Flavored Water Global Market Report 2024

The flavored water market size has grown strongly in recent years. It will grow from $27.83 billion in 2023 to $30.38 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The growth observed in the historic period can be attributed to consumer preferences for low-calorie options, increasing awareness of hydration benefits, innovations in flavor profiles, the appeal of convenience and on-the-go lifestyles, and effective marketing and branding strategies.

The flavored water market size is expected to see strong growth in the next few years. It will grow to $44.38 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The anticipated growth in the forecast period can be attributed to continuous innovation in flavors, the increase in functional and enhanced waters, a preference for natural and organic ingredients, the expansion of distribution channels, and the influence of health-conscious millennial and Gen Z consumers. Major trends expected during this period include the popularity of functional flavored water, a rise in natural and organic flavors, the exploration of innovative flavor combinations, the adoption of sustainable packaging solutions, and the expanding market for sparkling flavored water.

The flavored water market is anticipated to experience growth, driven by an increasing consumer inclination towards a healthy lifestyle. Individuals adopting a healthier way of life are incorporating liquid diets into their eating habits, favoring clear liquid options such as water, juices, and other beverages that are easily digested and leave no undigested residue in the intestine. Fruit-infused water or flavored water provides the hydration of plain water along with the vibrant, sweet, and tangy flavors of selected ingredients. Many people find that by infusing flavors, they are more inclined to consume greater amounts of water. Flavor infusion not only makes water more appealing but can also introduce additional nutrients to the beverage. In 2022, the International Food Information Council, a nonprofit organization based in the United States, reported a substantial increase in the adoption of specific diets or eating patterns, with 52% of individuals embracing these practices compared to 39% in 2021. Furthermore, there is a notable rise in the percentage of consumers aged 18–49 adopting specific diets and eating patterns in 2022, accounting for 74%, up from 52% in 2021. Consequently, the growing consumer orientation towards a healthy lifestyle is a significant driver for the flavored water market's expansion.

The flavored water market is expected to experience growth driven by increasing concerns about obesity. Obesity is a medical condition characterized by an excessive accumulation of body fat, which can have adverse effects on health. The growing awareness of obesity and its associated health issues has led consumers to seek low-calorie and sugar-free alternatives, making flavored water an appealing option. For example, in September 2023, the Centers for Disease Control and Prevention, a US-based public health agency, reported that as of 2022, approximately 22 states had an adult obesity prevalence of 35% or higher. This marked an increase from the 19 states recorded in 2021. The rising concerns about obesity and its impact on health are driving consumers towards healthier beverage choices, contributing to the growth of the flavored water market.

Major companies in the flavored water market are placing a strong emphasis on nutrient-rich solutions, particularly vitamin-infused flavored water, to establish a competitive edge. Vitamin-infused flavored water refers to a beverage that combines water with added vitamins and natural flavors, providing additional nutritional benefits beyond simple hydration. For example, in July 2022, Flow Beverage Corp., a Canadian beverage company, introduced the 'Flow Vitamin-Infused Water' product line. This new flavored water comes in three organic flavors - cherry, citrus, and elderberry. The Flow Vitamin-Infused Water is designed to provide 120% of the recommended daily value of Vitamin C and serves as an excellent source of zinc. Crafted from organically certified ingredients, this beverage stands out for being free from sugar, calories, and preservatives, aligning with the growing consumer demand for healthier and more nutritious beverage options. The introduction of such vitamin-infused products showcases a strategic move by companies to cater to the evolving preferences of health-conscious consumers in the flavored water market.

Major companies in the flavored water market are channeling their efforts into the development of innovative solutions, with a focus on premium sparkling waters. Premium sparkling waters are characterized by their high quality, sophisticated carbonation, refined taste, and often unique flavor profiles. For instance, in May 2023, Topo Chico, a US-based sparkling mineral water company, introduced the 'Topo Chico Sabores.' This is a line of premium sparkling waters crafted with herbal extracts and real fruit juice. The filtered sparkling water is infused with minerals to enhance the taste, resulting in a harmonious blend that delivers effervescent bubbles, vibrant flavors, and a perfect balance. This introduction exemplifies the commitment of major companies to bring forth new and upscale offerings in the flavored water market, meeting the preferences of consumers seeking premium and innovative beverage choices.

In February 2022, Golden Grail Technology Corporation, a US-based beverage company, successfully acquired Tickle Water for an undisclosed amount. This strategic move by Golden Grail Technology is aimed at broadening its product portfolio and expanding its customer base in the foreseeable future. Tickle Water, the company acquired, specializes in the manufacturing of flavored sparkling water designed for children and is based in the United States. This acquisition aligns with Golden Grail Technology's growth strategy, providing an opportunity to diversify its offerings and reach a wider audience through Tickle Water's unique flavored sparkling water products tailored for children.

Major companies operating in the flavored water market report are Cargill Incorporated, Nestlé S.A., PepsiCo Inc., DS Group, The Coca-Cola Company, Mondelez International Inc., The Kraft Heinz Company, Hangzhou Wahaha Group Co. Ltd., Keurig Dr Pepper Inc., Red Bull GmbH, National Beverage Corp., National Beverage Corp., Aquafina FlavorSplash, Sanpellegrino S.p.A., Talking Rain Beverage Company Inc., Polar Beverages (Polar Seltzer), Propel Water, Hint Inc., Waterloo Sparkling Water, Nanone Corporation, Talking Rain Beverage Company Inc. (Sparkling Ice), Balance Water Company Pty Ltd., Blue Keld Springs Ltd., Spindrift Beverage Co., Daily Drinks Co. Ltd., Saratoga Spring Water Company, Xalta Food & Beverages Pvt Ltd, Neviot Global Ltd., Sunny Delight Beverages Co., JUST Goods Inc.

North America was the largest region in the flavored water market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the flavored water market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the flavored water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Flavored water comes in two main types: carbonated flavored water and still flavored water. Carbonated flavored water, infused with carbon dioxide gas under pressure, is known as carbonated water. Flavored water offers a variety of tastes, including blueberry, watermelon, cola, coconut, citrus, and unflavored options. These products are readily available in stores, supermarkets, hypermarkets, and convenience stores. Flavored water is packaged in various formats such as bottles, cans, boxes, and pouches. These diverse flavored water products find applications across different industries, including the beverage industry, brewery industry, health and wellness industry, and other sectors. The availability of flavored water in multiple flavors and forms makes it a versatile choice for consumers in various settings.

The flavored water market research report is one of a series of new reports that provides flavored water market statistics, including flavored water industry global market size, regional shares, competitors with a flavored water market share, detailed flavored water market segments, market trends and opportunities, and any further data you may need to thrive in the flavored water industry. This flavored water market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The flavored water market consists of sales of sparkling water, zero- or low-calorie waters, and fortified beverages. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.