Oatmeal Market Report 2026

The oatmeal market size has grown steadily in recent years. It will grow from $7.04 billion in 2025 to $7.37 billion in 2026 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to increased consumer awareness of heart health benefits, expansion of packaged breakfast cereal consumption, growth of urban lifestyles, improved oat processing technologies, rising availability of diversified oat products.

The oatmeal market size is expected to see strong growth in the next few years. It will grow to $9.03 billion in 2030 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to increasing demand for convenient healthy breakfasts, expansion of functional and fortified food segments, rising focus on weight management diets, growth of e-commerce grocery platforms, increasing penetration in emerging economies. Major trends in the forecast period include increasing demand for high-fiber breakfast foods, rising popularity of instant and ready-to-eat oatmeal, growing adoption of organic oat products, expansion of flavored and functional oatmeal variants, enhanced focus on nutritional fortification.

The rising prevalence of digestive diseases is expected to drive the growth of the oatmeal market in the coming years. Digestive diseases include a range of medical conditions that affect the gastrointestinal system, often resulting in digestive and nutritional challenges. Oatmeal provides multiple benefits for digestive health due to its high fiber content and mild effect on the stomach. It supports digestion, helps ease gastrointestinal discomfort, and supplies essential nutrients. For example, in June 2023, according to Crohn’s and Colitis Canada, a Canada-based nonprofit organization, more than 322,600 Canadians were estimated to be living with inflammatory bowel disease (IBD) in 2023, representing around 0.82% of the population. Additionally, projections indicate that approximately 470,000 Canadians will be affected by IBD by 2035, accounting for about 1.1% of the population, or roughly one in every 91 individuals nationwide. Therefore, the increasing incidence of digestive diseases is contributing to the expansion of the oatmeal market.

Major companies in the oatmeal market are concentrating on developing innovative solutions, such as instant oats, to meet the increasing demand for quick and nutritious meal options. Instant oats are pre-cooked, dried, and rolled oats that have been processed to cook rapidly, usually in just a few minutes with the addition of hot water or through microwaving. For example, in January 2024, Quaker Oats, a US-based food conglomerate, launched its new Instant Oats product line in India, offering three flavors: Herby Cheese, Masala Magic, and Mixed Berries. These oats are designed for quick preparation, taking just three minutes to make, and aim to address the rising demand for convenient and flavorful snack options beyond traditional breakfast meals.

In September 2024, Bay State Milling, a U.S.-based milling and ingredient-processing company, acquired the assets of Montana Gluten Free Processors LLC for an undisclosed amount. Through this acquisition, Bay State Milling sought to enhance and expand its oat processing capabilities, particularly for high-protein, hull-less, and gluten-free oatmeal products. This move strengthens the company’s ability to supply clean-label oat ingredients and respond to rising demand within the health- and wellness-focused segment of the breakfast cereals market. Montana Gluten Free is a Belgrade-based farming and processing company specializing in certified gluten-free products.

Major companies operating in the oatmeal market are General Mills Inc., Nestlé SA, Kellogg’s, Post Holdings Inc., PepsiCo Inc., Nature’s Path Foods Inc., Bob’s Red Mill Natural Foods Inc., McCann’s Foods (Ireland) Limited, Bagrrys India Ltd, Avena Foods Limited, Grain Millers Inc., Flahavan’s Irish Oats, Mornflake Mighty Oats, Kölln GmbH & Co. KG, Alnatura Produktions- und Handels GmbH, Rude Health Foods Ltd, Suma Wholefoods Ltd, The Jordans & Ryvita Company Ltd, Weetabix Food Company Limited, Three Bears Oats Company.

North America was the largest region in the oatmeal market in 2025. The regions covered in the oatmeal market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the oatmeal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The oatmeal market consists of sales of muffins, granola bars, cookies, and other baked goodss. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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