Red Wine Market Report 2026

The red wine market size has grown strongly in recent years. It will grow from $116.97 billion in 2025 to $123 billion in 2026 at a compound annual growth rate (CAGR) of 5.2%. The growth in the historic period can be attributed to expansion of global wine consumption, strong cultural association with red wine, growth of food service and hospitality sectors, rising disposable incomes, expansion of vineyard cultivation.

The red wine market size is expected to see strong growth in the next few years. It will grow to $151.45 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing preference for premium alcoholic beverages, rising focus on sustainable viticulture, expansion of e-commerce wine sales, growing demand for low-intervention wines, increasing use of digital marketing and traceability technologies. Major trends in the forecast period include growing demand for premium and aged red wines, rising interest in organic and sustainable wine production, expansion of direct-to-consumer wine sales, increasing adoption of smart vineyard practices, enhanced focus on brand storytelling and traceability.

The increasing health awareness among consumers is expected to propel the growth of the red wine market going forward. Healthy eating has become the norm, with consumers increasingly seeking foods and beverages that align with evolving health, wellness, ethical, and sustainability considerations. Red wine contains powerful plant-based compounds, including antioxidants such as resveratrol and polyphenols, which have been associated with several health benefits, including reduced inflammation, a lower risk of certain cancers, and improved cardiovascular health. Moderate red wine consumption has also been linked to the prevention of coronary artery disease due to the combined effects of alcohol and antioxidants. For instance, in December 2024, according to Health Affairs, a US-based health policy journal, healthcare spending in the US increased by 7.5% in 2023, up from 4.6% in 2022, reflecting rising health awareness and greater emphasis on preventive health practices. Therefore, increasing health awareness among consumers is driving the growth of the red wine market.

Major players in the red wine market are actively pursuing strategic partnerships and collaborations to enhance production. Such collaborations involve companies leveraging each other's strengths and resources for mutual benefits and success. In June 2023, Shelton Vineyards, a U.S.-based winery, joined forces with Richard Lee Petty, a retired American stock car racing driver, to introduce a new red wine and unveil a premium red wine blend labeled Icon. This collaboration unites two North Carolina families renowned for their excellence and craftsmanship.

In September 2024, Full Glass Wine Co., a US-based direct-to-consumer wine company specializing in curated and personalized wine experiences, acquired Splash Wines and Scout & Cellar for an undisclosed amount. Through this acquisition, Full Glass Wine Co. aims to broaden its portfolio across multiple wine segments while leveraging centralized fulfillment capabilities and data-driven personalization to improve operational efficiency and enhance customer engagement. Splash Wines is a US-based wine retailer offering a wide range of wines at competitive prices, while Scout & Cellar specializes in clean-crafted wines produced with minimal additives and sustainable practices.

Major companies operating in the red wine market are Accolade Wines, Caviro S.C.A., Viña Concha y Toro S.A., Castel Winery PLC, E. & J. Gallo Winery, Grupo Peñaflor S.A., Treasury Wine Estates Limited, Constellation Brands Inc., The Wine Group Inc., Trinchero Family Estates, Bronco Wine Company, Vintage Wine Estates, Ste. Michelle Wine Estates, Kendall-Jackson Vineyard Estates, Bodegas Torres, Antinori S.p.A., Opus One, Silver Oak Cellars, Caymus Vineyards, Robert Mondavi Winery, Compagnia Del Vino SRL.

North America was the largest region in the red wine market in 2025. Asia-Pacific is expected to be the fastest-growing region in the red wine market share during the forecast period. The regions covered in the red wine market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the red wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The red wine market consists of sales of sparkling red wine and still red wine. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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