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Germany Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2022-2027

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  • 45 Pages
  • February 2023
  • Region: Germany
  • GlobalData
  • ID: 5744678
'Germany Telecom Operators Country Intelligence Report,' a new Country Intelligence Report by the publisher, provides an executive-level overview of the telecommunications market in Germany today, with detailed forecasts of key indicators up to 2027. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV segments as well as a review of key regulatory trends.

Total telecom and pay-TV services revenue in Germany will grow at a CAGR of 3.6% over a period of 2022-2027, driven majorly by revenue growth in mobile data and fixed broadband segments. Mobile data service revenue will grow from $13.2 billion in 2022 to $23.2 billion in 2027 at a robust CAGR of 11.9%. The expansion of 5G by telcos and the resulting opportunity to upsell customers to higher ARPU 5G plans, the uptake of 5G plans by new customers, as well as increasing IoT/M2M adoption, will drive the growth in mobile data service revenue. Fixed broadband service revenue, meanwhile, will increase from $12 billion in 2022 to $13.6 billion in 2027 at a five-year CAGR of 2.5% supported by the promotion of FMC and other multiplay plans by telcos to drive uptake of fixed broadband services as well as monetize existing and newly deployed fixed broadband infrastructure.

The Country Intelligence Report provides in-depth analysis of the following:

  • Demographic and macroeconomic context in Germany
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets
  • Underlying assumptions behind the publisher's published base-case forecasts as well as potential market developments that would alter, either positively or negatively, the publisher's base-case outlook


  • The overall telecom and pay-TV services revenue in Germany will increase at a CAGR of 3.6% over 2022-2027
  • Mobile data revenue will grow at a CAGR of 11.9% over 2022-2027, driven by the expansion of 5G by telcos and the resulting opportunity to upsell customers to higher ARPU 5G plans, the uptake of 5G plans by new customers, as well as increasing IoT/M2M adoption, will drive the growth in mobile data service revenue
  • 4G is the leading mobile technology with a share of 76.6% of total mobile subscriptions in 2022. However, its subscription share will decline over the forecast period as subscribers migrate to higher-speed 5G services. 5G subscriptions share will grow from 12% in 2022 to 68.7% in 2027
  • Vodafone Germany led the mobile services market in 2022, followed by Deutsche Telekom, O2, 1&1 Drillisch, and Freenet

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Germany's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies
  • Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Germany's mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Germany's telecommunications markets
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Germany

Table of Contents

  • Market highlights
  • Key takeaways, telecom services revenue outlook, revenue CAGR by service type, 2022 service penetration
  • Demographic, macroeconomic, and regulatory context
  • Population, nominal GDP, PPP adjusted GDP per capita, real GDP growth, consumer price inflation, exchange rates
  • Regulatory context
  • Regulatory highlights, Gigabit Strategy 2030, spectrum allocation, 6G updates
  • Telecom market outlook
  • Total telecom and pay
  • tv services revenue by category, 2021-2027
  • Evolution of total telecom and pay-tv services revenue, 2021-2027
  • Mobile services market
  • Mobile service penetration and subscription trends
  • Mobile subscription and user penetration, 2021-2027
  • Total mobile subscriptions, 2021-2027
  • Device adoption trends
  • Mobile subscriptions by device type, 2021-2027
  • Handset subscriptions by type, 2021-2027
  • Payment types and technology trends
  • Mobile subscriptions by payment type
  • Mobile subscriptions by technology generation, 2021-2027
  • Churn and usage trends
  • Churn, voice usage, data usage
  • Market share trends
  • Subscription market shares, 2022
  • Pre/postpaid market shares, 2022
  • MVNO subscription market share, 2022
  • Service revenue trends
  • Total mobile services revenue by service, 2021-2027
  • Mobile services ARPU by payment type, 2021-2027
  • Fixed services market
  • Fixed service penetration and subscription trends
  • Voice telephony and fixed broadband penetration, 2021-2027
  • Total voice telephony and fixed broadband access lines, 2021-2027
  • Fixed service penetration and subscription trends
  • Voice telephony lines by technology, 2021-2027
  • Broadband lines by technology, 2021-2027
  • Market share trends
  • Fixed voice telephony access line market shares, 2022
  • Fixed broadband access lines market shares, 2022
  • Fixed service revenue trends
  • Total fixed service revenue by service category, 2021-2027
  • Fixed services ARPU by service category, 2021-2027
  • Pay-tv services market
  • Penetration and subscription trends
  • TV and pay-TV household penetration, 2021-2027
  • Total pay-TV subscriptions by type, 2021-2027
  • Market share trends
  • Total pay-TV subscription market shares, 2022
  • Service revenue trends
  • Total pay-TV service revenue, 2021-2027
  • Pay-TV services ARPU by type, 2021-2027
  • Competitive landscape and company snapshots
  • Product portfolios and positioning, market share overview
  • Company snapshot (Deutsche Telekom, Vodafone Germany, o2 Germany)
  • Additional resources
  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Country Intelligence Report coverage
  • About the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Deutsche telekom
  • Vodafone Germany
  • Telefonica Deutschland (O2 Germany)
  • 1&1 Drillisch
  • Sky Germany
  • Freenet