Baby Food Market Report 2026

The baby food market size has grown strongly in recent years. It will grow from $82.43 billion in 2025 to $87.06 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to rising urban population and working parents, increasing awareness of infant nutrition, expansion of organized retail channels, growing availability of packaged baby food products, rising disposable income levels.

The baby food market size is expected to see strong growth in the next few years. It will grow to $107.65 billion in 2030 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to increasing demand for organic infant nutrition, rising penetration of online baby food sales, growing focus on personalized nutrition for infants, expansion of premium baby food offerings, increasing regulatory emphasis on infant food safety. Major trends in the forecast period include increasing demand for organic and clean-label baby food, rising preference for ready-to-feed formats, growing focus on nutritional fortification, expansion of e-commerce distribution channels, enhanced emphasis on food safety and traceability.

The increasing infant population is expected to propel the growth of the baby food market going forward. The infant population refers to the number of newborns within a specific demographic or geographical area, from birth up to one year of age. Baby food is processed and prepared to be safe and easily digestible for infants, meeting their dietary and developmental needs. For instance, in April 2025, according to the U.S. Centers for Disease Control and Prevention (CDC), the number of live births in the United States reached 3,622,673, an increase of 1% from 2023. Therefore, the rising infant population is driving the growth of the baby food market.

Major companies operating in the baby food market are innovating products such as plant-based and toddler-friendly foods to provide more nutritious and sustainable alternatives for modern parents. Plant-based baby and toddler foods include meals, purees, snacks, or formulas made from plant-derived ingredients, such as legumes, grains, and vegetables, instead of traditional animal-based proteins or dairy, catering to clean-label, vegetarian, or allergy-conscious preferences. For instance, in April 2024, Else Nutrition, an Israel-based nutrition company specializing in plant-based infant and toddler formulas, launched its stage-2 follow-on formula and stage-3 toddler drink in Australia, offering soy-free, plant-based nutrition for infants aged 6-12 months and toddlers aged 12-36 months.

In March 2024, Chernogolovka Group of Companies, a Russia-based provider of water and non-alcoholic beverages, acquired the baby food division of Kraft Heinz for an undisclosed amount. This acquisition is intended to expand Chernogolovka's product range, especially in the category of first complementary foods. Kraft Heinz is a US-based company known for producing baby food.

Major companies operating in the baby food market are Abbott Nutrition, Bellamy Organics, Danone SA, Mead Johnson & Company LLC, Nestle SA, Perrigo Company plc, Royal FrieslandCampina NV, Hain Celestial Group Inc., Reckitt Benckiser Group plc, Inner Mongolia Yili Industrial Group Company Ltd., Deutsches Milchkontor GmbH, SMA Nutrition, Aptamil, HiPP GmbH & Co, Ella's Kitchen Group Ltd., Holle Baby Food, BUBS Australia Ltd., Happy Tot, NurturMe, Peter Rabbit Ltd., Pure Spoon, Serenity Kids Inc., Earth's Best Organic.

Asia-Pacific was the largest region in the baby food market in 2025 and is expected to be the fastest-growing region in the forecast period. The regions covered in the baby food market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the baby food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The baby food market consists of sales of cereals, juice, and purees made from fruit, vegetable, cereal. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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