Oatmeal Global Market Report 2024

Oatmeal, a breakfast food, is crafted from oats combined with liquids like water or milk. Rich in nutrients and fiber, it proves beneficial for weight loss, diminishes the risk of heart diseases, and lowers blood sugar levels.

Various types of oatmeal include whole oat groats, steel-cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and others. Whole oat groats are produced from hulled cereal grain kernels, comprising the germ, bran, and endosperm of the grain, and are suitable for porridges and stews. While highly nutritious, they require soaking before cooking. Oatmeal can be either organic or conventional and is available in flavored and base forms. The distribution channels encompass supermarkets/hypermarkets, convenience stores, online platforms, and more. Oats find applications in bakery and confectionery, breakfast cereals, animal feed, as well as other areas such as cosmetics.

The oatmeal market research report is one of a series of new reports that provides oatmeal market statistics, including oatmeal industry global market size, regional shares, competitors with an oatmeal market share, detailed oatmeal market segments, market trends and opportunities, and any further data you may need to thrive in the oatmeal industry. This oatmeal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oatmeal market size has grown steadily in recent years. It will grow from $6.51 billion in 2023 to $6.81 billion in 2024 at a compound annual growth rate (CAGR) of 4.5%. The surge in the historical period can be ascribed to heightened awareness regarding the health advantages of oatmeal, a rise in the demand for convenient foods, the growing popularity of plant-based diets, an increasing appetite for breakfast cereals, and shifting dietary preferences.

The oatmeal market size is expected to see steady growth in the next few years. It will grow to $8.27 billion in 2028 at a compound annual growth rate (CAGR) of 5.0%. The expansion anticipated in the forecast period can be linked to an increasing appetite for organic and gluten-free oatmeal, a rising consciousness regarding the environmental advantages of oatmeal, the surge of online retail channels and e-commerce platforms, the growth of international trade and the expansion of oatmeal exports, and a heightened demand for wholesome and nutritious breakfast alternatives. Noteworthy trends expected in the forecast period encompass a growing request for inventive products centered on oats, regional and ethnic diversities, customizable oatmeal selections, a heightened consumer emphasis on environmentally sustainable packaging, and the popularity of plant-based and vegan oatmeal products.

The oatmeal market is anticipated to experience growth, driven by an increasing number of consumers adopting healthy diet plans. A healthy diet plan involves a structured approach to meals with the aim of achieving various metabolic and health objectives, including the consumption of fruits, vegetables, and oatmeal. The COVID-19 pandemic has prompted individuals to prioritize health, leading to a surge in demand for oatmeal as part of these diet plans. Notably, reports from Food Insight in July 2022 revealed that 52% of participants in the Food and Health Survey adhered to specific diets, marking an increase from 39% in 2021. With preferences such as clean eating, mindful eating, and calorie counting on the rise, there is a notable shift towards healthier eating habits. A Poll/HealthDay survey further indicated that approximately 63% of American adults planned to modify their diets in 2022, contributing to the heightened demand for oatmeal.

The oatmeal market is also set to benefit from the growing prevalence of digestive diseases. Characterized by conditions affecting the gastrointestinal tract, these diseases result in various digestive and nutritional challenges. Oatmeal, owing to its high fiber content and gentle impact on the stomach, offers digestive health benefits. It aids in digestion, alleviates gastrointestinal discomfort, and provides essential nutrients. A June 2023 report from Crohn's and Colitis Canada highlighted that over 322,600 Canadians were estimated to be living with inflammatory bowel diseases (IBD) in 2023. This figure is expected to increase to around 470,000 by 2035, underscoring the rising incidence of digestive diseases and the consequential growth in the oatmeal market.

A noteworthy trend in the oatmeal market is the introduction of new flavors, enhancing the overall appeal of oatmeal products. Companies in the market are actively launching oatmeal with diverse flavors, including those inspired by vegetables, fruits, and spices. This approach aims to offer consumers novel tastes while augmenting nutritional benefits. Major players, such as Quaker, are strategically expanding their portfolios by introducing creatively flavored oatmeal, attracting new customers, and solidifying their market positions. An illustrative example is the launch by Quaker of a product in March 2021, featuring plain oats with two distinct flavors – Homestyle Masala and Tangy Tomato. This innovation provides consumers with convenient and tasty alternatives for consuming oats.

The significant players in the oatmeal market are developing new products, with a focus on plant-based oatmeal. This breakfast dish is crafted from oats and non-animal ingredients, often incorporating plant-based milk such as almond, soy, or oat milk, along with various toppings for enhanced flavor and nutrition. For instance, in August 2021, Kreatures of Habit introduced the PrOATagonist, a plant-based and gluten-free oatmeal designed to promote healthy eating habits. With 30 grams of protein per serving, the product is made from gluten-free rolled oats, pea protein, roasted salted pumpkin seeds, and other ingredients. It caters to dietary preferences by being dairy-free, soy-free, and non-GMO, available in flavors such as vanilla, blueberry banana, and chocolate.

The acquisition of Brave by Creatd Inc. in August 2022, an undisclosed amount, further illustrates the industry's strategic moves to strengthen market presence. Brave, a health-oriented superfood breakfast brand, enhances Creatd Inc.'s product portfolio, opening avenues for new product development and expanding offerings in the wellness-focused consumer market. As a producer of health-oriented superfood breakfast products, including overnight oatmeal pouches, Brave aligns with the market's demand for innovative and health-conscious oatmeal options.

Major companies operating in the oatmeal market include Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc., La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg's Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd., Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd., Weetabix Limited, Wild Oats Marketing LLC, Bob's Red Mill Natural Foods Inc., McCann's Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.

North America was the largest region in the oatmeal market in 2023. The regions covered in the oatmeal market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the oatmeal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The oatmeal market consists of sales of muffins, granola bars, cookies, and other baked goodss. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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