptogenic ingredients like ashwagandha and tulsi. This strategic move enables Tata to meet the growing consumer demand for health-oriented products that promote well-being and stress relief, while also expanding its portfolio in the health and wellness sector. Organic India is a multinational company based in India that specializes in providing adaptogens.

Major companies operating in the adaptogens market are Real Mushrooms LLC, Nature's Way Products Inc., Swanson Health Products Inc., NOW Foods, Thorne Research Inc., Jarrow Formulas Inc., Gaia Herbs Inc., Organic India Pvt. Ltd., Pure Encapsulations Inc., Solaray Inc., Four Sigmatic Ltd., Host Defense Mushrooms Inc., Sun Potion LLC, REBBL Inc., MUD WTR Inc., Aloha Medicinals Inc., Herb Pharm LLC, Planetary Herbals Inc., Nootropics Depot LLC, Organifi Inc.

North America was the largest region in the adaptogens market in 2025. The regions covered in the adaptogens market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the adaptogens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The adaptogens market consists of sales of alkaloids, terpenoids, flavonoids, and coumarins. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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