Quinoa Market Report 2026

The quinoa market size has grown rapidly in recent years. It will grow from $124.27 billion in 2025 to $137.23 billion in 2026 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to growing consumer awareness of superfoods, expansion of health-focused diets, increasing use of quinoa as rice substitute, improved global quinoa trade, rising inclusion in packaged food products.

The quinoa market size is expected to see rapid growth in the next few years. It will grow to $204.37 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to increasing demand for plant-based nutrition, expansion of quinoa cultivation beyond south america, rising use in pharmaceutical formulations, growing demand for sustainable food ingredients, innovation in quinoa processing applications. Major trends in the forecast period include increasing demand for organic and clean-label quinoa, rising use of quinoa in functional foods, growing adoption of gluten-free diets, expansion of quinoa-based processed products, enhanced focus on climate-resilient crops.

The increasing demand for processed foods is expected to drive the growth of the quinoa market in the coming years. Processed foods are food products that undergo intentional modification from their natural state through methods such as preparation, preservation, cooking, or packaging. Quinoa is widely used in processed foods as a nutrient-rich superfood, offering essential amino acids, fiber, vitamins, and minerals, while being gluten-free and a complete protein source. For example, in April 2024, data released by the National Association of Convenience Stores (NACS), a US-based trade association, showed that total foodservice sales accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022, with prepared food sales rising by 12.2% per store per month, making it the top in-store category. Consequently, the rising demand for processed foods is contributing to the expansion of the quinoa market.

Key companies operating in the quinoa market are concentrating on launching advanced offerings, such as ancient grains, to gain a competitive advantage. Ancient grains refer to a category of grains and pseudocereals that are considered to have undergone minimal modification through selective breeding. For instance, in August 2023, Mars, Inc., a US-based confectionery manufacturer, introduced the Super Grains product line. This range consists of rice- and grain-based meals that can be incorporated into any dish and are packaged in microwaveable 8-ounce pouches, ready to serve in 90 seconds. The line is available in Tuscan Herbs, Indian Style, and Smoky Southwest flavors. The Tuscan Herbs variant includes quinoa, wheat berries, and pearl millet, while the Indian Style option contains sorghum, quinoa, and finger millet. The Smoky Southwest variety combines amaranth, pearl millet, sorghum, and quinoa.

In August 2024, Saco Foods, a US-based manufacturing company, acquired Quinoa Corporation for an undisclosed amount. Through this acquisition, Saco Foods seeks to broaden its portfolio of gluten-free, plant-based, and quinoa-based products, leveraging Quinoa Corporation’s established legacy and brand recognition to strengthen its presence in value-added quinoa products and related segments. Quinoa Corporation is a US-based company that supplies quinoa grain along with a range of value-added plant-based offerings, including gluten-free pasta, polenta, and quinoa products.

Major companies operating in the quinoa market are General Mills Inc., The Hain Celestial Group Inc., Alter Eco Americas Inc., Andean Valley S.A., Quinoa International Corp., Andean Naturals Inc., Keen One Foods LLC, Irupana Andean Organic Food S.A., Quinoabol S.R.L., Inca Organics, Inca Health Organic SAC, European Quinoa Group, Northern Quinoa Production Corporation, The British Quinoa Company Ltd., Quinoa Foods Company, Agrophilia, ComRural S.R.L., Mewar Impex, Andean Grain Products S.A., Quinoa Corporation.

South America was the largest region in the quinoa market in 2025. The regions covered in the quinoa market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the quinoa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The quinoa market consists of sales of red quinoa seeds, white quinoa seeds, black quinoa seeds, quinoa flakes, and other quinoa products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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